This afternoon I'm sitting in the lobby of the best hotel in my town (Roseburg, Oregon) and....in the lobby, as in most hotel lobbies, is a Rack on the wall, that holds a bunch of brochures of various biznesses of interest to "Travelers". MOST of these biznesses are "Attractions"! Biznesses MILES AWAY from this hotel.
So...as I'm watching people come in and register....I notice that NOT ONE looks at the "Rack full of Flyers"!
They give the clerk their info....the clerk gives them a Key to their room and....off they go to their room! NOT EVEN A GLANCE at the expensive, FULL COLOR Flyers in the Rack!
Well! THIS got me thinking! What If....there was a Plastic Display Stand sitting on the desk....in plain view....right in front of their noses that said;
"GUEST DISCOUNT CARD"
...GOOD FOR $1 OFF ANY PURCHASE
...AT LOCAL BUSINESSES!"
....with an Arrow pointing down to a "Business Card Holder"....holding a bunch of Cards!
Now...granted....most of you folks reading this...don't have a clue as to what I'm talking about! Which is OK....it just means there's MORE ROOM for "us folks" who DO....understand!
So....what if there were 20 biznesses on these Cards....offering "$1 OFF ANY purchase"....and...what if each of these biznesses paid YOU $100/mo for participating?
Well....I think THIS is a GREAT IDEA! Why? Because people who stay at hotels....are LOOKING FOR DEALS!
Those expensive, full color RACK Flyers are simply..."Here's what we have! Here's our address! C'mon over!
Yeah...right! NO REASON WHY hotel guests should visit OTHER THAN they are TRULY INTERESTED in what they have>
Now...granted...ONE DOLLAR is not much of an incentive to visit any of the participating businesses...BUT....it sure beats NO incentive!
So....yours truly will be spending the next few days putting together this Program that offers a "FREE...Disount Card" to people who check into local hotels.
So....thanks for reading. I just wanted to show HOW..."people like ME" get "Money-Making Ideas"!
I will bet ya I can find 20 local businesses willing to pay ME...$100 a Month to participate! In fact....I'm gonna try and see if I can get $500 A MONTH (for more rooms)....from some of these biznesses...for my "simple idea"!
Don Alm...."idea guy" AND...DOER!