Best ways to improve websites

18 replies
Hey,

I've set up this thread to try and discover what the best mechanisms I can employ to maximize my website. It is supposed to be an educational source for pharmacology-related sciences and medicine. It's still in relatively early stages with content being uploaded relatively quickly. However, I adopted advice on this website to try out a WordPress-style design. I think it was a marked improvement on the old man-made construction.

However, I'm looking at new ways to help maximize revenue from the site. I've heard of different mechanisms but unsure which would be the best for my particular website. I was wondering if experts here could provide myself with some marketing direction as to the best way I can try and monetize a medical educational resource on the net.

Thanks in advance for any replies and please do comment on the website and any improvements or things you notice. I appreciate all replies and constructive criticism.

Thanks
#improve #ways #websites
  • Profile picture of the author healthsphere
    Okay, more specifically then, can anyone advise me on affiliate marketing and Amazon, would be grateful for any replies. Would there be much opportunity in the health educational market?
    Thanks
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    • Profile picture of the author Taniwha
      I have to go in 2 minutes; but the following is what you could fix just from the first page:

      - Fix the spacing errors between the articles
      - Add a small excerpt for each article
      - Ditch the log in and and an opt in
      - Calender = irrelevant. Get rid of it
      - Put the search to the top

      Other then that, I love the design. Blue is a good colour for health/medicine (I don't know why).

      Then again, I could be totally wrong - so wait for more replies before you go butchering your website.
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  • Profile picture of the author chykee
    Hey i love your idea but please add more details for newbies
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    Read the forum rules! And STOP posting nonsense one-liners, before you lose your account.

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    • Profile picture of the author healthsphere
      Hey, thanks for both your replies.

      @ Taniwha:
      - I'll try and fix the spacing errors.
      - I'm currently writing an excerpt for each article
      - I thought the idea of a log in would be useful to build a subscription base?
      - It's true that there is a search at the bottom, but there's also one near the top...I'm wondering if you saw it? :-)

      @ Chykee
      - Is there anything in particular which you feel would be a useful resource?

      Again, I appreciate all the replies and hope for more !! :-)
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      • Profile picture of the author Taniwha
        Originally Posted by healthsphere View Post

        - I thought the idea of a log in would be useful to build a subscription base?
        Your subscription base should be on an auto responder program, such as Aweber.

        Follow up with emails pre selling your products that you will promote to your list.
        That's if you want to effectively monetize the site.
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        • Profile picture of the author healthsphere
          Originally Posted by Taniwha View Post

          Your subscription base should be on an auto responder program, such as Aweber.

          Follow up with emails pre selling your products that you will promote to your list.
          That's if you want to effectively monetize the site.
          Ah, never heard of that...I'll look into it. As you can probably guess, I'm still a novice when it comes to this internet marketing lark.

          Yes - the idea is to effectively monetize the website, but I'm not sure what methods would be the most effective for my type of website. I've heard of Amazon affiliation providing good results but not sure how it works or whether or not I should be involved in that area.

          Thanks again for the reply.
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  • Profile picture of the author prroger
    Add a blog! If it's there I don't see it. If it's there why don't I see it?
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    • Profile picture of the author healthsphere
      Originally Posted by prroger View Post

      Add a blog! If it's there I don't see it. If it's there why don't I see it?
      Hey,

      I'm not sure what relevance it would be to add a blog? Can you explain how effective this would be and the advantages of adding it? Moreover, what could I actually blog about in relation to this sort of site.

      Thanks for the comment, appreciated!
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  • Profile picture of the author hernalian
    Banned
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    • Profile picture of the author healthsphere
      Originally Posted by hernalian View Post

      I second the motion that you should have a blog. The main reason is that search engines love fresh and good content. Another reason is to show that your website is the authority on it's subject area and has the most up to date information.

      A good way to think of things to blog about is to make a Google Alert for, let's say, pharmacology. Check out what news and newest things are showing up online. Write your own point of view about it. Do NOT copy and paste it. The alerts might jar your mind for something completely different too. I would also have a place for people to subscribe to your blog.
      I see what you mean - how does a search engine differentiate between new and old...well...I guess that's not for me to worry about.

      I'll definitely kick-start a blog after the advice given here - didn't realize how important it could be.

      Also, would anyone be able to help on the Amazon affiliation question I posed above?

      Thanks again for the help, much appreciated :-)
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  • Profile picture of the author matthewtc
    The good thing about Amazon affiliation is that they pay. You never have to worry about them skipping out on the check. I have read about people making a lot of money from them but I do not specialize in that specific field. Affiliation can be found all over the internet and if used effectively and using the highest paying ones you can make some decent money. For some resources you could also check out places like Clickbank and Commission Junction. Also if you are up and going do not forget about something like Google Adwords that can also help.
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  • Profile picture of the author Randall Magwood
    You can make good money with the Amazon affiliate program, but dont bet the farm on it. If you make moderate income with Amazon, you should be good. But once you reach an income of $100,000 or more... expect inspection of your Amazon account. They may let you continue, or they may cut you loose.
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  • Profile picture of the author pennyroll
    Unrelated to your question but regarding your website. https://developers.google.com/speed/...m&mobile=false

    The page speed is 77. I think you could improve the load speed by installing Greg's High Performance SEO and a script minify plugin. Maybe WP SuperCache.

    Just a thought good luck!
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    Pennyroll.com
    Tips to make money that work!
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  • Profile picture of the author Chris-
    The main approaches include keeping the content on the site as good as possible, and doing effective backlinking (ie. keeping it looking as natural as possible by doing a wide variety of backlink types, anchor-text's etc.).

    On-page SEO will help too, such as by making good use of All-in-one-SEO-pack (or one of the other similar plugins) which makes use of your meta-keywords and others stuff (never put more than 15 keywords). Another factor with on-page-SEO is making sure you link outwards to some good quality sites (Wikipedia is always a good option!), as Google takes this into consideration too.

    Other than that, keyword analysis to make sure you target the keyphrases which will get you the most traffic (a quick estimate by looking at number of searches over number of sites available, for each keyphrase, so the higher the ratio, the better).

    Hope that helps

    Chris
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  • Profile picture of the author healthsphere
    Thanks for all the replies above!

    @Pennyroll: I'll definitely look into that, cheers!

    @Randal/Matthew: How exactly does the Amazon affiliation work and what am I required to do to get it up and running, and how exactly do you make the money? Is it fixed or variable?

    @Chris: To be honest, I'm not sure what you're talking about. I'm not familiar with the terms backlink/anchor text/SEO etc. Could you explain in layman terms what each of these means? I'd appreciate it!!

    Thanks again for the replies. :-)
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  • Profile picture of the author phoebetabitha
    The best way I have found for improving a website is fresh, 100% unique content on a regular basis. The spiders love this type of thing and they come visiting all the time. But it does need to be 100% unique, not spun or scraped!
    Hope this helps
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    • Profile picture of the author healthsphere
      Originally Posted by phoebetabitha View Post

      The best way I have found for improving a website is fresh, 100% unique content on a regular basis. The spiders love this type of thing and they come visiting all the time. But it does need to be 100% unique, not spun or scraped!
      Hope this helps
      What's this thing about spiders? What relevance do they have to a site though? Sorry, I'm still a layman when it comes to these things!!
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      • Profile picture of the author matthewtc
        For amazon you just go to the amazon site. You then go to the bottom and there is a place called affiliate sign ups. You sign up with your account. You pick the items that you want to place on your site through the search and amazon will give you the links/banners or other materials for you to place. Once you have the code for the things you want to place you bring that to your website and post the code wherever you plan on placing materials to sell.

        As an extra you should keep a seperate file on your computer for all of the amazon affiliate items you place so that you can track what is selling and what isn't. If you find some things that do not sell at all trade up and place a different code until you have everything that is selling. Most things go in and out of popularity so you will consistently be checking this.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by healthsphere View Post

        What's this thing about spiders? What relevance do they have to a site though? Sorry, I'm still a layman when it comes to these things!!
        It's jargon.

        'Spiders' are small programs that crawl the web from link to link, collecting data about the pages they access. That data is used to, among other things, determine where your page should rank for a given search query.

        Sometimes techies have a weird sense of humor. Something that moves around the 'world wide web' would have to be a spider, right?
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