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Traffic Through Press Releases

by zannix
8 replies
In your experience, if I submit my press release about a launch of a new Facebook application to around 25 of the most popular (free) press release sites, how many people will actually see (and read) it?

Let's exclude the possibility that it will go viral BUT assume that the press release is written in a way that intices people to check out the website, is it reasonable to expect 100visitors/day to your website from all the press releases combined? Meaning 4 click throughs/day from each in average?

I'm just looking for a way to spread a word about my FB app. Any other suggestions are welcome!
#press #releases #traffic
  • Profile picture of the author Dan Allard
    I'm interested in knowing what results you'd get as well. I haven't done much with press releases and the ones I have done have been hit or miss.

    About marketing your fb app, you may want to try contacting bloggers who write about Facebook applications. Or what is the app for? Say it's internet marketing related for example, you could contact internet marketing blog owners and either have them write a post about your app (if it's helpful to their readers) or write a guest blog post.

    In other words, who would you want to pick up your story? Instead of hoping they find your press release just go to them directly.
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  • Profile picture of the author Elsoft
    Hi Zannix,
    It really depends on the quality of the press release and the sites it is submitted to.Not all free PR sites will be helpful in providing a great coverage for your product.You can consider some of those paid sites (nominal fee).Do make sure you make a study of the PR of the website and estimated traffic before paying.
    About the numbers it is difficult to say.Please note that press releases take a bit of time before churning in the traffic to you.

    PM me for any further help.I will be happy to help you as I myself am a PR Service Provider.

    Hope it helps.
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    • Profile picture of the author Bill Hugall
      Originally Posted by Elsoft View Post

      Hi Zannix,
      It really depends on the quality of the press release and the sites it is submitted to.Not all free PR sites will be helpful in providing a great coverage for your product.You can consider some of those paid sites (nominal fee).Do make sure you make a study of the PR of the website and estimated traffic before paying.
      About the numbers it is difficult to say.Please note that press releases take a bit of time before churning in the traffic to you.

      PM me for any further help.I will be happy to help you as I myself am a PR Service Provider.

      Hope it helps.
      I am in total agreement. This sites that you get submitted to and the quality of the PR will decide what your results will be. I have personally found payed services to be far more beneficial. Most of the time traffic comes in a little later from PR. More of a long term tool for me.
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  • Profile picture of the author Wade32
    My suggestion would be to find a popular blogger & give them the plugin to use and review through a blog post.
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  • Profile picture of the author Nathan2525
    Originally Posted by zannix View Post

    In your experience, if I submit my press release about a launch of a new Facebook application to around 25 of the most popular (free) press release sites, how many people will actually see (and read) it?

    I'm just looking for a way to spread a word about my FB app. Any other suggestions are welcome!
    Hi zannix,

    Too many variables there mate.

    Depends on:
    - You title used
    - The PR copy and call to actions
    - What PR company you use
    - How many PR companies you use

    I would stick with the paid service PRweb. It's great and will
    get you a much better reach and quality of prospect.

    Hope this helps
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  • Profile picture of the author royljestr
    Yeah it's really hard to say. A lot of the PR sites are really only good for a backlink and not traffic.

    You could also manually submit your PR to REAL newspapers, and if it is newsworthy it will often go to print and you WILL get traffic that way.
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  • Profile picture of the author orpaz191
    The only PR sites that will actually accept your article are the once that are hard to get into.
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    The only way to succeed is to make others successful.

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  • Profile picture of the author NicoleBeckett
    Originally Posted by zannix View Post

    In your experience, if I submit my press release about a launch of a new Facebook application to around 25 of the most popular (free) press release sites, how many people will actually see (and read) it?
    It depends on 2 things:

    1. How your press release is written -- Is it written up to news industry standards? Is it the right length? Does it have a legitimate news "hook", or is it sales copy that's simply dressed up to look like a press release?

    2. Where you submit it -- Every PR website has its own distribution list. Before you bother with any of them, look at where your release is going to get distributed. Lots of PR sites (and not just the free ones) will try to look good by saying they submit to thousands of different news outlets. However, they're not news outlets that are worth anything (or that anyone's ever heard of!)

    Personally, I use PRLog's free option for my own press releases, and I get great results from it.
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