2 Upsells/OTOs, How many download pages? + where to positions them in the funnel ? - funnel clarity

Hey David, I love doing sales funnels. :-)
Can you clarify a bit more what you're asking here?

For the download pages, you'd need a seperate download page for each combination of products that could potentially be bought. Unless you're using some kind of software that can dynamically insert different links or content into a page depending on different variables.

As far what each download page should include goes, I'd for sure say to put their downloads that they've paid for as close to the top as you can and make it easy for them to find. Then you can add in other offers below that. Being creative and using some good sales copy will go a long way here. It's also always good to imagine you're the customer and put yourself in their position when designing it all out.
Ask yourself "if this was the first time I'd seen this page would I easily be able to know what to do?"

you are on the right track. You will need three download pages.
Download page 1 has the download for main product,
download page 2 has download for main product + upsell1 and
download page 3 had download for main product + upsell1 + upsell2.

Yes -> No -> No -> download page 1
Yes -> No -> Yes -> download page 2
Yes -> Yes -> No -> No -> download page 2
Yes -> Yes -> No -> Yes -> download page 3
Yes -> Yes -> Yes -> download page 3

There was a time when I did everything manually by hand with only paypal that redirects back to the correct pages. But these days with DigiResults you can easily set up your funnel by just dragging and dropping and linking OTOs to main product in a simple diagrammatic form. So that's what I am using these days. DigiResults is free to use.

The upsell pages are essentially your thank you pages, before they get the download. Typically at the top of the upsell page you will have something like 'Thank you for your purchase, you will find the download below but please first take 5 minutes to read this..." You can then have download at the bottom of the page, or the way i prefer to do is link to the download page at the bottom with a link that says something like - 'I understand I will not see this offer again, take me to my download'.

Paypal Payment page -> Separate UPSELL 1 page -> (next step, depending on yes/no)

Paypal Payment page -> Separate UPSELL 1 page -> YES = Download page = 2 products (original +upsell 1 item)

Paypal Payment page -> Separate UPSELL 1 page -> NO = Download page = 1 products

Seems right way the way you have done it..

If you have 2 upsells and 2 downsells + main offer , it is best to have 5 separate download pages, all of them having the main offer + any additional purchases., based on their selection of purchase you can send them to thier unique download page and you should do fine.

i set up mine using profits theme as simple download pages , I had 3 in total , i for main offer , i for upsell and 1 for downsell and 3 separate Aweber lists and rules set up, that way you can track your premium customers and regular customers and act accordingly..

Let me know of you need more explanation ... good luck

your funnel should like like this if someone buys everything

squeeze - oto - paypal - upsell - paypal - upsell paypal - thankyou page

depending which product someone buys you need to send them to a seperate page

if someone doesnt buy anything of course they go to your prospects list

if they buy your oto but nothing else they go to buyers list 1

then if they purchase anything else you need to include the extra products on the download page

the way i do this is i just "clone" my download page a few times and then include either 1, 2 or 3 products on each page corresponding to what product they bought

for example:

if they bought all of your products in your funnel you would send them to a download page with all 3 products on the page

you will find it much easier if you just start off with:

a squeeze page
a free offer
a oto

then once you master this basic sales funnel you then progress and add more products, upsells, downsells

sales funnels are generally built over time as you introduce new products into your business

paul

before i spend an hour putting this altogether for you

have you ever even built a list before?

i really don`t know why your talking about having a oto and 2 upsells if you havent even built a list using a basic model of a squeeze page with a free offer and a oto

as much as some people may tell you that theres no need to use a squeeze page because they make more sales with using just a sales page is complete rubbish

it may work for the rare few but using a squeeze page to build your list is a proven way to build your business

as long as your using good traffic sources and your follow up emails give plenty of value and your building a good relationship with your list your conversions will be way higher than if you just use a sales page

if your not using a squeeze page your leaving oodles of traffic and money on the table

paul

David please don't take this like I am attempting to hijack your thread but it sure appears like some software really could be useful.

MarcusLim mentioned DigiResults I visited their site and read the information on their site I looked and looked and wasn't able to locate one video or at least one screen shot and furthermore I didn't see anything leading me to believe it was a sales funnel software solution. I did see they had a marketplace.

I have been attempting to come to a comfort level in purchasing mytrafficbusiness wouldn't this software be exactly what David is looking for?

Okay David, so you first have a squeeze page, then an OTO.

If I make a sale, I usually stop here or could even go more upsell.

What comes after this is not so much "if you're using Paypal", but
how your script is configured. The script just needs to have the
ability to point the buyers to the 2nd product after the they finished
the transaction. Optionally, some people add downsells in between.

So, Paul above gave you how you could funnel and Marcus told you to
use DigiResults -- you should be able to set these up.

If you're "techy", you might like Premium shopping cart
(the least expensive version is fine) will set this up for you
with flexibility.

This cart comes in handy too if you're going to be using Authorize.net etc.
With them you can start doing even more advanced upsell tricks depending
on your products. I know a lot of people swear by Nanacast, too.

Ok here goes .. i will keep it simple 5 separate pages
The contents on the pages , I will have main offer download / access on all of them to make it easy

So
Page 1 --> Main offer only
Page 2 --> Main offer + UPSELL 1 offer
Page 3 --> Main offer + down sell 1 offer
Page 4 --> Main offer + upsell 2 offer
Page 5 --> Main offer + down sell 2 offer

So some one buying main offer will be sent only Page 1,
similarly

Buy --> Main offer + upsell 1 + upsell 2 --> Page 1 + page 2 + Page 4
Buy --> Main offer + upsell 1 + downsell 2 --> Page 1 + page 2 + Page 5
Buy --> Main offer + downsell 1 + upsell 2 --> Page 1 + page 3 + Page 4
Buy --> Main offer + downsell 1 + downsell 2 --> Page 1 + page 3 + Page 5

This keeps it simple and easy to manage, the other way set up membership site and sutomate level of access, but i have not done that , the above is the way i went as i was trying it first time so it made things simpler. good luck