Warriors Who Sell Web Design Services

by mspm
28 replies
What do you charge private clients for an average website? I'm a newbie at this.


Thanks in advance!


Pat (Former Lurker)
#design #sell #services #warriors #web
  • Profile picture of the author seether101
    Banned
    Not to bash wforum,but ive found services a lot cheaper at freelancer to wforum, i believe the guys on wforum outsource it to them, so you wanna cut out the middleman.
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    • Profile picture of the author TheGraphicsGuy
      Originally Posted by seether101 View Post

      Not to bash wforum,but ive found services a lot cheaper at freelancer to wforum, i believe the guys on wforum outsource it to them, so you wanna cut out the middleman.
      If you need cheaper services, try fiverr.

      I, however, agree to the fact that there are alot of outsources on WF.. But, again, not everyone is. A person who has spent a decent amount of time in web development business can differentiate easily..
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  • Profile picture of the author Andyhenry
    I charge at least £1200 for a standard website and hosting, usually more.

    Sure, I could charge less, but actually I don't consider building websites a high value activity so if I'm going to do it I want to know it's worth it.
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  • Profile picture of the author magiclouie
    You should consider selling mobile optimized site services as well:

    1. Simple Mobile Site (includes 3 pages) - $275
    2. Standard Mobile Site (includes 6 pages) - $297
    3. Advanced Mobile Site (includes 10 pages) - $497

    For web design services, other marketers prefer to give them for free and then, they have follow-up methods and marketing that can let them earn decent income.

    Sincerely,
    Louie Tugas
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    • Profile picture of the author mspm
      Thanks. The new WordPress themes are responsive now (can be used with mobile). So, I don't see a big future in mobile for me.

      Originally Posted by magiclouie View Post

      You should consider selling mobile optimized site services as well:

      1. Simple Mobile Site (includes 3 pages) - $275
      2. Standard Mobile Site (includes 6 pages) - $297
      3. Advanced Mobile Site (includes 10 pages) - $497

      For web design services, other marketers prefer to give them for free and then, they have follow-up methods and marketing that can let them earn decent income.

      Sincerely,
      Louie Tugas
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  • Profile picture of the author blillard
    You should base your rates off each individual client. No two are clients and their projects are created equal so it is good to take that into account when pricing your services.
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  • Profile picture of the author RD Phoenix
    Minimum £500 if using automation.
    If its bespoke its minimum £2000 plus extra for extra features.
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  • Profile picture of the author John Romaine
    Pat, as said, each job is unique and should be charged accordingly. Unless of course, you're pushing cookie cutter style "churn n burn" websites. A lot of freelancers do this using Wordpress. It comes down to what business model you want to adopt.

    Rule number 1 - Dont undercharge just to get the job.
    Rule number 2 - Prequalify your clients (ask them how serious they are, and their allocated budget)
    Rule number 3 - ALWAYS use signed agreements and contracts.

    You might find the following two posts useful. (Hopefully these wont get deleted, because trying to figure out what to charge is usually always something that stumps a lot just starting out)

    What is the Best Way To Charge For Web Design - Fixed Rates or Hourly?

    3 Points That Will Help You Determine How Much to Charge for Web Design

    Best of luck.
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    BS free SEO services, training and advice - SEO Point

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    • Profile picture of the author mspm
      John,

      Thanks so much for your response - great info! I'm actually going to offer marketing services, but there are still so many US businesses that don't have a website. But as we say, "you have to crawl before you can walk". So I'm offering websites as a way to jumpstart their marketing. Hopefully, something in between custom and cookie cutter. :-) Thanks again!

      Originally Posted by John Romaine View Post

      Pat, as said, each job is unique and should be charged accordingly. Unless of course, you're pushing cookie cutter style "churn n burn" websites. A lot of freelancers do this using Wordpress. It comes down to what business model you want to adopt.

      Rule number 1 - Dont undercharge just to get the job.
      Rule number 2 - Prequalify your clients (ask them how serious they are, and their allocated budget)
      Rule number 3 - ALWAYS use signed agreements and contracts.

      You might find the following two posts useful. (Hopefully these wont get deleted, because trying to figure out what to charge is usually always something that stumps a lot just starting out)


      Best of luck.
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  • Profile picture of the author JustLemons
    I think it truly depends on the client I'm working with and what they want to do with their sites. For those of us that sell sites here on WF we tend to price them VERY cheap so that the average joe is able to afford our services. That being said because they are at a steep discount the site design isn't as indepth as they would be if they had contacted us directly through our site.
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  • Profile picture of the author Anoopchawla
    I tried using the website design model plus hosting here in India, and I found it really hard to convince people to buy website even for $500.
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  • Profile picture of the author Lightlysalted
    It's the wrong business to be in. Website design margins are minimal especially as many hosting services thrown in a template wizard for less than 25 dollars. Focus on SEO services.
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    • Profile picture of the author Andyhenry
      Originally Posted by Paid Surveys View Post

      It's the wrong business to be in. Website design margins are minimal especially as many hosting services thrown in a template wizard for less than 25 dollars. Focus on SEO services.
      That's crazy - I've had clients pay me more than $20k for website work - it would take a year to get that from most clients for SEO work.

      Don't leave any options off the table, just take opportunities as they come based on their merit and reward.
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    • Profile picture of the author John Romaine
      Originally Posted by Paid Surveys View Post

      It's the wrong business to be in. Website design margins are minimal especially as many hosting services thrown in a template wizard for less than 25 dollars. Focus on SEO services.
      Whilst I agree, why not offer both?

      I know of a big time Internet marketer who offers low cost websites for $199 and he does alright. The real trick is NOT doing the work yourself.

      You need to refine a system, build a team, and replicate replicate replicate.

      I'm sure if you're making $150 a pop per install, and paying your virtual assistant the remainder - then there's nothing wrong with that. Especially given the high demand for simple low cost websites.
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  • Profile picture of the author mspm
    Thanks to everyone who took time to respond. Appreciate it.
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  • I have sold tons over the years from $150 to $20,000
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    • Profile picture of the author jbyte
      Google freelance switch calculator, the calculator is great to determine what you should be charging based on what you want to make as a freelancer.
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      • Profile picture of the author Paul Barrs
        Originally Posted by Andyhenry View Post

        I charge at least £1200 for a standard website and hosting, usually more.
        Pat,

        I base my fees on an hourly service... how long it might take to get it done (including revisions); that hourly rate is $100 / hr. The average spend per client is about $1,200 - but my minimum is $750. It's just not worth getting started for anything less than that.

        But as John says -

        Originally Posted by John Romaine View Post

        Rule number 1 - Dont undercharge just to get the job.
        Rule number 2 - Prequalify your clients (ask them how serious they are, and their allocated budget)
        He also said, "ALWAYS use signed agreements and contracts." - I don't, but I do ask for 50% upfront. When I invoice that to them I include on the invoice EXACTLY what I will be ding and also what *they* will be doing as a part of the job.

        Just two weeks ago I closed the door on a client who said, "yes, yes, yes...." to every step of the way - until I asked for the deposit... haven't heard from them since. This is the kind of customer you DON'T want. It ain't worth the money.

        Paul Barrs
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        **********
        It's Simple... I don't "sell" IM anymore, but still do lots of YouTube Videos
        **********
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        • Profile picture of the author mspm
          Thanks, Paul!

          Yes, some people balk at contracts. So, right now I think I will try what you suggest. Do you bill electronically? I was thinking of using PayPal.

          Originally Posted by Paul Barrs View Post

          Pat,

          I base my fees on an hourly service... how long it might take to get it done (including revisions); that hourly rate is $100 / hr. The average spend per client is about $1,200 - but my minimum is $750. It's just not worth getting started for anything less than that.

          But as John says -



          He also said, "ALWAYS use signed agreements and contracts." - I don't, but I do ask for 50% upfront. When I invoice that to them I include on the invoice EXACTLY what I will be ding and also what *they* will be doing as a part of the job.

          Just two weeks ago I closed the door on a client who said, "yes, yes, yes...." to every step of the way - until I asked for the deposit... haven't heard from them since. This is the kind of customer you DON'T want. It ain't worth the money.

          Paul Barrs
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          • Profile picture of the author Paul Barrs
            Originally Posted by mspm View Post

            Thanks, Paul!

            Yes, some people balk at contracts. So, right now I think I will try what you suggest. Do you bill electronically? I was thinking of using PayPal.
            Yes, and I do use PayPal also. Easy to do.

            Paul
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            **********
            It's Simple... I don't "sell" IM anymore, but still do lots of YouTube Videos
            **********
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          • Profile picture of the author John Romaine
            Originally Posted by mspm View Post

            Yes, some people balk at contracts.
            Thats not your problem, thats theirs.

            Use a contract, or you'll find yourself with annoying change requests, scope creep or the possibility of non payment.
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  • Profile picture of the author TheArticlePros
    I generally do what a couple of Warriors suggested and offer a lower-cost option, but then I go for a long-term approach also. What I offer are either mini niche sites, authority sites, or newsletter subscription sites. They range from $97-$297, depending on the size and need of the client, and then I take an angle to become their long-term content provider, meaning that they're ordering articles, e-books, and newsletters from my company for the foreseeable future.

    Granted, I'm not getting as much money as the other guys up-front (and after seeing their numbers, my rates may be going up!), but over time it adds up.

    -- j
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    • Profile picture of the author fedor50
      Originally Posted by JaRyCu View Post

      I generally do what a couple of Warriors suggested and offer a lower-cost option, but then I go for a long-term approach also. What I offer are either mini niche sites, authority sites, or newsletter subscription sites. They range from $97-$297, depending on the size and need of the client, and then I take an angle to become their long-term content provider, meaning that they're ordering articles, e-books, and newsletters from my company for the foreseeable future.

      Granted, I'm not getting as much money as the other guys up-front (and after seeing their numbers, my rates may be going up!), but over time it adds up.

      -- j
      This is actually an approach that I generally take as well. I charge a lower up front cost to try and produce a long term client. This way they are getting SEO, marketing,etc all done through me.
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  • Profile picture of the author Baadier Sydow
    My base site is ZAR 8000 which is about $1000. I do base my prices of what I see as the going rate dollar wise. This is for the decent websites though I plan on bringing in a much lower end product for people looking for a budget option. My intention would be to put them through a sales funnel and sell them further options over time with the $1000 option being offered at the end of it and other services like SEO, social and ppp management being offered in the middle.
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  • Profile picture of the author Scott E
    $500 is probably the minimum, get your foot in the door and then you can offer them more
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  • Profile picture of the author BOBTYLOR
    I think it truly is determined by the consumer I'm dealing with and what they want to do with their websites. For those of us that offer websites here on WF we are inclined to cost them VERY inexpensive so that the normal joe is able to manage our solutions. That being said because they are at a extreme lower cost the website style isn't as in depth as they would be if they had approached us straight through our website.
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  • Profile picture of the author Social App Zone
    I tend to charge $5000 for an exclusive package including hosting and software that with in reason should earn them 50k = 100k per year.

    So far happy customers
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