How to Find Article Syndication Partners?

35 replies
I've just read about the power of article syndication, but am unsure how to go about finding syndication partners. I've submitted all the posts that are on my websites to Ezine Articles as a starting point, although I understand that this is very passive approach. Now I need to obtain a list of partners to email, particularly in the education niche.

Should I purchase something like "Directory of Ezines" or "Traffic Into Words"?

Should I type a certain phrase into Google to find those willing to syndicate content?

What should I say in the email I send? Can anyone point me in the direction of a template or outline I can use?

Should the first email just be a short introuduction, without an article enclosed?
#article #find #partners #syndication
  • Profile picture of the author Alexa Smith
    Banned
    Some specific suggestions/tips on starting a syndication-list ...

    Ezine publishers:
    Directory of Ezines (excellent, includes a good advisory service too, but not free)

    Ezine Directories Top 20: The pick of the best ezine directories on the Net (not as good/helpful)

    Ezine Publishers & Email Marketers Promote Their New Email Newsletter's Here For Free

    eZINESearch eZines Database, The Ultimate ezine Database: over 3,000 ezines

    BestEzines - Email Newsletter Peer Reviews & Ezine Awards For Ezine Publishers

    Webmasters:
    Use search engines to find sites in your niche ... and this article by expert article marketer Anne Pottinger will help, too: Article Syndication To Benefit and Grow Your Business | Internet Marketing and Publishing

    Also widely recommended: an e-book by Paul Myers, on this subject: Content Cash System, A New Approach To An Old System by Paul Myers.

    Also, the methods described in "Turn Words into Traffic" (by Jim and Dallas Edwards - available from Amazon) have been working successfully for over a decade and still are, now.

    I send potential re-publishers an article (just one, the best one you have that's most appropriate for their site), not a link to one. And not one that's published at EZA (yet).

    I send it in an email, not as an attachment (which often won't reach their inbox and/or won't be opened), and I write a "covering letter" from their perspective, telling them why I like their site so much, what I got from it, what particularly interested me about it, why I think my article will be of particular relevance and interest to their readers, and so on. The initial email you send is the start of the relationship you plan to build with them, and as the saying goes, you don't get a second chance to make a first impression. It needs to be very carefully written. Put yourself in their position and ask yourself what would interest you most, and what you'd say "yes" to.

    And good luck!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Alexa Smith View Post

      Also widely recommended: an e-book by Paul Myers, on this subject: Content Cash System, A New Approach To An Old System by Paul Myers.
      Given your question, if you can only get one of those, get this one.
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    • Profile picture of the author zakizarifah
      Originally Posted by Alexa Smith View Post

      Some specific suggestions/tips on starting a syndication-list ...


      Ezine Directories Top 20: The pick of the best ezine directories on the Net (not as good/helpful)


      Hi Alexa Smith


      Thanks.

      Another excellent post/tips.

      Do you mind sharing what you prefer?

      Submit all 20 or just one or two directories? :confused:

      Thanks
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    • Profile picture of the author zakizarifah
      Originally Posted by Alexa Smith View Post



      I send potential re-publishers an article (just one, the best one you have that's most appropriate for their site), not a link to one. And not one that's published at EZA (yet).

      I hope you don't mind I got another question. :confused:

      What if I got more then one that can fit for their site, do I send them one wait till it re-published on their site then sent another? :confused:


      Or do I sent them all that relevant to their site at once? :confused:
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by zakizarifah View Post

        I hope you don't mind I got another question. :confused:

        What if I got more then one that can fit for their site, do I send them one wait till it re-published on their site then sent another? :confused:
        I do this. I send the one that I think's the "best fit" for their site, explaining why I think it's a good fit for their readers/visitors/subscribers. See the last paragraph of post #2 above. Then after that I send more, slowly and gradually, taking every opportunity to chat and build a relationship with them, because article marketing is a real relationship-building business.

        (I don't myself use that nettop20.com list - sorry).
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    • Profile picture of the author aprilm
      Originally Posted by Alexa Smith View Post

      I send it in an email, not as an attachment (which often won't reach their inbox and/or won't be opened), and I write a "covering letter" from their perspective, telling them why I like their site so much, what I got from it, what particularly interested me about it, why I think my article will be of particular relevance and interest to their readers, and so on.
      Hi Alexa,

      I purchased Paul Meyer's Content Cash awhile ago, and I could have sworn he recommended not mentioning to a possible publisher why you think your article would be a great match for their readers. He said it may come across as arrogant. He said to simply direct them back to a page on your site where your articles are and let them know they are free to use whatever content they like.

      Do you have a different opinion about this? I would love to hear your angle on things. Thanks!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by aprilm View Post

        I purchased Paul Meyer's Content Cash awhile ago, and I could have sworn he recommended not mentioning to a possible publisher why you think your article would be a great match for their readers.
        I tie that in to the comments I make about his site, and his interests, and his content, and his readers, and his visitors, and so on (making it as much as possible about him, and not about me), and then say something like " ... ... which is why I thought this particular article might be something you'd perhaps wish to share with your readers").

        Originally Posted by aprilm View Post

        He said it may come across as arrogant.
        Yes, I can certainly see that it could, if you did it "the other way round" and started off by saying something like "I write to offer you this article, which ... " and basically talk about yourself and your article (not so suitable at all!), rather than his site, his interests, his presentation, and so on - which I always do, making two things clear ... (i) I'm not sending him a "duplicated/template email", and (ii) I've genuinely studied his site and I'm interested in it.

        Originally Posted by aprilm View Post

        He said to simply direct them back to a page on your site where your articles are and let them know they are free to use whatever content they like.
        I do this later, after I've at least started building a relationship with them.

        But in the first instance, I want to send them one article, in a plain text email, with no links, and no attachments.

        I prefer not, in the first instance, to draw their attention to the fact that it's already been published. Because there are still some people about who equate syndication with "duplicate content". :rolleyes: :p

        Obviously I'm not hiding the fact that it's already been published (and some will check that, though many - wisely - don't care either way). But I'm not drawing attention to it, either. Of course, some are people who already have other syndicated content (e.g. from Ezine Articles and/or elsewhere) on their sites, and they're not going to mind, either way.

        I don't think there's any "right and wrong" about these things, though ... it's just "what works for you"?
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        • Profile picture of the author aprilm
          Thanks Alexa. Clears it up!

          Originally Posted by Alexa Smith View Post

          I tie that in to the comments I make about his site, and his interests, and his content, and his readers, and his visitors, and so on (making it as much as possible about him, and not about me), and then say something like " ... ... which is why I thought this particular article might be something you might perhaps wish to share with your readers").



          Yes, I can certainly see that it would be, if you did it "the other way round" and started off by saying something like "I write to offer you this article, which ... " and basically talk about yourself and your article (not so suitable at all!), rather than his site, his interests, his presentation, and so on - which I always do.



          I do this later, after I've at least started building a relationship with them.

          But in the first instance, I want to send them one article, in a plain text email, with no links, and no attachments.

          I prefer not, in the first instance, to draw their attention to the fact that it's already been published. Because there are still some people about who equate syndication with "duplicate content". :rolleyes: :p

          Obviously I'm not hiding the fact that it's already been published (and some will check that, though many - wisely - don't care either way). But I'm not drawing attention to it, either. Of course, some are people who already have other syndicated content (e.g. from Ezine Articles and/or elsewhere) on their sites, and they're not going to mind, either way.

          I don't think there's any "right and wrong" about these things, though ... it's just "what works for you"?
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        • Profile picture of the author zakizarifah
          Originally Posted by Alexa Smith View Post

          I tie that in to the comments I make about his site, and his interests, and his content, and his readers, and his visitors, and so on (making it as much as possible about him, and not about me), and then say something like " ... ... which is why I thought this particular article might be something you'd perhaps wish to share with your readers").



          Yes, I can certainly see that it could, if you did it "the other way round" and started off by saying something like "I write to offer you this article, which ... " and basically talk about yourself and your article (not so suitable at all!), rather than his site, his interests, his presentation, and so on - which I always do, making two things clear ... (i) I'm not sending him a "duplicated/template email", and (ii) I've genuinely studied his site and I'm interested in it.



          I do this later, after I've at least started building a relationship with them.

          But in the first instance, I want to send them one article, in a plain text email, with no links, and no attachments.

          I prefer not, in the first instance, to draw their attention to the fact that it's already been published. Because there are still some people about who equate syndication with "duplicate content". :rolleyes: :p

          Obviously I'm not hiding the fact that it's already been published (and some will check that, though many - wisely - don't care either way). But I'm not drawing attention to it, either. Of course, some are people who already have other syndicated content (e.g. from Ezine Articles and/or elsewhere) on their sites, and they're not going to mind, either way.

          I don't think there's any "right and wrong" about these things, though ... it's just "what works for you"?

          Amazing reply as always.Very detail in explanation.
          I always enjoy reading your post. :p.

          Thank you
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      • Profile picture of the author zakizarifah
        Originally Posted by aprilm View Post

        Hi Alexa,

        I purchased Paul Meyer's Content Cash awhile ago, and I could have sworn he recommended not mentioning to a possible publisher why you think your article would be a great match for their readers. He said it may come across as arrogant. He said to simply direct them back to a page on your site where your articles are and let them know they are free to use whatever content they like.

        Do you have a different opinion about this? I would love to hear your angle on things. Thanks!

        Thanks for asking Alexa Smith this question.

        I learnt something new.
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    • Profile picture of the author mare
      Originally Posted by Alexa Smith View Post

      Some specific suggestions/tips on starting a syndication-list ...
      Hi Alexa,

      I read some other of your comments about the articles, where to publish them first. I didn't know that you can publish articles on EzineArticles, if they are already published on your blog.

      So my question is, should I take my blog articles that are already indexed and publish them on EzineArticles also? All of them (about 30), or just some of them?

      I would be grateful for your answer.

      Regards,

      Marko
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      • Profile picture of the author Alexa Smith
        Banned
        Hi Marko,

        Originally Posted by mare View Post

        I didn't know that you can publish articles on EzineArticles, if they are already published on your blog.
        Oh yes - like those of many full-time article marketers, all of my articles in EZA were originally published and indexed on my own blogs/sites first.

        EZA specifically invites people to do this, in the introductory email course they send out to new authors who sign up for it (it's free, and pretty good, albeit understandably written from their own perspective).

        They also make available a special WordPress gadget for people to publish their articles on their own blogs and then submit them to EZA for subsequent approval and publication there, too.

        The articles need to be of adequate length and comply with the rest of EZA's editorial guidelines too, of course.

        Article directories don't require previously unpublished content.

        Originally Posted by mare View Post

        So my question is, should I take my blog articles that are already indexed and publish them on EzineArticles also? All of them (about 30), or just some of them?
        As is so often the case when a simple "yes" or "no" would be very convenient, the answer is "it depends".

        Mostly, it depends on what you'd be doing it for and what you hope to gain by it.

        Don't do it "for EZA's backlinks" (they're worthless).

        Don't do it hoping to generate potential customer traffic to your site from EZA (for all the reasons explained in this post).

        But do it, by all means, if your purpose in doing it is to make those articles available for other people to republish on their own sites, or in their own ezines. In other words, if your plan is to use EZA as a stepping-stone (and if the articles are written for syndication in the first place) then yes - by all means, go for it with any that are suitable.

        This is all an article directory is, really - and it's the only benefit an article directory can fulfil for you, these days: it's a stepping-stone. All explained in this thread: http://www.warriorforum.com/main-int...ml#post5068872
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        • Profile picture of the author mare
          Originally Posted by Alexa Smith View Post

          But do it, by all means, if your purpose in doing it is to make those articles available for other people to republish on their own sites, or in their own ezines.
          I really appreciate your comprehensive explanation. I'll start with a few articles and I'll see how it works.

          Thank you very much!!!
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    • Profile picture of the author sylviad
      Originally Posted by Alexa Smith View Post

      Some specific suggestions/tips on starting a syndication-list ...

      Webmasters:
      Use search engines to find sites in your niche ... and this article by expert article marketer Anne Pottinger will help, too: Article Syndication To Benefit and Grow Your Business | Internet Marketing and Publishing

      Also widely recommended: an e-book by Paul Myers, on this subject: Content Cash System, A New Approach To An Old System by Paul Myers.

      Also, the methods described in this timeless classic: Turn Words Into Traffic (by Jim and Dallas Edwards) have been working successfully for over a decade and still are, now.
      Good links, thank you. Hmmm.... thanks for the reminder. I pretty sure I have that last one.

      Thanks for the excellent info, Alexa.

      Sylvia
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  • Profile picture of the author dreamtoreality
    Thanks. Great Answer.
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  • Profile picture of the author Miguelito203
    Originally Posted by dreamtoreality View Post

    I've just read about the power of article syndication, but am unsure how to go about finding syndication partners. I've submitted all the posts that are on my websites to Ezine Articles as a starting point, although I understand that this is very passive approach. Now I need to obtain a list of partners to email, particularly in the education niche.

    Should I purchase something like "Directory of Ezines" or "Traffic Into Words"?

    Should I type a certain phrase into Google to find those willing to syndicate content?

    What should I say in the email I send? Can anyone point me in the direction of a template or outline I can use?

    Should the first email just be a short introuduction, without an article enclosed?
    People in my niche just seem to find my blog and do trackbacks. I've also noticed that the majority of my stuff that gets syndicated wasn't written for SEO. It's usually been a post I made in response to an e-mail about something that someone has asked me.

    Joey
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  • Profile picture of the author Jimsarmy
    I've been reading Alexa's posts about article syndication, and I'd say she is the expert on this forum.
    Her post above gives a great bunch of specifics, and great overall advice.
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  • Profile picture of the author dreamtoreality
    I've got one more question. At the moment all of my sites are monetised by adsense. I take it that article syndication is beneficial for both affiliate marketing and adsense, as traffic will be targeted either way. But does syndication work better for one more than the other?
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  • Profile picture of the author Randall Magwood
    Ezine Directories, guest blog postings, and a Google search.
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  • Profile picture of the author dvduval
    Instead, you would want to focus on building some relationships with people where you are puInstead, you would want to focus on building some relationships with people where you are putting contest that they would really appreciate having and also not mind sharing this content on other sites as well.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by dvduval View Post

      Instead, you would want to focus on building some relationships with people where you are puInstead, you would want to focus on building some relationships with people where you are putting contest that they would really appreciate having and also not mind sharing this content on other sites as well.
      Sorry, but...

      Huh? :confused:
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      • Profile picture of the author Joseph Robinson
        Banned
        Originally Posted by JohnMcCabe View Post

        Sorry, but...

        Huh? :confused:
        If I read this correctly (and I pride myself on my gibberish), he thinks that the OP should instead focus on building relationships with websites that will actually want to share his content and be happy that it is already published.

        So you know, he thinks he should do article syndication.
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  • Profile picture of the author MattCatania
    There's another method you can use - it's a bit tedious, but it can pay off quite handsomely.

    If you go to EZA, locate your niche and try to find 'quality' articles that you believe would be picked up by other webmasters. All you need to do is take a portion of the resource box and do a Google search in quotes for it. If you do this correctly you will find blogs and other relevant websites that have republished this content, and all you need to do is contact the webmaster and pitch your own articles to them. If you don't find anything, continue this method with other articles posted in EZA (note: There's a whole heap of bad content on EZA, you just have to keep looking until you find 'the good stuff', I promise you it's there!).

    If you find an author that produces fabulous content, and it gets picked up quite often, then you've potentially found a goldmine. You can begin your 'stalking' to go through every single piece of content they've posted on EZA to reveal many more syndication partners. And all for the attractive price of $0!

    The reasoning behind searching for the resource box comes down to finding syndication partners that take the *whole* article (resource box intact), which is exactly the type of people you want syndicating your content; I mean, you want exposure, right? There are plenty of auto-blogs out there, but having your articles plastered all over these will not do you much good.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by MattCatania View Post

      There's another method you can use - it's a bit tedious, but it can pay off quite handsomely.

      If you go to EZA, locate your niche and try to find 'quality' articles that you believe would be picked up by other webmasters. All you need to do is take a portion of the resource box and do a Google search in quotes for it. If you do this correctly you will find blogs and other relevant websites that have republished this content, and all you need to do is contact the webmaster and pitch your own articles to them. If you don't find anything, continue this method with other articles posted in EZA (note: There's a whole heap of bad content on EZA, you just have to keep looking until you find 'the good stuff', I promise you it's there!).

      If you find an author that produces fabulous content, and it gets picked up quite often, then you've potentially found a goldmine. You can begin your 'stalking' to go through every single piece of content they've posted on EZA to reveal many more syndication partners. And all for the attractive price of $0!

      The reasoning behind searching for the resource box comes down to finding syndication partners that take the *whole* article (resource box intact), which is exactly the type of people you want syndicating your content; I mean, you want exposure, right? There are plenty of auto-blogs out there, but having your articles plastered all over these will not do you much good.
      Now this is a smart cookie. I've been using this method for years and it never dawned on me to search on the resource box. I've always taken a snip from inside the article, usually parts of two linear sentences, and wasted the time going through the autoblogs and scrapers.

      Thanks, Matt, this old dog just learned a new trick...
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    • Profile picture of the author zakizarifah
      Originally Posted by MattCatania View Post

      There's another method you can use - it's a bit tedious, but it can pay off quite handsomely.

      If you go to EZA, locate your niche and try to find 'quality' articles that you believe would be picked up by other webmasters. All you need to do is take a portion of the resource box and do a Google search in quotes for it. If you do this correctly you will find blogs and other relevant websites that have republished this content, and all you need to do is contact the webmaster and pitch your own articles to them. If you don't find anything, continue this method with other articles posted in EZA (note: There's a whole heap of bad content on EZA, you just have to keep looking until you find 'the good stuff', I promise you it's there!).

      If you find an author that produces fabulous content, and it gets picked up quite often, then you've potentially found a goldmine. You can begin your 'stalking' to go through every single piece of content they've posted on EZA to reveal many more syndication partners. And all for the attractive price of $0!

      The reasoning behind searching for the resource box comes down to finding syndication partners that take the *whole* article (resource box intact), which is exactly the type of people you want syndicating your content; I mean, you want exposure, right? There are plenty of auto-blogs out there, but having your articles plastered all over these will not do you much good.

      Wow what a great tips.

      Thanks
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  • Profile picture of the author zakizarifah
    I have a new site. Currently there are 5 articles of content with 1100 words long each.

    I tried to submit to EZA all my articles but got rejected.

    The reason they give me is - My site is lack of content.

    Anyone know how many articles do you need in your site before allow to sibmit to EZA?

    Thanks : )
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by zakizarifah View Post

      I have a new site. Currently there are 5 articles of content with 1100 words long each.

      I tried to submit to EZA all my articles but got rejected.

      The reason they give me is - My site is lack of content.
      They might be getting stricter. :p :rolleyes:

      The last time I had a new/recent site, like that, they didn't say a word about it but just accepted my articles in the usual way. (That was over a year ago, though - I haven't started a new niche recently).

      Originally Posted by zakizarifah View Post

      Anyone know how many articles do you need in your site before allow to sibmit to EZA?
      I strongly suspect that there isn't going to be a simple, reliable answer to this question, and that there's going to be some luck involved in it, too. (They have a big and frequently changing editorial staff, and they're not always entirely consistent).

      I suggest you try them again after putting some more on your site. (Does it look like a "proper site" with the pages you're "meant to have", like "affiliate disclosure" and "privacy policy" and all this sort of thing?).

      But meanwhile, you can still try to have your articles syndicated in all the ways described further up in this thread, of course. Ezine Articles is only an attempt at passive syndication, anyway ... in article marketing terms, it's slow, unreliable, variable and all the rest of it: only an afterthought to an article marketing business, however you look at it. A good and worthwhile afterthought, and you can get plenty of benefit from it, admittedly, but an afterthought for all that.
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      • Profile picture of the author zakizarifah
        Originally Posted by Alexa Smith View Post


        I suggest you try them again after putting some more on your site. (Does it look like a "proper site" with the pages you're "meant to have", like "affiliate disclosure" and "privacy policy" and all this sort of thing?).
        Yes I have included everything that needed.

        Originally Posted by Alexa Smith View Post

        But meanwhile, you can still try to have your articles syndicated in all the ways described further up in this thread, of course. Ezine Articles is only an attempt at passive syndication, anyway ... in article marketing terms, it's slow, unreliable, variable and all the rest of it: only an afterthought to an article marketing business, however you look at it. A good and worthwhile afterthought, and you can get plenty of benefit from it, admittedly, but an afterthought for all that.
        Thanks for the tip I will start with other method first.
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  • Profile picture of the author Rod Cortez
    Originally Posted by dreamtoreality View Post

    I've just read about the power of article syndication, but am unsure how to go about finding syndication partners. I've submitted all the posts that are on my websites to Ezine Articles as a starting point, although I understand that this is very passive approach. Now I need to obtain a list of partners to email, particularly in the education niche.

    Should I purchase something like "Directory of Ezines" or "Traffic Into Words"?

    Should I type a certain phrase into Google to find those willing to syndicate content?

    What should I say in the email I send? Can anyone point me in the direction of a template or outline I can use?

    Should the first email just be a short introuduction, without an article enclosed?
    Some really solid advice in this thread already. Another way to obtain syndication partners is to do it with publishers and editors in established markets. If you're really ambitious go to Amazon or your local bookstore and buy the updated hard cover book called THE WRITER'S MARKET FOR 2013.

    Here is their website if your curious:

    http://www.writersmarket.com/

    If you already have a website set up that shows samples of your work and/or have your own directory where people can read some (if not all) of your articles, with a bio that is not over the top, and you have a clear USP (in other words make this specific website or blog editor and publisher-friendly), you can point them to there and it will increase your chances of getting your stuff syndicated in offline and online publications.

    This is not an easy route and may take several months before you hit pay dirt, but once you build a reputation with a couple of publishers, it becomes much easier to write for other, bigger publications. Some writers make their living just doing this ONE thing. But again, it's a lot of hard work in the beginning.

    RoD
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    • Profile picture of the author MattCatania
      Originally Posted by Rod Cortez View Post

      Some really solid advice in this thread already. Another way to obtain syndication partners is to do it with publishers and editors in established markets. If you're really ambitious go to Amazon or your local bookstore and buy the updated hard cover book called THE WRITER'S MARKET FOR 2013.

      Here is their website if your curious:

      http://www.writersmarket.com/
      I needed to bring attention to this because I believe it to be important.

      I'm going to hazard a guess and say that the overwhelming majority of people who are trying to get their work syndicated are only looking online (blogs and ezines). Whilst it's always good to look for online sources, it seems that most people have tunnel-vision (or lack of confidence?) when it comes to sourcing and pitching offline publishers and publishers of different areas online.

      Writers Market, for it's $17.99 price tag, truly is a god-send. Not only is the book up-to-date with publishers in different markets, their names and how to contact them; but the book teaches you how to structure and send queries, how to write feature articles, pitching content and a whole lot more.

      If you're truly passionate about writing, replace your regular morning coffee with this book - it'll help your business AND your health.
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  • Profile picture of the author CalvinBH
    I use tribepro.com and their service is great. It's an easy way to find like minded partners to syndicate your content.
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    • Profile picture of the author GlenH
      I can find all the top sites in my niches in a few minutes that are receptive to accepting content, by using my own specific software tool.
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  • Profile picture of the author ZerocooI
    I didn't know that you can publish articles on EzineArticles, if they are already published on your blog.
    I thought the same thing.

    Oh yes - like those of many full-time article marketers, all of my articles in EZA were originally published and indexed on my own blogs/sites first.

    EZA specifically invites people to do this, in the introductory email course they send out to new authors who sign up for it (it's free, and pretty good, albeit understandably written from their own perspective).

    They also make available a special WordPress gadget for people to publish their articles on their own blogs and then submit them to EZA for subsequent approval and publication there, too.

    The articles need to be of adequate length and comply with the rest of EZA's editorial guidelines too, of course.

    Article directories don't require previously unpublished content.
    Wow thanks for this I had no Idea. I figured they would say it is Duplicate or something. I know Squidoo started cracking down on this hard lately. That and affiliates.
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  • Profile picture of the author marco005
    Hi,

    To find a good writer who can write quality content for your niche ezine,that is the whole key.

    Who find them?
    On wf sure, but how I find out if the writer's content quality is enough for these niche ezine's?

    The number of wf orders-the higher-the better ??

    marco005
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