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Marketing Advice Needed - Not For Profit Organisation

by katemarch
6 replies
We are a non-for-profit organisation called Day of Women. We offer retreat programmes for women on the road to recovery from depression, divorce, addiction, stress burn out, serious health conditions, abuse and other "dark nights of the soul".

To encourage opt ins, we offer a Free Recovery Guide including 21 proven tips on confidence, well-being, empowerment and inspiration.

We have a writing team and are able to create a large amount of fresh content for our blog but have some questions:

If we provide so much useful information on our blog (which we are doing), are we discouraging visitors from opting in to claim their Free Recovery Guide. How can we get around this if we are?

How frequently is optimum to post, or doesn't it matter?

Is it a sensible strategy to add articles and then when we have "too" many remove them and reschedule them (we don't have that many subscribers so far).

Thanks.
#advice #blog #marketing #needed #organisation #posting #profit #wordpress
  • Profile picture of the author joefizz
    Hi Kate,

    Good luck with your work, it is very valuable indeed.

    With regards to you questions...so many things going throughout my head!

    1. Content is a very good thing...so get writing! I would be tempted to divide your writers into bloggers and perhaps ebook/report writers. That way...you could add new content every day as a blog post. You should use the reports/ebooks as free gifts in exchange for email addresses in the sidebar. In addition, you could categorise those blog posts into the relevant area such as depression, divorce, abuse etc. so that readers can immediately search for the relevant topic.

    2. See above...more the merrier...

    3. I would schedule all the articles into 'article sites' (like ezine, squidoo and the like). That way you get a backink (important for SEO purposes) and also for direct traffic. You could also use those articles for ebooks too as the content would be very valuable indeed.

    Hope the above helps?

    Llwyddiant!

    Joe
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  • Profile picture of the author Rose Anderson
    You might want to offer the guide in video, too. As hard as it is for me to believe, there are people who prefer video as opposed to reading. This way you'll cover both types.

    Rose
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  • Profile picture of the author Tacincala
    It is really good work for the society I would say!

    For posting, the more articles you would post the more visitors you wold get to your blogs.
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  • Profile picture of the author repstein
    It's pricey, but you might try a new wordpress plugin called leadbrite. Leadbrite lets you easily set up videos with opt-in boxes, which can probably increase opt-ins quite a bit. Set up a video so that you have to opt-in before watching somebody talk about recovery tips, and also get access to the full written guide.
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  • Profile picture of the author AdrienneR
    I'd recommend looking at 5 sites you really like that will be a bit similar in content to yours and trying to integrate the elements you like most about them. I'm not saying you should copy their layout, writing style, or features, but if you notice that all of the sites you pick out are very simplistic with dark color schemes and very image heavy homepages, you should aim to incorporate those elements.
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  • Profile picture of the author Rose Anderson
    Do you have a button on your site where people can make instant donations?
    (That's not your question, but it's a good idea.)

    Rose
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