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Article Marketing Organization

by doclind1
6 replies
May I run this by you?
I put all my new article syndication contacts (where I'm sending my articles) into a spreadsheet line-by-line with their contact info next to it. In another column I put the title of the article and then next to that another column for the next title and so forth.

But I have less than 100 contacts. How do you keep tract of all your activity such as: if they received the article, if they published the article, if they want another, how many article I've sent them??? Do you do this in a spreadsheet? and can you keep tract of 10,000 contacts this way?

BTW I was asked to be a columnist for washingtontimes; they get 1.9 M hits a week and they didn't say anything about duplicate content. I'm not sure if this is good for me yet.
Thank you!
#article #marketing #organization
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by doclind1 View Post

    How do you keep tract of all your activity such as: if they received the article, if they published the article, if they want another, how many article I've sent them??? Do you do this in a spreadsheet?
    I do it in a word-processor document, myself. I find that much easier than a spreadsheet. (But I wouldn't be particularly surprised if most people find a spreadsheet easier).

    Good luck with the Washington Times.
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  • Profile picture of the author travlinguy
    I keep my syndication stuff in a numbered word file. I just make notations for all activity. For example, Contacted XXX.com 3/4/12. Then if they want to play, I make another note with the article they took and the date published along with a note on when to hit them up again. Each entry just gets a new note according what's happening.

    Most entries read like this: NO. Which means that they either weren't interested or they didn't reply after two or three follow-up emails. The ones that go along are worth their weight in gold though.

    It's not a real elegant system but it works.
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  • Profile picture of the author alfid
    I think a spreadsheet is easier just because it divides up everything into columns and rows. However, I have used a .txt or .doc function for this as well.
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  • Profile picture of the author doclind1
    So here's my thought: if I have all these email addresses and contact names in my spreadsheet shouldn't I be able to pull them all out at once and send my next article in an email blast? Instead of one at a time.
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    • Profile picture of the author myob
      When you get beyond a few thousand publisher contacts, it can be cumbersome to manage and track articles without a searchable database.

      At first I did use a spreadsheet, but some years ago I switched over to MS Access. Tracking functions as asked by the OP can be easily integrated, and each article title can be hyperlinked to its .txt or .doc file.

      Syndication partner contacts are also loaded into my autoresponder, separated into niche lists. New articles are submitted to syndication networks by autoresponder, and often also by fax and postal mail through the database.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by doclind1 View Post

      if I have all these email addresses and contact names in my spreadsheet shouldn't I be able to pull them all out at once and send my next article in an email blast? Instead of one at a time.
      Maybe - I don't know. It's not something I'd want to do. Article syndication is a real relationship-building business. For the most part I need to send them individually so that I can make appropriate individual comments address specifically to the relevant ezine publishers/webmasters. I wouldn't want the recipients to imagine that I was "automating" it.

      Whether I'll still be able to adopt this attitude and policy after another year or so is another matter, though, I admit.
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