What is best for conversion?

9 replies
Hi Warriors!

So, I just made my first post with a new blog I started in the health/diet niche and have got a bit of traffic in from social media, but not much activity in terms of clicks or sign ups.

At the end I put a call to action to sign up, comment and share with their friends on social sites etc.

And now I'm thinking "Do I have too many calls to action?"

So, I'm here to ask anyone who has a bit of knowledge on the subject, in your own experience, is it best to have just one clear call to action so you don't "fog" your readers head with too many things to do or is it okay to have more than one request of them?

Thanks for any help!
#conversion
  • Profile picture of the author Miguelito203
    Originally Posted by Jamie Drew View Post

    Hi Warriors!

    So, I just made my first post with a new blog I started in the health/diet niche and have got a bit of traffic in from social media, but not much activity in terms of clicks or sign ups.

    At the end I put a call to action to sign up, comment and share with their friends on social sites etc.

    And now I'm thinking "Do I have too many calls to action?"

    So, I'm here to ask anyone who has a bit of knowledge on the subject, in your own experience, is it best to have just one clear call to action so you don't "fog" your readers head with too many things to do or is it okay to have more than one request of them?

    Thanks for any help!
    In a product review, there is usually just one call-to-action, which comes at the end of the review. You will see something like "Click here to learn more about..." How many links you have in the body of the article really depends on the length of it. For an article of about 400 - 450 words, I usually just have 3 links in total -- including the call-action. Where I put them depends if I'm writing a positive or negative review and whether I'm going to recommend something else instead of the product I'm writing about (if it sucks).

    Joey
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  • Profile picture of the author Randall Magwood
    I would leave 1 option; and that option is to entice them to sign up. Comments is fine and social marketing interaction is fine, but if you want to earn recurring income from your blog... you will need lots of subscribers and repeat visitors. So entice them to sign up.
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  • Profile picture of the author AlexSid
    Keep things simple and focused. For product review type articles, the obvious focus should be on getting them to click your affiliate links. For information type articles, these are perfect to show your knowledge, authority and be helpful, while building a relationship with your audience.

    For these type of articles, the most profitable action is to funnel visitors to your opt-in page. This can be via linking to your squeeze page or including a sign up box right on the page. Additonally, if you use a pop-up you can set it so that the opt-in box only pops up on the information based articles and not the product review articles.

    If your post is loaded with "share this," "tweet this," "like this," "bookmark this," then this will cause overload and the visitor will likely do nothing but hit the back button or close the browser tab.

    Keep things focused on your most profitable actions. But test this out for yourself to be certain you know what those profitable actions are.

    I hope this helps,

    Alex
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  • Profile picture of the author Tonylee93
    I recommend keeping everything leading to one point. You will find when you go on a blog or website, and you have to many focus points the viewer is more likely to click away or leave. You want to make things as clear as possible by showing them the exact steps they have to take in order to get them where you want them. Try having everything leading to one point!
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  • Profile picture of the author IntoughShape
    really good point tony nice.
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  • Profile picture of the author VHSEOMike
    You should not judge everything with only 1 post. Add more content on you site. Maybe your traffic is not targeted that is why they are not responding well.
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  • Profile picture of the author javari
    It is best not to confuse the readers too much.
    And if you're writing a review, it should look like an unbiased review. Too many links make it look more like a salesletter and less like a review in my opinion.
    With reviews, gaining trust is important. A clean, well writen review without a lot of links is a good way to gain this trust and look like an expert.
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