PR exec tells all about manipulating the media -- and spreading lies online
Interesting read in Sunday's NY Post - if you have the time to take it all in
PR exec tells all about manipulating the media -- and spreading lies online - NYPOST.com
PR exec tells all about manipulating the media -- and spreading lies online - NYPOST.com
| One example of this pressure is the policy of the blog Business Insider, which, he says, requires writers to generate "three times the number of pageviews required to pay for their own salary and benefits, as well as a share of the overhead, sales, hosting and [CEO Henry] Blodget's cut. In other words, an employee making $60,000 a year needs to produce 1.8 million pageviews a month, every month, or they're out. This is no easy task." |
| Getting it right is expensive; getting it first is cheap." |