Question About Article Traffic

by Nuggets 8 replies
I notice that in article marketing you submit articles (to ezinearticles lets say), well ok, you get some traffic there, and the CTR is good, (on mine its 35%).

But I don't think these people are actually buyers. I think its just a bunch of other internet marketers looking and random people's articles and clicking on the link just to see where it leads with no intention to buy it.

Because I have made 900 clickthroughs on all my combined articles and 0 sales. With 35% CTR. The product is great, I would buy it myself (IF I FREAKIN MADE A SALE SO I HAD MONEY TO BUY IT)

Why would any normal person go to EzineArticles to look for something they want to buy anyway? I didn't even know it existed before I came here, and I doubt any other consumer knows about it or would even go there because most of the articles are biased toward making a sale. I'm not surprised that I failed really, just disappointed.
#main internet marketing discussion forum #article #question #traffic
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  • Profile picture of the author Aegon
    I have the same problem so far. I need this answered too...
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  • Profile picture of the author Eswar
    Hi Nuggets, Its really the worst case not getting a single sale even after 900 clicks to your landing page. ok, lets discuss the factors that have the influence on conversion rate.

    1) Your niche and product,

    2) The landing page content;

    3) The flow of your article,

    4) The call of action phrase in your resource box,

    5) The connection between your article content and the landing page content.

    Ofcourse as you say, people may not be knowing the existance of ezine articles. But your articles on ezine articles can rank high on search engines to become visible to land on your article page.

    Article marketing works really very nicely. But you should consider the above said factors. Split testing of your landing pages can be really very helpful to reach the desired conversion rate.

    Eswar
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  • Profile picture of the author Dean Shainin
    Originally Posted by Nuggets View Post

    I notice that in article marketing you submit articles (to ezinearticles lets say), well ok, you get some traffic there, and the CTR is good, (on mine its 35%).

    But I don't think these people are actually buyers. I think its just a bunch of other internet marketers looking and random people's articles and clicking on the link just to see where it leads with no intention to buy it.

    Because I have made 900 clickthroughs on all my combined articles and 0 sales. With 35% CTR. The product is great, I would buy it myself (IF I FREAKIN MADE A SALE SO I HAD MONEY TO BUY IT)

    Why would any normal person go to EzineArticles to look for something they want to buy anyway? I didn't even know it existed before I came here, and I doubt any other consumer knows about it or would even go there because most of the articles are biased toward making a sale. I'm not surprised that I failed really, just disappointed.
    Something is off...

    First 2 questions before I go into details.

    Are CT's going to a direct sales page or squeeze page?

    Are your articles all for the same product and or niche?

    If they are going to a direct sales page I'm wondering what that sales page looks like and how it reads...

    Most people land on your article from doing a search with Google such as 'how to get rid of belly fat' and looking for ways to help or get rid of something. They know nothing about EzineArticles.

    Example article when searching for info on 'how to get rid of stomach fat' brings up this article with 27,000+ views which is very similar to the actual keyword being searched...
    http://ezinearticles.com/?How-to-Get...-Fat&id=246770

    Dean
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  • Profile picture of the author KenJ
    The other aspect to consider is the profitability of the niche. Are people actually spending money in your product area?

    I have cornered a useless niche that no one ever spends money in but I did not think of this until I got 2000 - 3000 unique visitors per month. I will spend no more time there and move on
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    • Profile picture of the author mdunn123
      First off....

      You're not targetting people that go to ezinearticles, type in a keyword or tag, and then read your article. The goal with articles are to get them to rank well in the search engines for a specific term. You have to look at the people behind that keyword and figure if they are buyers or not, then properly funnel them into your article, blog or sales page etc.

      If you're not making sales through a good deal of traffic, it's because you choose the wrong niche, keyword, sales copy etc...

      Mike
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      • Profile picture of the author napoleonfirst
        Man, you need to get a product that has a hungry market. Get clickbank product with the higest gravity for example.
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        • Profile picture of the author sideserver
          I think it depends on a lot of factors. On your particular niche, on the layout of your website, the title and nature of your article (does it attract buying traffic or browsing traffic?) etc.

          Maybe if you could give us the URL of your website it would make things easier for us to judge.
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