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How many visitors to get a sale?

by keyon
3 replies
I realize I'm talking in very broad terms here, but from my experience managing numerous sites over the years, the only money I've ever made came from sites that get more than 30k visitors/month. The reason I bring this up is that I see a lot of people working feverishly on sites that only bring them a couple thousand visits. I'm just not seeing how anyone can call that traffic. It doesn't seem like it's worth the trouble, is it?
#sale #visitors
  • Profile picture of the author MaxPowers
    "worth the trouble" is a matter of context.

    I use a generic base of 1% conversion into sales. I have seen as high as 30% on a regular basis, but this is using particular methods of marketing to what I could only call "a good crowd". 5, 10, and 15 percent are common conversion rates, so the 1% is always a lowball I use to justify launching.

    A couple thousand visits and 1% conversion could yield 10-50 sales of a $1k product, making for a really good week.

    10-50 sales of hot dogs in a week at my local dog-hut would put them out of business.
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  • Profile picture of the author tryme1
    Ok, I'll bite.

    Taking an extreme example: if you are selling re-conditioned World World II Sherman Tanks, for example, then you are unlikely to get 30k uniques per month but I'm fairly certain that only a "couple thousand visits" per month would be more than worth the effort.

    My point is this: traffic numbers are far from the whole story. There's plenty of very, very niche things that would never bring in 30k uniques per month but where low traffic volumes can more than sustain a profitable business.
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  • Profile picture of the author jbsmith
    You should not be thinking about traffic in the beginning, you should be looking at conversion rates and profit.

    How many visitors turn into customers and what is your profit (top line versus costs, commmissions, etc...)

    If your profit margin is good enough (after pulling out al costs including a cost factored for your time), then you can expand your program (knowing what your cost threshold acutally is).

    If your conversions are not good enough, then you need to work on better conversions before you jump in to expanding traffic.

    You also want to factor in back-end conversions...you may break even on your initial customer acquisition, but skyrocket profits through back-end.


    Jeff
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