Are WF banner ads really worth $100 for 2.4 hours of exposure?

Just out of curiosity, I have checked a few of the click thru stats from banners that use bitly by using the "+" trick.

It seems most are in the 80-150 range of clicks per day. I have seen a few over 200, but not many. Obviously the ad and the offer will have a fair impact on clicks.

As far as profit. You do see a lot of the same guys advertising a lot. I can't help but think that is because that are making money or at least breaking even while adding customers to their lists. But again, that is probably very offer dependent.

I wouldn't think of it as 2.4 hours of exposure... it's more like... 1/10th of the visitors who visit the warrior forum that day. And I believe the banners rotate randomly so it's not really easy to figure out the exact amount of exposure for that day.

I ran a banner ad once but I didn't get my money back that day unfortunately.... but there's a lot of factors that will determine if you're successful or not.

I got 388 clicks (over a 24 hour period) from a banner ad on here. It was just direct linked because I was just testing... but I believe with a decent lead capture page I could get a few optins out of it next time.

Well, a WSO gets an insane amount of traffic, so I'd assume if you had a great banner, offer, etc, it would work wonders.

You don't get 2.4 hours exposure, you get 24 hours exposure. I know what you mean by having 9 other advertisers but it doesn't work out like that.

One thing you will notice is a lot of the same banners being run over and over. People don't like to spend money on advertising when they are not making any money.

So are those ads profitable for those people? Yes.

I've run the banner ads many of times and they have almost always been profitable for me. I just couldn't be bothered with the upkeep of the ads. It's quite a laborious process getting your ad up there and even more so to keep your same ad up there if it's successful.

It's a case of fastest fingers first. It's not very 'set and forget'. But if you have the patience it can definitely be worth it.

Once again to clarify. I am NOT saying that the ads are displayed for 2.4hours, that is absolutely wrong.

They are displayed 10% of the time due to a 10 ad rotation. Which leads a statistic of 2.4hours/24 based simply on the fact that 10% of 24 is 2.4.

Why are people even arguing? This isnt the "24 hour theory" its just a simple generalization...

Anyhow i wont interfere with this anymore, think what you want i simply corrected WillR's statement.
-Vlad

The reality of the situation is your ad is displayed for a 24 hour period.

The success of that ad has a lot more to do with the actual banner and the product being sold rather than anything else.

Two people advertising on the same day will have two completely different results.

This entire thread made me sad.

Banner ads aren't measured in hours.

The stats you should care about are CPM and CPC.

Since the Warrior Forum let's you buy a time-slot rather than a number of displays you don't get to know your CPM, you only get to know your CPC. But that's the stat you care more about anyway so it doesn't matter.

If you don't get what I've just said. Save the $100 because I can guarantee you it won't be profitable.

agree with Willr, depends on the product you are promoting, not the forum itself or the ad price.

If 10,000 people came to the website and only viewed one page, your ad would only be viewed by 1,000 people, assuming the rotation is 'completely' equal.

Assuming this is the truth, you can anticipate 10% coverage.

More realistically, you can anticipate something more in the ranges of 30%-50%, maybe higher depending on how many pages each visitor views before leaving the forum. This is because most browsers view many pages, thus increasing the overall populous of who views your offer.

You couldn't even say you only get 2.4 hours coverage, there are to many variables involved, such as.. If every single visitor viewed "x" pages for "x" amounts of seconds, than you get "x" amount of advert time. There is no way to determine how much time your advert will be displayed as it directly relates to end users browsing behaviors.

I agree WillR - there is no way to put a number on it, results will be different for every offer. Inevitably having a great product and advert will determine success, oh.. and a little luck!

What a pointless debate really...

Anyway, on average I've gotten around 200 clicks for my $100 banners, so that works at $0.5 per click. It's up to you to decide whether that's worth it for you or not. It depends on your landing page conversion, etc.

By the way, I've been trying to secure banners for the whole month and my banners just wouldn't get approved, even though they comply with the WF rules.

I think it's worth it. If nothing else is ads to brand awareness if your ad is spelled out right.

My head really hurts now!

Just called in for a little relaxation time and now I need a lie down

Got to agree with Andy, what matters is your CPC.
The quality of your banner will determine that.
Anyone know a good Banner ad creation service?
I dont mean a tool and i am also not looking at fiverr.com for that service, there must be someone offering that service that has proven conversions from their banners.

Hey,

I have bought $1000's worth of banner many times and few times i haven't recovered the cost of it however learned an important lesson.

Before you make your banner live, make sure to:

1) Check the current conversion of your WSO price. If you are using w+ you'll get the conversion idea.

2) Before you buy $100 banner ad, change the 'WSO thread' title, with the exact words that you are planning to use in your 'banner description', if your WSO is old BUMP it for $40 (yup additional $40, but worth it) before bumping, make sure to check the 'number of visitors' (from w+) and then bump it, leave it for 24hrs and after that, check for total number of visitors received on your WSO in last 24hrs. This would give you the very nice idea of 'CTR' your banner might received. As a rule of thumb, i consider the final number of visitor that i may receive from banner ad as 50% extra from WSO thread (though it could be much more).

3) Check my sales for the last 24hrs from WSO bump.
IF total revenue is 'Greater' then $100 = Your banner ad would work and make you profit.
IF it's LESS then $100, you should either increase the price of WSO product, or try with some other Title and repeat the process.

Many other factors counts however these are some basic thing that could return nice ROI.

My personal suggestion is, price your WSO between $77-$97 before buying banner ad (assuming your WSO product could justify this price range).

In nutshell, things before considering banner ad:
1) Present product Conversion based on Warrior Plus stats.
2) Increase in traffic by changing WSO thread title (title means thread 'headline', sorry, i am not getting the correct word for it) with your potential banner content.
3) Adjusting of WSO price based on current conversion.

All above applies to WSO selling product (not to list building WSO's). Hope it helps.

Thanks,
Carson

Cost Per Click is one thing but even more important is the lifetime value of each click - sure you might get a few clicks to your WSO or landing page or frontend sale but then what?

Without getting too down the wormhole here - you need to know the average lifetime customer value you have in your business. This way - you could even LOSE money on your advertising (banners or otherwise) but still make money in the long run.

You always need to be thinking two steps ahead in your sales funnel.

Thank you for bringing this subject, i wanted to ask before purchasing a banner.
But from what i read, it is worth and much better than Google Ads or Facebook Ads especially the audience is very targeted.

I am seeing some banners which are placed at a regular basis. So, if they are not getting proper return, why they are placing adds day after day ? So, $100 for 2.4 hours is worthy from their point of view.

I just want to add that you have to remember that its Warrior forum. the best one ever. alexa is 143.
and you should know that the ad portion is never vacant. So are these people running these for nothing? They are getting good return that's why they are running these ads right?

Fair enough. It didn't come across as lighthearted to me as the OP.

Its definitely more than 2.4 hours of exposure

I am planning to place a banner add, I will definitely share my experience with you...

Read the whole thread and got question :
Can we put affiliate Link to other people WSO onto the banner ad ? if yes, has anybody try it yet, ...result?

Kind of a silly thread, and based upon the generalization of 10% of 24 hours, it's still a silly statistic. You should care about CPC when advertising online. Period.

That said, whoever's advertisement (1 of 10 apparently) showing to visitors in this thread just scored some extra exposure! LOL.

I think it would be worth it. If you have a good advertising line and a product or service someone is looking for they would click on your ad. So if just 30 people followed through and you earned 100 from 10 of these people that would be a 900 profit minus the 100 you paid for the ad. These are small numbers compared to the number of people who visit the WF hourly.

You could simply look at it as a way of visitor value - If you had 100 opt ins for that $100
then thats not bad. You could easily recoup that.

Banner ads dont have to be instantly profitable, but look at the value the visitors will bring to your business in terms of future sales or continuity. If one of those 100 subscribers opts in to a $97p/m continuity program then you lose $3 and gained 100 subscribers and 1 continuity member. Pretty good result i'd say.

Thought id try and add something of value here as the argument over exposure time has confused the hell out of me. I really think its irrelevant. The stats are what will matter to you in the end.

Killer post LloydC , I was reading lastnight about banner ads on the WF, then saw this post, thought let me read this and get some info and answers about the value of banners.

Well that didn't go as planned....

I see the same banners there a lot so it must mean that the same warriors are making cash from that advertising form.
But I am sure it depends on a few factors such as what you are promoting, price, etc etc

Submitted my banner last Thursday, approved on Saturday.

I think it has got to do with simplicity and design of the ad, and also the 24hour option is probably an easier fit for their availability.

If anyone needs me to design it, I can do it quiet quickly and cheaply.

It would depend on what you are selling now. Craft the ad to fit the audience, as in do not use an old banner, but create a new one. Target that new and improved banner at the WF viewers. I have bought a few product by clicking on a WF ad and was happy with the results I got, but your mileage may vary.

Typically I expect that at least 5% of people who click on my ad will purchase my product or service. If you get 300 clicks in a day that is only a paltry 15 sales and I would make approx $150 which is close to break even.

I prefer to make $500 when I place a $100 ad, but that is just me.

I've used the banner ad a couple of times for pre-launch list building. All the mathmaticians in here have made my head spin though and I noticed that it was only mentioned slightly that some users have more then one tab or window open in the forum, also each time a page is refreshed a new ad can appear as well.

What I REALLY wish the forum would bring back are those little text ads that were very reasonably priced at $40 per week. I love those and had awesome results with them.

Lets petition Alan to bring those back!