And that was in spite of getting yanked around by paypal right in the middle of the launch...
No paid traffic. No SEO. No ad/email swaps. No affiliates promoting it. Just viral facebook marketing.
Greetings all. Just wanted to share a little of my success here on the forum.
I know if I can pull of a launch like this (my first, more on that below), then you can do it to. IM is "scary" and you put yourself at risk whenever you put your name on something and start selling. Thoughts like "what if it flops" and "what if I've spent all this time/money and it doesn't sell?" are common. Here's an alternative thought: "I've already spent all this time and money, I owe it to myself and this project to put it out there and see what happens. If it 'flops' I'll learn from my mistakes and improve it." Smart money is fast money. Sitting around waiting for "something else" before I start selling "this" isn't making any money - I know, I've done it!
So I encourage you to keep plowing ahead - if you're determined and you keep making progress YOU WILL SUCCEED!! Don't listen to all the doubts and the negativity - Wouldn't you rather fail doing something - anything - than to fail doing absolutely nothing at all? So c'mon - keep plowing ahead, don't give up!
Get that project out you've quit working on - the one that was your original idea - the one that you were all excited about when you started getting into IM in the beginning. Get that thing out, dust it off, and finish it. Kick it out the door if that's the only way you can get it into the sunlight - but whatever you do, don't let it keep sitting the closet of your mind doing nothing!
OK, ok, stepping down off the soap box. I'm passionate about marketing and being successful and can't help but get carried away sometimes. :-D
So back to my recent success:
I developed a facebook marketing platform (not available to the public) and wanted to build some real-life case studies of how successful using the system would be.
For my first case study I developed a membership site that costs $20/mo. For the launch I was also selling a lifetime membership for a one-time payment of $297.
I sent out the launch announcement to friends around 10pm on May 6 and after a couple hours went to bed.
When I woke up the next morning I had already banked $2k. I thought "OK, I'll probably top $5k today". I ran a webinar that night (announced at the last minute) and by the webinar end I had banked $9k.
On the 14th Paypal decided I was having too much fun and locked up my account - ever had that happen to you? *right in the launch*? Geeze what is up with that company?
The cart I was using was custom-coded, so I had to scramble around and get google checkout integrated. On the 17th I was back up and taking orders again. By the 28th I had banked $25k and closed the lifetime membership.
So at the two week mark I had 201 subscribers at $20/mo (for $4k/mo residual income) and had already made $25k (some of which I had to fight with paypal to get - lucky for me I was transferring the money out of paypal every day so not much got locked up by them).
Two important things were happening with every opt-in on the site:
1. I could post directly on their facebook wall. But didn't do it except about once a week, maybe twice a week (reverse of what you'd think is successful, right?).
2. I got their best email address (from facebook) and they were automatically added to my autoresponder in the background. I also didn't email them except when I was also posting on their wall.
The key there is I wanted to get all the permissions to talk to them, but really wanted to avoid abusing that permission. A lot of facebook plugins you see today immediately post on someone's wall as part of the opt-in - I wanted to avoid that. The tool I wrote can immediately post if I want it to, but I just don't use it that way. I also didn't want to immediately start spamming their email.
Around day 60 I decided to open lifetime memberships again, but only during a special 2-hr webinar. At this point the monthly members were well over 300 and I didn't mind shedding some of monthly income for a quick one-time cash hit. In two hours I sold $6.5k in lifetime accounts (the price was now $347). I wanted to buy a decked-out Lenovo w530 laptop (pricetag: $3,800) and give some cash to my wife to make her happy - it all worked out nice!
So now at day 70 I'm sitting at 450+ accounts which puts me over 6-figures for the year. And since it's growing at a modest rate every single day, each month actually pulls in more than the month before.
I've been studying IM for 7 or so years, this is the first launch I've ever done. I'm a programmer by trade and wanted to focus on delivering services, so I've held back looking for a good service to jump into and then wanted to make sure I had a solid case-study to analyze the success of my tool. I'll be doing a couple more projects based on my facebook platform before I'm ready to take it mainstream.
Here's a chart of the daily account growth. You'll notice that there are two downward dips, both start around the 5th of the month - this is people coming up on their monthly and they decided they don't want to renew or starting around the 6th/7th, that's a number of accounts in the initial signup who's auto-pay fails. I think that's pretty normal to see this type of dip - and it certainly isn't hurting the growth.
(ctrl-shift-click to open full-sized in separate window)
Keep in mind, that's all without paying a dime for traffic, the membership site isn't SEOed, I didn't do an ad/email swap, and there are no affiliates promoting it for me. This is all traffic that's coming virally right off of facebook.
Oh - and I'll start another discussion in the near future on what viral really is. These "post on your wall one time for the opt in" plugins you see running around aren't viral at all and you usually keep having to buy more ads/traffic to send to it to feed it.
A true virus spreads all on it's own through contact - and the host continues to infect people around them over and over every time they are in contact. That's a far cry from the "one time post on your wall" so-called viral tools you commonly see.
Anyway - I look forward to your feedback and comments!