PLR. It's What's For Dinner.

Now that I've gotten you hungry, you can answer my question:
PLR. On here it sells generally for $7-10 per pack of 10 articles. Roughly. This allows you to use the content, call it your own, turn it into a report, autoresponder series, spin it, rewrite it... or what have you.
What if it had resale rights? What if you could sell it as your own?
In your eyes then, what would it be valued at? As in, a good selling point?
Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com