There is this belief on warrior forum that if you give away too much free stuff, you wind up attracting the wrong people.
I can see this to be true, but I still think a person needs to strive to give away LOTS of free content.
If you really look at the amount of content some of these gurus give away for free, you'd think they are building a list of people just looking for free stuff.
THEN I REALIZED.
Their "hook" seems to lie soley in the QUALITY of what they're giving away. It honestly seems there is nothing else to it. Is Frank Kern a great copywriter? Sure. But I don't see anything about his writing that couldn't be replicated by most folks with half a brain.
Say you target a niche that is use to recieving a certain quality of content in that niche. Then you come in and give away content 100 times better,
My question is how do you promote to these people so they KNOW not to expect free stuff? How do you *condition* a buyer mindset WHILE executing this?
Frank gave 2 reasons why he was sending emails to people.
1) Just to be cool.
"I mean hey why not? I could use the good kharma" he says.
2) Blatant self promotion. He TELLS PEOPLE he will be releasing even better content soon, and the content he's releasing now is unlike anything they've ever seen before.
To me, this sounds like a VERY simple, but BRILLIANT way to build a quality list.
I have tons of unique hi quality content I can give to a specific niche, and wanted to give this a try. I almost feel like this. If someone just keeps giving you AWESOME content, then one day they stop, you're going to WANT MORE CONTENT FROM THEM on matter what. I noticed this a while ago when Ewen Mack kept posting quality direct mail pieces in the offline forum, the day he stopped I lost my mind. You are making people *psychologically dependent* on your material. I mean what better way can there be to build a list?
So the day they don't release free content, and release their product, if their content before that was HI QUALITY, you will buy whatever they wind up releasing.
I want to have some type of focus here. So my main question is who has used a system like this? Did you have good results?
If not, what do you think you did wrong?
This information will be very useful for me so I know what to watch out for when I try this myself. I'm most curious about how you keep the buyer mindset going while you're giving them free material. I don't want to make any mistakes and have people get pissed off when I launch my product.
It seems the best thing to nail down would be keeping peoples focus on the product your about to release, moreso then the free content. Like you hype up the free stuff alot, get them excited about it, but you always keep their focus a bit more on what you're about to launch. You use the free stuff as a "reference point" for the quality of the product you will be releasing. So the better your free content, the more people will expect your product to be killer (which it should).
Thanks - Red