Membership Site Fee's---- What is the average? How much would you pay? What is too much?

14 replies
Hey folks,

Just wondering here. Let's take the Mass Control style sites out of the mix for a minute...meaning like $200+ per month


What is a good average number that you have found that coverts and has a low turnover?


Is $10 something that is easy schmeazy? Like no problem...you would do it a heart beat if you felt the value was there?

How about $27 per month?

$67
$97

Do you have any stats? Would love your input on this


Highest Regards,
Sean

PS. ....I know it depends on what is being offered....so let me know
what you would be expecting for the higher priced numbers.
#average #fee #membership #pay #site
  • Profile picture of the author Kevin AKA Hubcap
    There's too many variables involved to give an accurate number.

    Who is the site targeting?

    Is it for business or pleasure/recreation?

    How long will people stay members?

    What type of industry is it in?

    You need to be more specific to receive answers that are somewhat in the ballpark.

    Kevin
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  • Profile picture of the author Andy Fletcher
    For Easy Backlinker the $20 price point converts like *** but the $10 special price point converts like hotcakes.

    Cheers,

    Andy
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    • Profile picture of the author Sean A McAlister
      Originally Posted by Andy Fletcher View Post

      For Easy Backlinker the $20 price point converts like *** but the $10 special price point converts like hotcakes.

      Cheers,

      Andy

      That's what I am wondering....it seems like anything $20 or under gets the most results. So if you are completely over delivering at that price (like you should be charging $67 or $97) then your turnover would more than likely be lower.....but

      if you are converting at $20 on the front end and under delivering then you obviously have a higher attrition rate.


      I have seen an impact with price points over the past 12 months with standard paid products...and now I am trying to gauge memberships.
      Not being as involved in this area it would be nice to hear from those who have successful membership sites
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  • Profile picture of the author BJ Min
    maybe 20 dollars per month? i have seen a well known mlm guy named jonathonbudd who charges only 20 bucks per month for his continuity program
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  • Profile picture of the author MHerman
    It all depends on the value offered. For some things $19.95 would just be too low and imply low quality. The best answer is to test.
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  • Profile picture of the author tonybhachu
    Hi Sean,
    With SiteFlipSchool I was getting 5% conversions at $17 per month just with WSOs, though it's slowed down a little since the WSOs been running for a few months now.
    Also, I'm launching my membership site on Clickbank soon and have gone with the $27 per month price point with a view to increasing it as the site gets popular (which it will with all the great content I'll be providing).
    One other thing you'll need to watch out for is the dropout rate which is approximately 3 to 4 months for most sites. You'll really need to over deliver and keep providing new and enticing content to hold on to your members for any longer - especially in the IM industry where the constant bombardment of new offers and opportunities never ceases.
    Hope that helps my friend,
    Tony
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  • Profile picture of the author Samuel Lee
    Most WSO's seem to be offering memberships in the $20-30 range, I guess its all dependent on the quality and frequency of content so that may be a good place to start.
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  • Profile picture of the author sanders9632
    I'd have to go with $20 per month.
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  • Profile picture of the author MemberWing
    I sell membership site software and constantly communicate with business owners.
    The perception is that charging "yearly" access fee vs. "monthly" recurring seems to be interesting approach.
    $30/mo or $300/yr?
    How long is your monthly recurring member is going to stay with you?
    Yearly access fee allows member to budget plan way ahead.
    Pay once and forget hassles for the whole year - it seems to be repeating pattern in decision making process.
    Buy "monthly" and cancel your recurring in 1-2 month? This will happen more often than not in this economy.

    Just an option to consider.

    Gleb
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    • Profile picture of the author ideasuniversity
      Originally Posted by MemberWing View Post

      I sell membership site software and constantly communicate with business owners.
      The perception is that charging "yearly" access fee vs. "monthly" recurring seems to be interesting approach.
      $30/mo or $300/yr?
      How long is your monthly recurring member is going to stay with you?
      Yearly access fee allows member to budget plan way ahead.
      Pay once and forget hassles for the whole year - it seems to be repeating pattern in decision making process.
      Buy "monthly" and cancel your recurring in 1-2 month? This will happen more often than not in this economy.

      Just an option to consider.

      Gleb
      This is an eye opener. I am always of the opinion that a yearly billing is better like the domain name fees
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    • Profile picture of the author astrobug
      Originally Posted by gesman View Post

      I sell membership site software and constantly communicate with business owners.
      The perception is that charging "yearly" access fee vs. "monthly" recurring seems to be interesting approach.
      $30/mo or $300/yr?
      How long is your monthly recurring member is going to stay with you?
      Yearly access fee allows member to budget plan way ahead.
      Pay once and forget hassles for the whole year - it seems to be repeating pattern in decision making process.
      Buy "monthly" and cancel your recurring in 1-2 month? This will happen more often than not in this economy.

      Just an option to consider.

      Gleb

      Hello,

      I am preparing to launch an online newspaper membership and am conducting research on membership prices and affiliate fees percentages. Would be grateful for any info and help to launch. It will have a view to raising funds for humanitarian projects.

      I am considering Post Launch Monthly Membership Fee of 49.90 with Prelaunch Special Price at 29 or 29.99.

      This will bring the Post Launch Annual fees to : 598.8 and Prelaunch Annual fees to 348 ( @29 per mth) or 359.88 ( @29.99 per mth).

      Please could you feed back if you think:
      - Monthly 29 or 29.99 is best.
      - Annual 348 or 359 is best.

      Based on recent research, it seems affiliate fees are about 20% on average and can go up to 50%.

      I am considering 20% with incentives up to 33% for collective site sale targets reached during the campaign or 25% with incentives up to 36%

      Collective Site Sales = If the campaign reaches targeted number of memberships, then a bonus is paid to all affiliates with special recognition to high performers.

      Also, wondering if any members have data as to how many memberships can be expected in a single campaign, ... would that be about 25,000 or like 100,000?

      Thanks in advance for any info and help.

      26
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  • Profile picture of the author ElysiaB
    Hello

    There's definitely so many variables involved namely:
    1. What they're getting for their $$
    2. What the PERCEIVED value is (perhaps even more important for conversion than 1.)
    3. How much you stay in contact

    I've found that the level of contact you have with the customer, checking in with them, following up on the service etc greatly increases retention in a subscription service.

    At the end of the day I think if you have a really good quality service that is of REAL value to people customers will come. The demographic will change as the price increases/decreases but that doesn't have to be a bad thing.

    Find your target and go get them
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    • Profile picture of the author Sid Hale
      Hey Sean,

      Originally Posted by Sean A McAlister View Post

      What is a good average number that you have found that coverts and has a low turnover?
      There is no pat answer - not even an "average".
      Any membership that could be written off as a business expense (i.e. marketing related) will bring a higher price than a membership targeted at most niche markets.

      In the niche markets, a personal finance membership would most certainly command a higher fee than a woodworking, craft, or cooking membership.

      Is it an interactive membership (i.e. forum or private blog) - some way for the members to interact with each other? Or is it a periodic content delivery (private blog, email, downloads) membership, providing no contact with other members/the owner?

      I think (maybe without realizing it) you acknowledged that with your initial exclusion:
      Let's take the Mass Control style sites out of the mix for a minute...meaning like $200+ per month
      Instead of targeting a price up front, you should be trying to define the membership benefits.

      Then (especially if the membership is interactive)...
      define your absolute rock-bottom cost to deliver those benefits.

      That's your launch price, available only to early adopters - and it's a locked in price that stays the same as long as those "charter members" retain their membership.

      Once you have had a chance to analyze the conversion rate on your sales (member recruitment) page, raise the monthly fee by x% (based on your known conversion rate).

      Track the conversion rate for this new price separately so that you can compare it to the original. Track member retention separately as well, so that you know the average retention rate at $x/mo. versus the average retention rate at $y/mo.

      Note - this is not necessarily your final price. You can do this as many times as needed to determine what monthly fee results in the highest value per member.
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      Sid Hale
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    • Profile picture of the author Sid Hale
      Kudos Elysia,

      Originally Posted by ElysiaB View Post

      3. How much you stay in contact

      I've found that the level of contact you have with the customer, checking in with them, following up on the service etc greatly increases retention in a subscription service.
      ^^^ THIS ^^^

      Increasing retention should be the overriding concern with any membership site, and if you can reach out (email, SMS notification, etc.) to your member base on a regular basis - even if only to let them know of a new download or interesting post in the members area - you will reinforce their decision to continue paying that monthly fee.
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      Sid Hale
      Coming Soon... Rapid Action Profits (Pro)

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