John Locke Knows How It's Done

42 replies
Hi Warriors!

I'm taking Geoff Shaw's Kindling course and he mentioned John Locke (not the guy from Lost) as one of the examples of success we can get motivated by.

Well I went prowling and bought his book "How I Sold 1 Million eBooks in 5 Months" and I highly recommend it to anyone - regardless of what niche you're going after or if it's non fiction or fiction - doesn't matter.

This guy knows all about:

1. Marketing on the cheap.

2. The value of his meager list and how to court them into high conversions.

3. What NOT to do (which is equally as important as what TO do).

What he's describing can be so helpful to newbies who can't figure out why anyone would want to listen to THEM or buy from THEM.

It's also perfect for people who've been at this for a long time and can't see the kind of success they were hoping for.

Has anyone else read it? I'm almost done and wishing I'd had this years ago.

Tiff
#it’s #john #locke
  • Profile picture of the author drmani
    Originally Posted by TiffanyDow View Post

    Has anyone else read it?
    Tiff
    Not only have I read it, I can vouch for the lessons in it working - because
    I then went on to buy and read ALL of the Donovan Creed novels, even tho'
    they aren't my typical favorite genre!



    All success
    Dr.Mani

    P.S. - Soon after reading it, I emailed my list, recommending it as the best
    five bucks they'll ever spend on learning book marketing!
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  • Profile picture of the author rltenney
    I haven't read it but after reading your post, I'm looking forward to obtaining a copy and getting to it. It's referrals like your that help us find the little bits and pieces we need to help motivate us. Thank you for sharing!
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    • Profile picture of the author BillyPilgrim
      Hi Tiff,
      I'm also in Geoff's course (and Paul Coleman's) and I've read Locke's book. It was pretty good. Self serving perhaps but hey, it's marketing. I'm outsourcing fiction and am interested now in the marketing of these books.
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    • Profile picture of the author BillyPilgrim
      Hi Tiff,
      I'm in Geoff's course and liked Locke's book quite a bit. But I LOVED your blog post where you offended.
      I outsource fiction quite successfully but don't call myself a writer. I'm a publisher. I pay writers to expand on my ideas. They love to write and get paid for it. I publish their work for a profit. No rejection slips in my box!

      Buddy
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    • Funny, I thought of John Locke the philosopher of classical Liberalism...:rolleyes: (definitely not a lost guy)

      I googled for a newer Locke look...and I'll have a look Looks like Locke is a fictional author as well...
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    • Profile picture of the author Pasquach
      Shaw's course is life changing. I gave it 5 stars when I reviewed it.

      I am a member of his course and already have 4 books published and working on a 50,000 words sci-fi political thriller as I type this.

      He also covers Amanda Hocking and Konrath among other successful Kindle authors.
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    • Profile picture of the author Pasquach
      Locke is a Warrior and doesn't even know it.

      Shaw's course is life-changing. I gave it a top-rated ranking in my review.

      I am a member and have 4 books published and I am currently in the middle of a 50,000 word sci fi political thriller novel.

      It is great stuff.
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    • Profile picture of the author fedor50
      I'm going to have to check it out after hearing all of these positive reviews about it and stuff
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  • Profile picture of the author cashcow
    I read his book a while back and I think he gives a lot of good advice.

    Certainly any author today would want to take advantage of blogging and social media to build a fan base, I mean you'd be an idiot not to.

    Having said that, his earlier successes were due largely to writing a good book. He even says this himself in a later interview here:

    John Locke Shares His Strategies for Selling a Million Books on Amazon

    I also think that he was lucky enough to "get in early" so his book was able to get more attention (more so than if he started with his first book today).

    I'm not trying to say there aren't valuable lessons to be had in his book. There are. And I'm not trying to say that it's too late to make money publishing books or to sell a million copies like he did. It's not.

    Also, for those of us who never wrote fiction before, its interesting to know that Locke isn't one of those long suffering fiction writers that suffered through decades of rejections from traditional publishers. So, if you are thinking it's too late for you to start writing fiction, it's not. Locke did it and so can you.
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  • Profile picture of the author AmazeMe
    Banned
    Originally Posted by TiffanyDow View Post

    Hi Warriors!

    I'm taking Geoff Shaw's Kindling course and he mentioned John Locke (not the guy from Lost) as one of the examples of success we can get motivated by.

    Well I went prowling and bought his book "How I Sold 1 Million eBooks in 5 Months" and I highly recommend it to anyone - regardless of what niche you're going after or if it's non fiction or fiction - doesn't matter.

    This guy knows all about:

    1. Marketing on the cheap.

    2. The value of his meager list and how to court them into high conversions.

    3. What NOT to do (which is equally as important as what TO do).

    What he's describing can be so helpful to newbies who can't figure out why anyone would want to listen to THEM or buy from THEM.

    It's also perfect for people who've been at this for a long time and can't see the kind of success they were hoping for.

    Has anyone else read it? I'm almost done and wishing I'd had this years ago.

    Tiff
    Hey "Tiff"... why are you flogging this all over the Warrior forum?

    You even did a FREE WSO about this guy.

    Something doesn't smell right here.
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    • Profile picture of the author SteveJohnson
      Originally Posted by AmazeMe View Post

      Hey "Tiff"... why are you flogging this all over the Warrior forum?

      You even did a FREE WSO about this guy.

      Something doesn't smell right here.
      Why? It's fairly obvious that she's pretty impressed with 'this guy' and wants to share what she thinks is a good thing - which is what we do here, and what Tiffany does better than most.

      Didn't know about the FREE WSO, thanks. I went and picked it up. For those of you who want it, it's right here: http://www.warriorforum.com/warrior-...ng-course.html

      Something doesn't smell right here.
      You might want to lower your arms.
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  • Profile picture of the author magiclouie
    I just googled it and the first result was the ebook's amazon product url. (How I Sold 1 Million eBooks in 5 Months! [Kindle Edition])

    I have read few of the reviews and people stated nothing but wonderful words about this ebook.

    First thing that comes in my mind is that, this product must be a "kick butt" one.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by TiffanyDow View Post

    Has anyone else read it?
    Yes indeed ... a few months ago. I've been recommending it here, a few times, to people who ask questions like "How can I market my Kindle books?". I thought it was great.

    I still haven't actually tried writing anything for Kindle yet, but it's certainly encouraged me, when I have time.

    (I think it's come down in price, actually. I've seen comments about it being $4.99, but I paid £1.77 for it, which must have been $2.99, I think?)
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  • Profile picture of the author ankur sharma
    I havnt read it. I am typically not into amazon business model. Do you think it can help me when i dont have any ebook to sell on amazon?
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    • Profile picture of the author TeamTCW
      Originally Posted by ankur sharma View Post

      I havnt read it. I am typically not into amazon business model. Do you think it can help me when i dont have any ebook to sell on amazon?
      Of course it would help, as it is teaching how to sell, whether you sell on Amazon and anywhere else.
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  • Profile picture of the author WebMarketingDiva
    Funny - I clicked on your post because I'm a HUGE Lost fan! LOL.

    Thank you for the recommendation. Selling Kindle books is a strategy that I haven't tried yet but have wanted to. So maybe John Locke's book will give me the kick in the butt I need. thanks!

    Stacey
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    • Profile picture of the author Michael Mayhew
      LOL. Me too

      Originally Posted by WebMarketingDiva View Post

      Funny - I clicked on your post because I'm a HUGE Lost fan! LOL.



      Stacey
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  • Profile picture of the author sdingram
    Thank you Tiffany. I know that you know a LOT about Kindle so if you learnt something from his book, I'm sure I will too.
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  • Profile picture of the author Mike Hill
    I just purchased this at SmashWords using PayPal, then downloaded the Adobe Digital Edition reader. What an amazing reader.. it stores all your PDF and EPUB files.
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  • Profile picture of the author Noobnoclue
    Originally Posted by TiffanyDow View Post

    Hi Warriors!

    I'm taking Geoff Shaw's Kindling course and he mentioned John Locke (not the guy from Lost) as one of the examples of success we can get motivated by.

    Well I went prowling and bought his book "How I Sold 1 Million eBooks in 5 Months" and I highly recommend it to anyone - regardless of what niche you're going after or if it's non fiction or fiction - doesn't matter.

    This guy knows all about:

    1. Marketing on the cheap.

    2. The value of his meager list and how to court them into high conversions.

    3. What NOT to do (which is equally as important as what TO do).

    What he's describing can be so helpful to newbies who can't figure out why anyone would want to listen to THEM or buy from THEM.

    It's also perfect for people who've been at this for a long time and can't see the kind of success they were hoping for.

    Has anyone else read it? I'm almost done and wishing I'd had this years ago.

    Tiff
    Might have to read it myself.
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  • Profile picture of the author Mike Hill
    That's strange, I posted and it didn't show up... I just bought through SmashWords using PayPal and downloaded the Adobe Digital Edition reader. Going to read it now... Thanks for the suggestion Tiffany
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  • Profile picture of the author msu
    Thanks for sharing this Tiff, I bookmarked the Amazon link yesterday and was thinking it looked worth buying. Now I'll definitely grab a copy.
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  • Profile picture of the author Baadier Sydow
    im pretty keen to enter the kindle market too and its been a long term ambition of mine to be an author. I'll pick up a copy too, thanks for the recommendation.
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  • Profile picture of the author sriram rajan
    Thanks for the information, heard fo the book, but did not look it up yet. will do so now thanks to your reeommendations. appreciate your share
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  • Profile picture of the author hbnmrinfo
    I just bought a copy on amazon. The kindle version is only $2.99, so even if I learn just one thing from it, I think it will be well worth it.
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  • Profile picture of the author ekfaysal
    well, i am reading the other pending stuff first. then i will surely gonna read it.
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  • Profile picture of the author ekfaysal
    i am reading other pending stuff first.
    then i think i shoudl read it
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  • Profile picture of the author Norfolk
    I cannot remember which Kindle guide it was, but it was a pretty powerful Kindle WSO here that mentioned John Locke. Yes, the man's a success, but the author of the WSO, himself quite a successful Kindle publisher (though not a fiction writer, I don't think), read his book and concluded this man probably doesn't exactly know how he built his success. I haven't read Locke's book, but heard the most useful advice that Locke gives is this: try to publish several books at once, and Amazon will reward you with higher positions on listings.
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    • Profile picture of the author ImWendy
      Originally Posted by Norfolk View Post

      I cannot remember which Kindle guide it was, but it was a pretty powerful Kindle WSO here that mentioned John Locke. Yes, the man's a success, but the author of the WSO, himself quite a successful Kindle publisher (though not a fiction writer, I don't think), read his book and concluded this man probably doesn't exactly know how he built his success....
      That's exactly what I was thinking. The course you're referring to was the Johnny Andrews course where he says he read J. Locke's book a couple of times and thinks he may either be holding back or doesn't really know what he was talking about (all whilst occasionally slurping on his coffee mug, lol :p).

      Either way, the guy did something that a whole lot of us would like to do so, it couldn't hurt to look into it.
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    • Profile picture of the author cashcow
      Originally Posted by Norfolk View Post

      I cannot remember which Kindle guide it was, but it was a pretty powerful Kindle WSO here that mentioned John Locke. Yes, the man's a success, but the author of the WSO, himself quite a successful Kindle publisher (though not a fiction writer, I don't think), read his book and concluded this man probably doesn't exactly know how he built his success. I haven't read Locke's book, but heard the most useful advice that Locke gives is this: try to publish several books at once, and Amazon will reward you with higher positions on listings.
      Yeah, even Locke admits this in retrospect - later on after he releases more books and has more data to figure out what works etc... It's in the interview link I posted above ... here it is again:

      John Locke Shares His Strategies for Selling a Million Books on Amazon

      Its still a good book with a lot of tips you can implement though.
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      • Profile picture of the author drmani
        If you're planning to WRITE fiction for the Kindle, then more
        than this book of John Locke's, you might want to study some
        of his Donovan Creed novels.

        It's 'target marketing' in practice. The characters and story
        are scripted FOR A SPECIFIC READING AUDIENCE.

        Another author you might want to study/model in this regard is
        Indian writer Chetan Bhagat, another MBA who uses marketing
        strategy and technique intelligently to sell millions of his
        books. The first one, based in a call center, was a runaway
        bestseller because it spoke directly to the millions of
        Indians who worked in call centers around that time.

        There are marketing lessons for the modern era of digital
        selling to be learned from these 'successful' writers - and
        anyone selling online would be losing to NOT study their
        models.

        No, they aren't "great" fiction writers or novelists, imho.

        Yes, they are extremely successful writers, selling millions
        of their books.

        The key is that, as a reader, you'll either LOVE their work
        and buy ALL their books - or HATE it and stop.

        I glanced through the preview of his other series of fiction
        writing, didn't like it at all, and haven't bought a single
        title - which is how he probably intended it to work. A new
        series for a new audience with different taste!

        "How I Sold 1 Million eBooks in 5 Months" explains the method
        behind Locke's marketing approach, and breaks down his thought
        process. Taken together with his novels, it provides rare
        insight for any fiction author planning a Kindle career!

        (If you're looking to start reading Creed novels, I'd go with
        John's recommendation of "Saving Rachel" )

        All success
        Dr.Mani
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  • Profile picture of the author Michael Oksa
    Thanks for the suggestion, Tiff.

    I just got done with "The Laptop Millionaire" and would like to recommend it as well. It may not be an advanced book, but there were a few nuggets that made it a worthwhile read.

    All the best,
    Michael
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  • Profile picture of the author Dean Shainin
    I'm with you Tiff,

    You want to model and emulate what the successful Kindle marketers and the top Kindle publishers do to rake in Millions with their e-books like John Locke who sold 1 Million e-books in 5 months primarily with having several related e-book series launched along with good writing helped as I've noticed this as well with my books. It's just like piggy backing.

    It's a good idea to link back to your first book within each book, etc. and get your books reviewed on top review sites to build ranking.

    There's more to it than that but I'm sure most people get the idea by now...

    As soon as I started following aspects of the best selling authors and marketing systems, I started to see an instant increase in sales within only a few days!

    Cheers,
    Dean
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  • Profile picture of the author Rose Anderson
    I read the book about a month ago and found it very informative. I think it's a good read for anyone publishing on Kindle.

    Rose
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    • Profile picture of the author TiffanyLambert
      Originally Posted by AmazeMe View Post

      Hey "Tiff"... why are you flogging this all over the Warrior forum?

      You even did a FREE WSO about this guy.

      Something doesn't smell right here.
      Oh please. This post is about John Locke and HIS book. I merely mentioned who I found out about him from - and there's not a link here that links to my free WSO (oh the horror of a FREE non opt in WSO anyway).

      Quit being a conspiracy theorist and get back to work and learn to appreciate it when someone points you in the direction of something beneficial.

      Originally Posted by ankur sharma View Post

      I havnt read it. I am typically not into amazon business model. Do you think it can help me when i dont have any ebook to sell on amazon?
      Yes actually I think it's perfect for non book authors. It's good marketing insight, period!
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  • Profile picture of the author Mike Hill
    Hey Tiffany,

    I bought the book earlier today and I must say it's been quite a good read so far. The stuff on page 65 is absolutely brilliant and made me laugh out loud. Seriously! And another funny thing is when I read one poor souls review on Amazon who gave it a one star rating said he couldn't see the value in this and was expecting step-by-step...

    He obviously missed the boat on this one because there is so much GOLD in this book if there were any more it would weigh 100 pounds or more.
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  • Profile picture of the author Marhelper
    I saw John Locke and had to open the thread. Man, I miss LOST.
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  • Profile picture of the author TiffanyLambert
    I agree Mike! It's a good read. Very insightful. I think the complainers are the traditional publishing fans who loathe self publishing to be honest.
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  • Profile picture of the author KatieWilliams
    Thanks for the tip, Tiffany.

    I've heard Locke's name several times recently and downloaded the book you mentioned last night.
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    Katie

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  • Profile picture of the author KDarden
    Thanks for the tips everyone! Tiffany, I really appreciate you starting this thread, and I especially like Dr. Mani's suggestion of picking up one or two of Locke's books, too. It's like seeing the evidence and adds a new dimension.

    I also appreciate the link to the article. It was interesting that he said he was writing full time when the first two became wildly popular but that the latest ones aren't doing as well. Based on what he said, I'm assuming he's no longer writing full time, so I think that must also have something to do with the latest books. Perhaps they are simply not as good.

    I noticed for myself that after 2 or 3 of the Ludlum, Clancy and Grisham books, that I simply lost interest, they were too much the same. I still fall for the Sue Grafton novels, though. Maybe I just identify more with sassy women characters than spies, lawyers or military men LOL.
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