How do you get from mild traffic to solid profitability?

22 replies
Hi all,
As a quick intro, my name is Dave, and I run a site called seekBromance.com. The code is based on a generic dating site, but the audience is (mostly) straight guys who are simply looking for platonic guy friends who share common interests. Think about the movie I Love You, Man and you've got the idea.

At any rate, the site launched in late August of last year, and it's enjoying modest success so far. I've done all the usual stuff: hired a reputable SEO firm, bought a few Google and Facebook ads, blogged, and used social media - including adding code to take advantage of the Facebook API. As of now, the traffic is holding steady, averaging somewhere between 275 and 300 unique visitors a month. Those of you who are familiar with dating sites already know that this is not enough to break even.

Looking at all this, I decided that my next goal should be to get the traffic up to at least 2,000 (and preferably closer to 3,000) visitors per month. Not only will that much traffic result in a good profit, it should also be enough to be self-sustaining. However, I'm not at all sure how to put together a sensible strategy to get there from where I currently am. Does anyone here have the online marketing experience to provide some advice on this?
#mild #profitability #solid #traffic
  • Profile picture of the author RyanMagin
    I would start building your list immediatly.

    Don't wait...

    Make a killer free pdf and sell some dating products, they are guys, they want to get girls even if they like the idea of a bromance lol.
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    • Thanks for reaching out, Ryan.
      Originally Posted by RyanMagin View Post

      I would start building your list immediatly.

      Don't wait...
      Forgot to mention --- every member who signs up has to give an email address, and registration is free. So I already have a decent-sized list, which I use for newsletters every week or two.

      If there's anything else I should be doing for building lists that people don't consider spammy, please tell me. SB has a clean no-spam reputation, and I want to keep it that way.

      Make a killer free pdf and sell some dating products, they are guys, they want to get girls even if they like the idea of a bromance lol.
      I think that's a good idea, but it's probably nowhere near enough to get me 1,000 more monthly visitors. Got anything more?
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      • Profile picture of the author brentb
        Is there a premium service for them to purchase like most dating sites?

        If so you are the perfect test for a software I am developing. It will help you with advertising since you are using some paid sources. Let me know if you are interested. It would be free.
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        • Originally Posted by brentb View Post

          Is there a premium service for them to purchase like most dating sites?

          If so you are the perfect test for a software I am developing. It will help you with advertising since you are using some paid sources. Let me know if you are interested. It would be free.
          It's free to browse/search the profiles, with a flat monthly subscription fee if they want to message or chat with anyone. If that fits your model, feel free to PM me and we can discuss what you have.
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  • Profile picture of the author alfid
    You actually have a very cool idea. I guess what you do with it depends on your ad budget. How much do you have for promotions? Maybe you can do some PPC ads? By the way, when I think of Bromance I think of Turk and J.D. from Scrubs. LOL They even have a song called "Guy Love." Maybe you should put a video of that on your site. I think it's even on You Tube.
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  • Profile picture of the author Bluestarace
    You could, maybe, do guest postings on other dating blogs to promote your website. Also solo ads can be good.
    Do you already have a Facebook fan page page? Maybe you could hold some kind of contest on there with a really nice incentive. Make the subscription to your website as requirement to enter the contest. It might bring in more members.
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  • Profile picture of the author RedShifted
    I don't know man have you been trying to get traffic off youtube by any chance?

    Its been working great for me and I honestly think you can meet all your traffic demands off youtube by itself.

    -Red
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  • Profile picture of the author scottiek
    Ha, that's a really neat idea.

    I can't believe no one has mentioned this yet....

    You need press. I mean like big-time press.

    Have you tried pitching any journalists yet? I mean, if I was coving online tech stuff...I'd consider writing about it...it's a pretty catchy idea.
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  • Profile picture of the author mlord10
    That is a pretty cool idea...

    Honestly, I think you need to try & get traction from the mainstream media...I would head over to prweb.com, and syndicate a professionally written press release using one of their higher-priced options (better quality).

    Those press releases can get picked up by journalists around the country, and all it takes is one contributor/journalist for MensHealth, GQ, etc. to get some exposure in the mainstream media.
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    • Originally Posted by mlord10 View Post

      That is a pretty cool idea...

      Honestly, I think you need to try & get traction from the mainstream media...I would head over to prweb.com, and syndicate a professionally written press release using one of their higher-priced options (better quality).

      Those press releases can get picked up by journalists around the country, and all it takes is one contributor/journalist for MensHealth, GQ, etc. to get some exposure in the mainstream media.
      Actually, my SEO company put together a press release as part of its service, and it showed up on a few different wires. Sadly, no interview requests from it yet.

      Here's one site that carried it: http[colon]//www[dot]webwire[dot]com/ViewPressRel[dot]asp?aId=149833
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      • One press release? Not enough. I'd send out at least one a month.

        PR is an ongoing process. You have to keep flogging it.

        More press releases, with guys telling their Bromance stories.

        Funny Fiverr videos, scripted. You should have at least 300 videos in your YouTube channel. (Most people don't do nearly enough.)

        Contests. Give away pairs of tickets to... You decide.

        fLufF
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      • Profile picture of the author brentb
        Originally Posted by Hopeless Bromantic View Post

        Actually, my SEO company put together a press release as part of its service, and it showed up on a few different wires. Sadly, no interview requests from it yet.

        Here's one site that carried it: http[colon]//www[dot]webwire[dot]com/ViewPressRel[dot]asp?aId=149833
        You would do better to actually contact media people yourself or to pay someone to do it. I see everyone do this "press" packages with absolutely 0 results other then it being listed on a bunch of random websites. I do know 1 company that made it on local tv news and 1 company that makes it in the area newspaper regularly, both actually contact people at those companies who decide what stories to run. From there I would guess larger news companies would pay more attention then just a press release floating around online but I know nothing about that.
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  • Profile picture of the author brentb
    Also, don't mean to be harsh but I would completely redo the graphics and layout of your site.
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    • Originally Posted by brentb View Post

      Also, don't mean to be harsh but I would completely redo the graphics and layout of your site.
      I think this is the problem:

      The code is based on a generic dating site

      ...from 1998, by the look of it. For now, just fixing the dead links on the site would be a good idea.

      fLufF
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      • Originally Posted by fluffythewondercat View Post

        I think this is the problem:

        The code is based on a generic dating site

        ...from 1998, by the look of it. For now, just fixing the dead links on the site would be a good idea.

        fLufF
        --
        Originally it was written for PHP v3, I'm pretty sure. At any rate, I personally hacked the code for a couple of months before launch. It's obviously not perfect but I haven't found any dead links.

        Want to be my beta tester?
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    • Originally Posted by brentb View Post

      Also, don't mean to be harsh but I would completely redo the graphics and layout of your site.
      You're not being harsh at all, but to be helpful you'd have to give me some specifics about what to replace them with.

      Feel free to PM me if you have any.
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  • Profile picture of the author HostWind
    I was going to agree with Brentb - the website is awful, with all due respect. Looking at it, there does not appear to be any interesting content. Only a boring front page that is poorly done.
    People want to be part of something big or special - a low quality site will likely attract low quality visitors. Time to step it up a notch!
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  • Profile picture of the author brentb
    Like I said, scrap the layout and graphics. You can use the system if it works for the backend, at least for now, but the front page MUST look awesome, thats for sure!

    Check out eHarmony #1 Trusted Singles Online Dating Site for a good idea for the front page. BAM! Quickly explains what the sites about... looks clean... makes it easy to register without clicking around.

    Check out other dating sites as well, but instead of profile pics of dudes, i would put sports event stuff, video games, bars/drinking stuff, up... its a site for dudes to get friends to go do these things with... guys aren't usually too picking about what their friend looks like, so "hot" guys will not sell this for you... so don't take that part away from dating sites lol...

    I would take their layout and add a top menu for a blog, and maybe tabs for like sports, night life, video games, babes... etc... that would probably be cool and give you rich content for SEO.
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    • Originally Posted by brentb View Post

      Like I said, scrap the layout and graphics. You can use the system if it works for the backend, at least for now, but the front page MUST look awesome, thats for sure!

      Check out [eharmony-dot-com] for a good idea for the front page. BAM! Quickly explains what the sites about... looks clean... makes it easy to register without clicking around.

      Check out other dating sites as well, but instead of profile pics of dudes, i would put sports event stuff, video games, bars/drinking stuff, up... its a site for dudes to get friends to go do these things with... guys aren't usually too picking about what their friend looks like, so "hot" guys will not sell this for you... so don't take that part away from dating sites lol...

      I would take their layout and add a top menu for a blog, and maybe tabs for like sports, night life, video games, babes... etc... that would probably be cool and give you rich content for SEO.
      I like eHarmony's layout, too. Thanks for the tip!
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      "It's pretty simple. You work hard, you believe anything is possible, and you try to make the world better."

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  • Profile picture of the author Lightlysalted
    Focus on offering your customer base something additional if they sign up to your service i.e. entry into a free monthly prize draw for each person who reads your weekly newsletter, that way there remains an incentive for them to keep reading your e-newsletter!
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