One of the stats is "unopened" and it gives you the option to send them an email.
It seems like this could be a good way to get more people to read the email without having to write more content.
On the other hand, you can't track the open rate of text-based emails. So there's a possibility that you will send these people the same email twice, and since some of them will have opened the email, you'll anger some people that actually read your email in the first place.
How do you handle this?
Do you take advantage of the ability to resend emails?
Or are you concerned about annoying some folks that have already opened the original email and don't resend to people that the stats say "haven't opened"?
What percentage of people use text email? And, for AOL users, if they don't click to show links and images, I'm assuming they will be counted as "did not open"?