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What One Time Offers (OTOs) Make You All Gitty (Fine! Giddy...) Inside?

by Ross Cohen
41 replies
After making a purchase and being presented with a OTO, what sort of offer do you love to see? Some OTOs can of course be annoying (such as an upsell you basically are forced to purchase in order to derive any benefit from the product itself). Looking for the sorts of offers that you jump up and down about... at least with your finger on top of the mouse.
#gitty #inside #make #offers #otos #time
  • Profile picture of the author fluffythewondercat
    "Gitty"?

    You mean, like "gitty-up"?

    fLufF
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  • Profile picture of the author Ross Cohen
    As quoted by the highly-accredited Urban Dictionary (lol): Being happy while exhibiting behavior associated with not thinking clearly.
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  • Profile picture of the author timpears
    OTOs piss me off. The last WSO I bought and got sucked in by the OTO, turned out to be nothing but a pitch for a much higher priced product. I got nothing but a sales pitch.
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    Tim Pears

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  • Profile picture of the author Ross Cohen
    Haha Tim. Understood. But what if it was a really good one?
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    • Profile picture of the author timpears
      Originally Posted by Ross Cohen View Post

      Haha Tim. Understood. But what if it was a really good one?

      They all piss me off. I am on a tight budged and I make s decision on the product partly based on price, then I find out I need another product to finish off my purchase to make it netter than what I just bought. If I had known I would need to spend this higher amount, I may not have bought in the first place.

      Sorry, I know this wasn't the answer you were looking for.

      I say this even though I am putting together a WSO with a OTO as I write this.
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      Tim Pears

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  • Profile picture of the author MattCatania
    Generally, a OTO that enhances the experience of the initial product would be something I'd respond positively to.

    For example - If I purchased some IM software that helped me automate lengthy tasks, a OTO that would catch my attention would include an ebook that describes (for example) how to correctly use the software as well as secret hints and tips to using the software that others may not know about.

    It offers incredible value because it shows me how to get the most out of my new purchase, and gets me comfortable with new software - which not only is good for the buyer, but there's a decreased chance of a refund for the seller, and an increase in trust, which can lead to subsequent purchases in the future.
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  • Profile picture of the author Michael D Forbes
    I second Shay, "Giddy" is correct.

    OTO's that are pretty much required to benefit from the original purchase stink. No better way to lose my interest and whatever feeling of goodwill I may have had toward you. On the other hand...

    OTO's that will save me time, energy or money implementing the original offer do indeed make me giddy (or gitty, if one is stubbornly clinging to the misspelling). For me, the best involve automation, templates, etc...
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  • Profile picture of the author Gama Seva
    I'd be interested to encounter an OTO that has nothing to do with the front end offer, why? because no body is doing it
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  • Profile picture of the author Randall Magwood
    When they offer me the rights to resell their product for 100% profits.
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  • Profile picture of the author Ross Cohen
    Thanks for the replies my favorite Warriors in the whole wide world!
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  • Profile picture of the author Andy Fletcher
    When I bought my bike they offered me 50% off mud guards and free fitting if I bought them at the same time. That was a great OTO.
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  • Profile picture of the author michaeljcheney
    Coming at this from the other side I always put out OTOs that:

    1. Are NOT essential for success or to make the basic product work
    2. Add MASSIVE value to the equation
    3. Create the end-desired goal of the customers quicker and easier than the basic product
    4. Have mass appeal in the marketplace I'm operating in
    5. Are affordable for all (so I don't price anyone out)

    That's what I do as a seller anyway and people seem to approve! :-)
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    • Profile picture of the author marketinguk
      This is pretty much everything you need to know from a seller's viewpoint.. As a buyer what used to excite me was:
      1. serious value being offered
      2. Something i really felt after reading the sales page that i wanted not necessarily needed. (interestingly enough)
      3. Don't know why but something that cost more than the original product made me feel i had been offered an awesome deal at the front end so was happy to buy at the backend.
      4. I bought more OTO's for offers that offered something closely connected to the original product i purchased, e.g. if it was a WSO about how to get ranking on page 1 then videos to explain it clearly as an OTO would convert with me well. However, it didn't have to be really closely connected it just helped me feel i wanted to buy.
      Joel
      Originally Posted by michaeljcheney View Post

      Coming at this from the other side I always put out OTOs that:

      1. Are NOT essential for success or to make the basic product work
      2. Add MASSIVE value to the equation
      3. Create the end-desired goal of the customers quicker and easier than the basic product
      4. Have mass appeal in the marketplace I'm operating in
      5. Are affordable for all (so I don't price anyone out)

      That's what I do as a seller anyway and people seem to approve! :-)
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  • Profile picture of the author Nancy656656
    A free OTO is one I'm giddy about... but those are usually advertised on the sales page as a bonus. Usually I find them annoying.
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  • Profile picture of the author ImWendy
    There's no such thing as an OTO I'm giddy about. All an oto does is make me feel bad about my original purchase. To me it says that the creator of the product is only making money from selling the product instead benefiting from the offer at hand.
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    • Profile picture of the author KimboJim
      Originally Posted by ImWendy View Post

      There's no such thing as an OTO I'm giddy about. All an oto does is make me feel bad about my original purchase. To me it says that the creator of the product is only making money from selling the product instead benefiting from the offer at hand.
      I have to agree with this. When I see an OTO it makes me look back on my purchase. Actually, there are a few times when I stopped a purchase altogether because an OTO made me feel that way.
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  • Profile picture of the author cashcow
    Yes, Giddy. I'm glad you guys mentioned that, thought I had been saying it wrong my whole life.

    OK, anyway, the types of OTO's that I like are ones that are "done for you" - so they take some aspect of the product that you would normally have to do yourself and do it for you.

    Providing a theme or template like Shay said, or something that makes implementation easier. I buy those every time.

    Lee
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    • Profile picture of the author ShayB
      Originally Posted by cashcow View Post

      OK, anyway, the types of OTO's that I like are ones that are "done for you" - so they take some aspect of the product that you would normally have to do yourself and do it for you.

      Providing a theme or template like Shay said, or something that makes implementation easier. I buy those every time.

      Lee
      Exactly. The best OTO for me is when I buy something and I'm thinking of what I need to implement it (like a theme, sales page, etc.) and then see that as the OTO. Cha-CHING! My life just got easier.
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  • Profile picture of the author Joseph Robinson
    Banned
    Can we please change this to giddy Ross? My eye keeps twitching every time I read it .

    Anywho, I've yet to see an OTO that made me all giddy inside, of course I can't recall seeing OTO's on the few products I've actually purchased.
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  • Profile picture of the author Ross Cohen
    Never! Us Philly folk can speak as we please, yo!

    I will take my Urban Dictionary definition to the grave with me... the same one that defines "gitty" as: Being happy while exhibiting behavior associated with not thinking clearly. One who is gitty often excessively smiles and acts silly.

    (Precisely the definition I was looking for.)

    I hope this doesn't mean you don't love me any more Joe...
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    • Profile picture of the author ShayB
      Originally Posted by Ross Cohen View Post

      I hope this doesn't mean you don't love me any more, Joe...
      I'm not Joe. He may love you, but this thread title makes my eyes bleed.

      (I also added a comma to your quote. )
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Ross Cohen View Post

      I will take my Urban Dictionary definition to the grave with me... the same one that defines "gitty" as: Being happy while exhibiting behavior associated with not thinking clearly. One who is gitty often excessively smiles and acts silly.

      (Precisely the definition I was looking for.)
      That's a definition for "giddy." "Gitty" is a narrow passage in a residential area.

      The probable reason "giddy" is in the Urban Dictionary as "gitty" is because crackheads can't spell.
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  • Profile picture of the author Joseph Robinson
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    Joe begins to weigh his love of the human race against his love of spelling. A dark look clouds his face.
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  • Profile picture of the author KimW
    Gitty or giddy, I'm schizophrenic on OTOs. As a buyer I detest them and as a seller I understand that used properly they can increase my income.
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  • Profile picture of the author Dan Riffle
    According to dictionary.com, "gitty" is UK slang for an alleyway. I've never met an OTO that made me all alleyway inside. I have, however, been in a couple alleyways in my day where I was presented a few one time offers, but that was college...
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  • Profile picture of the author Trivum
    I first read the headline as "gritty" -- and I like it better that way.

    Most OTO make me "gritty inside" -- i.e. I don't like them much. I've got my mind on getting to what I've just bought, and they're trying to sell me more. I don't like it. I know it may work, but I don't like it.

    OTO always make me think of sleazy marketing types trying to push worthless crap onto me for a few more bucks. I realize that's not always reality, but that's the smell they give off. ... And it makes me gritty inside.
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  • Profile picture of the author cashcow
    Does anyone else but me find it strange that most people in this thread, and other similar ones I have seen, say they do not like OTO's but yet everyone says they work?

    Is it just that only the people who don't like them tend to respond to these types of threads? Or, do people say they don't like them but still buy the offers? Or, do they not really work as good as they say they do?

    Lee
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  • Profile picture of the author Anonymous Affiliate
    Unbelievable... Marketers who hate OTOs... OTOS are our bread and butter guys! How can you possibly hate them?!?! I dont get it.
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  • Profile picture of the author Exel
    In general those that are tightly connected to the main product, that deal with making
    the use of main product easier, with automation, done-for-you templates and such.
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  • Profile picture of the author RyanMagin
    anything that compliments the product or can ease the use of it.

    I personally don't find upsells annoying they are just part of the marketing process.
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  • Profile picture of the author Ross Cohen
    Dan - have you been to Philadelphia? We BREED crackheads over here. I'd add a "wink face" at this point but that would mean I was making some sort of joke...
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  • Profile picture of the author AmandaT
    Most marketers hate OTOs because they hate being marketed TO. No one likes their advertising tactics used against them.

    Hmm... I have purchased a few OTOs. A while back I bought a WSO about Kindle publishing and it came with a graphics pack to use as templates for covers as well as some advanced promotion techniques.

    One of my favorites was for a course on setting up ClickBank affiliate sites. The OTO was a course about product creation and how to integrate your own products into the system. You could make plenty of money just promoting affiliate products and I did, but after a few months I went back and begged for that product creation course. lol

    When it comes to PLR my favorite OTOs are membership sites. When I buy PLR on a topic, I'm almost always looking for MORE on that same topic.
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    • Profile picture of the author Alminc
      I love OTOs that offer significantly more freedom in what I can do with the product, aka 'rights'.

      As a sidenote, I have in general nothing against OTOs. If I don't like it I just click 'no thanks' and that's it. The only situation when I can get slightly irriatated is when I'm bombarded with long series of OTOs and exit splash pages. That's a bit evil.



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      • Profile picture of the author AmandaT
        Originally Posted by Alminc View Post

        I love OTOs that offer significantly more freedom in what I can do with the product, aka 'rights'.

        As a sidenote, I have in general nothing against OTOs. If I don't like it I just click 'no thanks' and that's it. The only situation when I can get slightly irriatated is when I'm bombarded with long series of OTOs and exit splash pages. That's a bit evil.



        .
        Ya... I don't mind OTOs. I do mind having to make my way through 5 OTOs before I actually get my product. That gets pretty annoying.
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  • Profile picture of the author Nicola Lane
    Well I can't speak for the uran dictionary - but for anyone who is British - being Gitty would definitely be a negative:

    From the Oxford English Dictionary:
    Definition of git - Oxford Dictionaries (British & World English)

    British informal
    an unpleasant or contemptible person:
    that mean old git
    a warped, twisted little git
    It is also used a bit in the Harry Potter books.

    Hope that helps
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Nicola Lane View Post

      It is also used a bit in the Harry Potter books.
      That's where I know the term from.
      (Fine! Giddy...)
      Alright guys, he corrected himself. Put the torches out. Maybe next time we'll get the mob together a little faster, eh?
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