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How to get conversions from flyers?

by It Should Be Easy
5 replies
I am doing some offline experimenting with flyers, eg trying to get people to take a flyer in their hand, pick up their smartphone and go to a website.

Does anyone have any experience regarding this? Any case studies where people have been successful?
#conversions #flyers
  • Profile picture of the author louie6925
    Try the offline forum, there's a few people experienced with flyer marketing there!
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    Feel free to chat if you live in the UK I may have something for you!
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    • Profile picture of the author goindeep
      The right product for the right crowd.

      I recently ran a campaign were I got like 20% conversion with mailbox drops.

      The key is in testing before you invest a lot of time and money.
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  • Profile picture of the author GMF1
    Originally Posted by It Should Be Easy View Post

    I am doing some offline experimenting with flyers, eg trying to get people to take a flyer in their hand, pick up their smartphone and go to a website.

    Does anyone have any experience regarding this? Any case studies where people have been successful?

    There will be a QR code on this thing, right?
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  • Profile picture of the author FamousAthlete
    Try putting them around a local college campus
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  • Profile picture of the author RedShifted
    Flyers work great if you know anything about copywriting.

    I wasted 2 days just writing one headline but fortunately it paid off in the form of leads. I suggest you go rat**** crazy when writing your headline. Pack it with benefits and curiousity. You want a headline that the second a person lays eyes on it they can't stop reading.

    You want a strong offer and call to action as well as social proof.

    Do not screw around with any of these as you will kill your conversions imo. Its really not hard to make a great postcard, it just takes some time.

    -Red
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