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Potential Name for my Information Product

by Alexander Smith
11 replies
I'm working on an infoproduct and I would like your opinions on choosing a title for the infoproduct.
It is a product that details how to lose weight. Ultimately I'd like to get it up to the level of "The Diet Solution Program" and "The Truth About Abs," (in terms of money made) and I'll likely sell it on ClickBank.


Is it better to give my diet program a simple name that basically sums up what it's about/ the Unique Selling Proposition? Examples: The Whole Foods Plant-Based Way to Weight Loss & Health/ Customized Fat Loss/ The Permanent Weight Loss Solution,

OR maybe a catchy/ intruiging name, like mainstream diet programs have? Exampes: The Cinch! Diet/ The Cabbage Soup Diet/ The Carb Lover's Diet,

OR a name that is keyword dense? Examples: The Truth About Abs/ The Diet Solution Program (The underlined words are MY emphasis).
OR do you think it hardly makes a difference? OR do you have a different opinion on it altogether?


Thank You!
#information #potential #product #title #weight loss
  • Profile picture of the author payment proof
    How about the Info Diet?
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  • Profile picture of the author fedor50
    Originally Posted by Alexander Smith View Post

    I'm working on an infoproduct and I would like your opinions on choosing a title for the infoproduct.
    It is a product that details how to lose weight. Ultimately I'd like to get it up to the level of "The Diet Solution Program" and "The Truth About Abs," (in terms of money made) and I'll likely sell it on ClickBank.


    Is it better to give my diet program a simple name that basically sums up what it's about/ the Unique Selling Proposition? Examples: The Whole Foods Plant-Based Way to Weight Loss & Health/ Customized Fat Loss/ The Permanent Weight Loss Solution,

    OR maybe a catchy/ intruiging name, like mainstream diet programs have? Exampes: The Cinch! Diet/ The Cabbage Soup Diet/ The Carb Lover's Diet,

    OR a name that is keyword dense? Examples: The Truth About Abs/ The Diet Solution Program (The underlined words are MY emphasis).
    OR do you think it hardly makes a difference? OR do you have a different opinion on it altogether?


    Thank You!
    One tip that I would like to suggest is for you to pick a catchy title. For example a diet book with the title "How to lose 15 lbs in 2 years" wouldn't sell as well as a title like" Lose 7 lbs In 7 days" Most humans are seeking a quick fix. Use that advantage to how you market to your customers and your book WILL sell
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    • Profile picture of the author Bjarne Eldhuset
      From Walrus To Mermaid In 30 Days
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  • Profile picture of the author Alexander Smith
    @payment proof

    Thanks for the suggestion. I don't think that "The Info Diet" will be specific enough though.

    @fedor50

    Good point & thanks for the tip. I will definitely utilize peoples' desire for a quick fix in my marketing. I'm hesistant to use a title like "Lose 7 lbs In 7 days" because I think it may be better used as a sales point bullet rather than a title.

    @Bjarne Eldhuset

    lol


    Thanks to all who replied so far! Any other suggestions? Does anybody else have a different viewpoint?
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  • Profile picture of the author Randall Magwood
    What kind of product are you selling? A weight loss program or a muscle building product?
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    • Profile picture of the author justin justify
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      • Profile picture of the author Alexander Smith
        @Randall Magwood

        It's a weight loss product.


        My main question is that in general, do you think that a title of an eBook should be benefit-rich, or simple, or keyword-dense, or does it not matter? Or do you think it depends on the market/niche?

        I'm curious to know how people come up with the titles of their eBooks. Honestly, my opinion is swinging more toward that I think that in the big scheme of things, it probably doesn't make a huge difference. I doubt that the title of an eBook would make that much of difference in sales, especially if the marketing is solid.
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        • Profile picture of the author Dave Espino
          The title makes a HUGE difference.

          Think of it as your headline - copywriters spend an inordinate amount of time on coming up with a headline.

          The title should be benefit-rich, concise, tight and not waste one word.

          Think of the most powerful benefit your product gives (or could give, in the best circumstances) and start from there.

          Match that up to your prime target customer's needs / wishes / desires and now you're rolling.

          Use "power" words and image-defining words, like "ultimate", "how to", "insider secrets", "secrets", "shed pounds", "rock hard abs", etc.

          The more benefits (to them) that you can pack into your title, the better.

          In marketing, there are few things that don't matter. Almost everything can be optimized, leveraged or improved upon to get a better result, more sales and higher conversions.

          Hope this helps!

          Dave
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        • Profile picture of the author Cheryl Low
          How about this idea: Lose 10 Kgs in 10 days - the XX way (or diet, or method, or technique?) By naming the technique, you:

          - make the name stick (so more likely to get referrals)
          - convey that it's a unique method which they won't find elsewhere, so increasing its value
          - give an impression of authority...

          Cheryl
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          Affiliate template sites not allowed in sigs.

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          • Profile picture of the author Alexander Smith
            Wow! Just when I thought the conversation was getting stale and was pretty much over, some Warriors come in with awesome insights. This is why I LOVE WF.

            @Dave Espino

            Thanks! Your insights will help me a lot!

            @Cheryl Low

            Thank you for the suggestions. All 3 of your points are very good. I particularly like the suggestion that the name should stick in the person's name and should be unique.

            Thanks all!
            Alright, I think I'm pretty much settled. I don't want to spend too much time stressing over the title of my eBook. Time to get back to work!
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  • Profile picture of the author marcuslim
    Ryan Lee has a good strategy for coming up with exciting names. Think of a benefit and then combine that with a power word. For example, '1 k per day' formula. The benefit is 1 k per day, the power word is formula. How bout the '6 packs in 6 weeks' formula or something like that?
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    Marcus Lim
    Silver Bullet Publishing

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  • Profile picture of the author Mark Hess
    Two great tips that I picked up for generating titles...

    Big number - Then small number... "I went from 300lbs to 90lbs without needing to throw up everyday" or Big Number - then short amount of time works well to.. "Discover how I lost 42lbs in 14 days eating nothing but cheese covered bacon dipped in mayonnaise"

    Of the two, I prefer using this method...

    This is mostly done in the IM niche... but for short titles try to make the letter of the first word match the first letter of the second word... like 'mobile monopoly', 'commission crusher', etc...
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