Impending failure? Advice needed!

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Ok, I am working on a website with my dad entitled LowGlycemicRecipes.net . It's aim is to help people with blood sugar problems, especially Type 2 diabetes. A low glycemic lifestyle also helps people lose weight and even control acne. To continue helping these people, we need to make money to keep it going.

Our product is a module of "more than 150 true low glycemic recipes" that people can access for $14.97 for an entire year. (We tried doing it as a monthly subscription with the $14.97 price but no takers).

The problem now is even at the $14.97 price for an entire year, we have had only one sale (in the one week that the new price has been up). We had 247 unique visitors during that week. No sales! We have accumulated a mail list of 290 people who have signed up to receive free recipes (we send them out with low glycemic info every week). We sent that list a broadcast announcing the new price. One sale resulted from that effort.

I would appreciate any advice. What are we doing wrong? The e-mail caputure page is LowGlycemicRecipes.net and our sales page is on the main site on our Learn page. The one sale from the broadcast directed them to lowglycemicrecipes.net/home/login/good-news-for-you
Health and happiness to y'all.
#main internet marketing discussion forum #advice #failure #impending #needed
  • To me it seems to scattered. I wasn't sure what I was supposed to do...register, login, sign up, ask a question, answer a question? I didn't know if the recipes were tasty, for a diet, for blood sugar or for acne.

    The word free appears 6 times on the site, the fourth highest repeating word. Probably getting lots of visitors looking for free stuff.

    Just my first impressions.

    BTW, you might want to remove the affiliate link from your sig, as it's not allowed here.

    Otherwise, welcome.

    Art
    • [2] replies
    • The other thing that you might consider is actually really giving the recipes away for free to your visitors -- collecting their emails -- and then selling them something else that would help them.

      There are so many "free recipe" sites on the internet that it might be a tough nut to get people to pay for them.
      • [2] replies
    • Thanks Art. I've linked the LGR website to my sig. I hope that's alright. I agree that our squeeze page needs some work. Thanks again for your input.
      • [1] reply
  • Hi Tulsatech,

    In order to maximize the sales from your site, you really need to rethink the whole layout and format. The main page is currently set up to do 2 or 3 different things, but you'll have more success if you concentrate on one thing per page.

    Check out the successful pages at clickbank.com. Have a look through their marketplace, and you'll notice a few trends among the real successful sales pages.

    That should give you a good idea of how to lay the site out to get better conversions.

    I can give you a free video critique to help you get your site converting...drop me a PM if you're interested...

    Hope that helps

    David
    • [ 1 ] Thanks
  • Hi Chris,

    I visited your capture page and to me you have too many colors
    and many different fonts.

    Also, your headline is too general, I know nothing about this
    topic but I would like to know what acne has to do with
    overweight and blood sugar.

    Your headline has to be more specific, think about who you want
    to target (acne or blood sugar)

    Another thing is that you have many options on that page, I
    mean links pointing out to a survey to an audio, login...

    What is the main objective of that page? If it is collecting
    names and emails then, why don't you try to do only that?

    Split/test your actual page with a simple page with headline,
    bullet points and opt in form.

    When I clicked to listen to the Dr. Breecher's audio I got this
    [audio:http://members.lowglycemicrecipes.net/welcome2.mp3] so
    it doesn't work.

    What if you create a simple page with that audio or even better
    a Dr. Breecher's video explaining what you have, and how they
    can benefit from it and then invite to opt in.

    Also, you can give a great piece of advice upfront, something
    that they can use immediately, and even if they don't opt in
    they get something from you, it will create a great first
    impression.

    I see you have a survey, are people taking this survey? If so,
    what are the conclusions you are drawing from it?

    Another thing is that in your Thankyou page you are offering
    nothing, why don't you offer a $1 trial for the first 30 days
    if they act now? You want buyers not freebie seekers.

    Your main page has too many things, if you are trying to sell,
    then just do that, be specific... write a sales letter and send
    them there.

    I think you can start working on these points.

    Thanks,
    ^PV Reymond
    • [ 1 ] Thanks
    • [1] reply
    • I appreciate you pointing this out to me. I'll take a closer look at the template we are using to see what can be changed (or perhaps even use a new template altogether).
      I am unable to post links yet, but if you click on my signature link it will take you to the members area and under the Medical Studies blog you'll find an article entitled "Proof that Low Glycemic Eating Helps Prevent and Control Acne". I know that doesn't really address the headline, but I thought if you were curious it might help.

      I agree. We also have a website that specifically targets people who suffer from Acne (and how to control it with a low glycemic diet).
      True. I think the survey should probably go. I'd like to use it somehow though. Any suggestions?
      Straight and to the point. I like it.
      I'm in the process of creating an A/B split test. Thanks again for the suggestion.
      Strange, it worked for me. I'll test it out with different web browsers.
      Good idea! We have our first YouTube video showcasing one of our free recipes. It's called "Eggs Florentine Scramble" on YouTube.
      Your advice has been VERY helpful. Looks like I've got a lot of work to do.
      • [1] reply
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  • I'm going to toss out an idea. Your product may do better as a physical product instead of a membership site.

    Why not try putting all your recipes on a CD and sell it for $14.97 and then within the CD upsell a recipe of the month club where they receive a new CD each month with new recipes.

    Or possibly a printed product. A printed product can be purchased as a gift for someone that does not have or use a computer.

    Re's
    Rob Whisonant
  • Tulsa...

    I get nothing but "the page cannot be found" at that url.

    Tsnyder
  • Here's the correct url... found it in google

    Web site promotion tools - SEO Doc Mini Version

    Tsnyder
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  • As a type 2 diabetic I applaud your efforts.

    I would take a look at the usability of your site. Maybe get non IM friend to perform a specific task on your site in a specified amount of time and report back to you.

    Maybe take a look at your competition/pricing to.

    Amazon.com: low glycemic recipes: Books

    Much success,
    Tom
  • that page needs some work. It still looks more like your typical squeeze page.
    (Well, uhm, it IS)

    It doesnt create a feeling of "authority"...so a visitor would think
    "Uh! Nice...there is some really good information. The person knows what he's talking about. I sign up, i might get some good information from this".

    instead, the site just quickly wants them so sign-up....and the design is not the greatest either, there is actually some quirks with the forms here on firefox.

    It just looks like a "cheap" (sorry!) site with some few flashy headlines..but i doubt it convinces a visitor.

    I say this since i am doing something similar myself right now (in the health niche)...i built a site which is supposed to give the impression that someone has a REAL interest to give health-related information to the visitor.

    One idea i had:

    Put a name on the site - so people see the site as something like a personal recommendation site of a person. The person(s) review products, the person knows her stuff since she/he is an expert in that field...and/or he knows about the condition, maybe because he/she suffers from it her/himself.

    Whatever she offers comes across as honest advice, because she tested it, it works.

    You get the idea.

    Make the site less "flashy", make it more like a personal story of the man, describing his struggle and how he finally found this which really helped him. Make it more personal. Think hard and do some brainstorming, put yourself into the mind of someone with this condition, looking for help. Coming to your site. One of 100s he might have seen before. CONVINCE him.
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  • Hello. Once again I want to thank all of you who gave my Dad and I such great advice. We have made some changes to our squeeze page and I wanted to share it with you and, once again, get your input. I've taken out Dr. Breecher's picture and narrowed down the focus of the page so that the reader is really given only one choice (to register). We've added more copy to the page (basically combining 2 pages into 1) and eliminated the right hand column.

    Tasty Low-Glycemic, Low-Carb Recipes…

    So, what do you think?
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  • You are making all the TYPICAL new marketer mistakes. There are so
    many things to point out, but you can get most of the remedies by
    watching this seminar.

    77 Ways To Skyrocket Your Website conversion :Copywriting Video Blog

    Good luck!

    -Ray Edwards
  • First off, you've got a personal story there with no sub-headline to it. When the mood of the story changes, subhead it. Make it known by showing benefits.

    I'd put the part where you're describing what the differences are between low glycemic and high glycemic in the margin somewhere. There's a possibility that you could put that person in that state when they are reading. Be careful.

    Just my opinion here, but all you really need to focus on are first, relating to the person by establishing trust. Good job there.

    Next, identify and connect with the problem. Nice work with the bullets.

    Then show them the solution to their problem and the benefits that will help them when they buy it.

    Next, show them how easy it is to order. Mention guarantee.

    Could some of these be your subheadings to?-

    "Keep, or Regain Your Attractive, Trim Figure
    Eat Delicious, Satisfying Meals while maintaining stable Blood Sugar Levels
    Better Control your overall Blood Sugar Levels and your life
    Look Better and Feel Healthier Fast
    Banish Hunger
    Lose Unsightly Fat and Excess pounds
    Eat Delicious, Filling Foods without experiencing Blood Sugar Spikes
    Look and Feel Healthier."


    "Does my story sound like yours?

    Have you recently been diagnosed with Type 2 diabetes?
    Are you pre-diabetic?
    Are you trying to lose excess weight?"


    Some redundant questions there, that mess up the flow of the message. Maybe better left out?

    Hope this makes an improvement!

    Grant
  • If our site review team were cracking in to your front page, these are the first eight things they'd want to get you started on:

    1. Your header is very generic -- we love simple headers, which it is, but there's nothing there visually to "brand" the site as anything but a template, rather than an actual business. Could you have an image of people enjoying a meal, or your typical target audience? You want to help people identify with your product upon arrival.

    2. You were saying that many "free" recipes aren't TRULY low glycemic. You should be emphasizing this in your headline -- it's your USP. Include that, along with the benefits of using these recipes (taking control of your health, adding flavour instead of sugar, making cooking properly easy and convenient, etc.)

    3. Don't give away something you sell. Give away suggested shopping lists, or grocery tips for people with low glycemia. Or give a checklist that helps them analyze their cupboards to get rid of stuff they can't cook with. Or a list of common diet no-no's, or lifestyle tips. Easy low glycemic snacks for on the go? Anything you can think of that isn't a recipe. Also, "FREE!" isn't as compelling as you think -- people still need a good reason to trust you with their information. You need some opt-in copy.

    4. Your salescopy is in a tiny font, and blocky paragraphs, with little in the way of bullet points or subheads or boxes to make information stand out. You need to create the problem, offer your solution, build your credibility, put in testimonials -- all the classic salesletter techniques to lead someone through your sales process. And who are you? Tell your story!

    5. Don't ask for registration unless you've given them a clue to the value they'll get for registering, or what will happen. Is there a forum? Are you mailing them stuff? What's behind that curtain? You kind of tell them what will happen in a vague way later on in your salescopy, but will anyone get that far?

    6. Package the recipes like a proper cookbook, even if it's an eBook or a subscription or a membership thing. Make a "product" to show them so they know what they'll receive, even if it's a service.

    7. No images of food = no appetite stimulation. Why not throw on some cooking demos on video? Would make for a great YouTube channel! They won't put out unless you get them excited about what they can make.

    8. Not seeing any keywords being used in your code/copy. SEO will be your friend. Are you doing anything with PPC?

    That's what we've thought so far...
  • Hi Tulsa Tech:

    Good luck with the site and please don't be frustrated. You never fall,only stumble on the way to success. As a professional writer and public-speaker one of the tips I can offer is to look over your site, blogs, articles, and check for words that are repeated too often and in close proximity.

    For instance if you say "I had a great day with my wife today. I know tomorrow will be a great day with her too." You repeated common words only a few characters apart.

    Another idea is to look for words that create more of a sizzle. For example if you say "Morning traffic was bad", that is stated by 70 million people. Making the contents read "The traffic to the office was ghastly" would change the tone and the feeling.

    Write an article and have three different copies for words and sentence structure. Let people that are impartial check it out. Those that don't benefit one way or the other. Have the same articles read by those that are interested in the product or at least the niche and see what they think. You can always use the Warrior Forum as a sounding board.

    Take a look at the competition (or as close as possible) and find what looks good and no so perfect on their site, blogs, articles, and videos.

    Speaking of videos, don't be afraid to create a few and have a link that can generate traffic to the site. There are over 30 URL's such as You Tube that allow videos to be posted at no charge to the consumer.

    Keep at it and make a million!
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  • hi tulsatech

    i am very interested in the subject, as i'm quite the carb-addict myself.

    but even so, i couldn't read the pages - i got lost as to "the point" of each page, and couldn't stay interested... so i started to skim, looking for headlines that would draw me in... and there weren't any.

    i agree with other poster's suggestions - one page, one purpose. keep it simple for me.

    also, don't give me a headline about me, and then talk about you - move the stuff about who you are to a side box or something, and get my attention by talking about ME. me. me me me. memememememe. then offer me something. one thing. don't make me think. don't give me choices. tell me what to do. big and loud and clear.

    i had to think and look and wonder, to realise that the point of the signup page was to sign me up. i just thought you were being helpful with free advice. i scrolled up and down - then i noticed the signup in the top left - i had discarded that (from the corner of my eye) as a login box and only noticed it was a signup when i forced myself to look hard - which i only did becuase your OP told me it was a signup page and i was thinking Eh? what? where?

    so if you want me to sign up, please tell me in a bold and exciting way that makes me itch to sign up. smack in the middle where i can't miss it.

    there's other stuff too but i reckon other people have already said enough to keep you busy

    rock on mate it's a great subject and people do need your product!!
  • Wow, once again I can't tell you guys how much I appreciate your input and advice. I've been busy on the website and I've made some more changes. Looks like I still have my work cut out for me though.

    We did create a "free report" that (I hope) will entice people to register. As you can tell, I am a true IM newbie. But with perseverance and a willingness to learn, I hope to break through to the top. Thanks again, I'll keep you all updated.

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    Ok, I am working on a website with my dad entitled LowGlycemicRecipes.net . It's aim is to help people with blood sugar problems, especially Type 2 diabetes. A low glycemic lifestyle also helps people lose weight and even control acne. To continue helping these people, we need to make money to keep it going. Our product is a module of "more than 150 true low glycemic recipes" that people can access for $14.97 for an entire year. (We tried doing it as a monthly subscription with the $14.97 price but no takers).