List question: Recommend one product over and over or?

7 replies
Hey Warriors,


I am new to list building, mostly because I've never had much "luck" with it. Which is to say that I suck at it.


But I'm trying anyway, so my question is about recommending a product and how many times to do so.


I am building the relationship with my list, and after a few helpful emails I am recommending a product.


Well...if that doesn't work for whatever reason (because I suck, terrible sales page for product, etc...) should I keep recommending it?


At some point wouldn't that be annoying to people? I think it would, so I never know what to do about it.


On the other hand it seems kind of iffy to say "hey here's a great product...bla bla" then 3 days later say "hey, here's another great product" but what do I know....I suck, remember?


What do you guys do?


I don't like to alienate people on a list, because honestly it's not the easiest building this list...I don't get a ton of traffic for the site in question, so I can't work so hard to get these people to a list just to "sell" them a bunch of crap.


What to do?


Any thoughts or examples of how you guys handle this would be super-awesome!

Thanks
#list #product #question #recommend
  • Profile picture of the author Peru101
    Test out your product with other traffic methods first and see if it converts.
    I honestly haven't seen a list where only one product is promoted. Not to say that it doesn't happen, but there are always going to be related products your list would benefit from.

    Send them lots of value with an occasional offer and they'll be more likely to buy from you.

    For each offer, you can try a problem/solution style approach to make it more relevant.
    Day 29: Dog hair is annoying
    Day 30: [Product X] can help aleviate your dog hair troubles
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    • Profile picture of the author wally247
      Thanks, yea that makes sense for promoting more than one type of thing.

      In my niche, most of the products do the same thing though, so offering many varieties is just like saying "if that one didn't work or if you thought the sales page sucked, look at this one"...

      It's all the same stuff (health/embarrassing niche).


      As far as testing, I have been trying out pre-selling in various forms (psychological warfare, helpful tips, try this, personal story...etc) and no dice.


      So it would be fairly safe to assume that the main product I am promoting just doesn't convert well for whatever reason, although it's the best looking product in the niche....not saying much there though.


      This is the catch-22 that has always stopped me from really enjoying any type of list building.


      Trying to figure out whether the product sucks, my technique sucks or if it's just a matter of the whole "trust" thing.
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  • Profile picture of the author Patrick Batty
    Hey Wally,
    I think if you continually promoted the same thing you really would turn people off.

    Unless you are in a niche where there really is only one product, I'd start investigating other products. And if there's only one product and it's tough to get sign ups, I'd consider tackling a different niche.

    But assuming you have other products to choose from, just don't stack them off day after day.

    Good luck, and I hope that helps.
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  • Profile picture of the author TrumpiaTim
    Do you have the proper online sign up page set up? Also, as the trend of mobile marketing continues to grow, I'd recommend that you also looking into mobile keywords to help you build your list.
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  • Profile picture of the author Loren Woirhaye
    Depends on your niche, but as a general rule rotating the products
    you promote is a good idea. Focus on providing excellent
    content to keep them reading. Promote good stuff only and
    provide subscribers with specific "self talk" reasons to buy.

    You have the power, when they read, to provide new
    vocabulary for self-talk and set up direct response
    mechanisms in their reptile brains.
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    • Profile picture of the author myob
      What I have found for continuity is to promote one product at a time using reviews, stories, case scenarios, applications by users, etc frequently and regularly over a period of time such as 30-90 days. If the product(s) are inexpensive, consider buying them yourself and write about your own experiences. Keep in mind that given too many choices, most prospects tend to not make a choice at all. Consider also the competition, and even perhaps the possibility that the products are just plain duds.
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  • Profile picture of the author KillerJVs
    Everyone's strategy is different..

    What we do is...

    Promote a product hard for 3 days, then give the list a rest for a couple of days with either no emails or just content emails that presell the next 3 days of hard selling product promotions.

    We don't promote every week, but our lists likes the way we do it and works for us

    -Matt
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