I'm in the sports/fitness niche. Basically whenever I need to know something in the niche, I can Google it and find it instantly. Same thing for most niches. Most of what we write is not groundbreaking, earth-shattering, but we write it anyways. How do you add value when that is the case? This is not something that is stopping me, but something that is lingering in my mind. I do feel like I can express ideas better than most people, but I still wonder if what I am doing is really necessary.