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What should be the IM strategy for a local air purifiers trading business

by Rajul kaushik
1 replies
Hello Warriors,

One of my friends has approached me to obtain a step by step plan in order to get more enquiries. He is into sales of air cleaning machines (air purifiers). What methods would you suggest amongst these:

Website: SE optimisation
Google Adwords PPC campaign
Press release submission
Articles writing and submission
Video marketing
Email marketing

Any other method?

Pls help. Thanks.
#air #business #local #purifiers #strategy #trading
  • Profile picture of the author Loren Woirhaye
    Any of those methods can and perhaps should be part of
    an online marketing strategy for his business. Without good
    copy and a compelling offer though he will lose money.

    "get more enquiries" is so general it really says nothing. Of
    course he wants more enquiries. Going about getting them
    is easy. Getting them in a cost-effective manner is considerably
    harder.

    Why online? Is online marketing essential to this business?
    It the local market tapped-out?

    Anyway, if your friend has a bad-converting website he can
    do a lot of work to get more traffic but still not see a great increase
    in sales. So the first thing to look at is why he isn't getting
    more business with the traffic he has now.
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