Should I Enter This Niche?

by Murphysmurfy 9 replies
Hello Warriors!

I have recently looked into a niche for an authority website and it is giving me mixed messages.

Here are the stats:
6 Low-medium competition keywords:17-30k global/month
40 low competition keywords: 100-2k global/month

The stats are pretty nice, and i know that there are a lot of affiliate products that can support the niche from amazon, but my main issue are the products from clickbank.

For this niche there are 6 clickbank products, but all of them have 0 gravity.

Does this mean that products in this niche don't sell?
What would you do?


Kyle Murphy
#main internet marketing discussion forum #enter #niche
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  • Profile picture of the author Mark Alan
    Not sure I’d go as low as a 0 gravity site, but in the past I tried some lower gravity ones and did well with them because not as many people were promoting them.
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  • Profile picture of the author FrankMiller
    That sounds tricky. I think id go with something with a bit more traffic.
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  • Profile picture of the author solae
    You probably want to ask yourself why the gravity is 0. If the niche is more suited towards physical products, then it might explain why Clickbank has a low gravity. However, if it is more digital products, I will suggest you do some more research.
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    • Profile picture of the author Murphysmurfy
      Originally Posted by solae View Post

      You probably want to ask yourself why the gravity is 0. If the niche is more suited towards physical products, then it might explain why Clickbank has a low gravity. However, if it is more digital products, I will suggest you do some more research.
      I think you are correct, the niche is certainly more mental and physical enduring. Also after looking at each of the products closely, I've noticed that 5/6 of them have poorly designed and written pages.

      Thanks,
      Kyle Murphy
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      • Profile picture of the author cashp0wer
        I think a niche with a little more traffic would serve you much better. I'd hate to see you go through all the work it takes and then get no sales at all.
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  • Profile picture of the author Rod Cortez
    Originally Posted by Murphysmurfy View Post

    Hello Warriors!

    I have recently looked into a niche for an authority website and it is giving me mixed messages.

    Here are the stats:
    6 Low-medium competition keywords:17-30k global/month
    40 low competition keywords: 100-2k global/month

    The stats are pretty nice, and i know that there are a lot of affiliate products that can support the niche from amazon, but my main issue are the products from clickbank.

    For this niche there are 6 clickbank products, but all of them have 0 gravity.

    Does this mean that products in this niche don't sell?
    What would you do?


    Kyle Murphy
    You left out the most important stats, which you can obtain by doing a bit more research. With few exceptions, the two things that will show you that a niche is profitable are:

    a. The competition
    b. Advertising dollars.

    If you have those two things, then the research should be focused on how to monetize and how to get eyeballs to your offer / website / whatever.

    * How much competition is there?
    * Who are the top 2 or 3 competitors in this market?
    * How are those top competitors reaching their customers?
    * What products / services / advertising / etc. do THEY sell?
    * Most niches have thousands of keywords, how did you only arrive at your figures? Did you use software? If so, which one?
    * Clickbank is only one marketplace and one potential distribution channel out of thousands, I wouldn't lend too much weight on it.

    RoD
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  • Profile picture of the author IM Support
    Banned
    Are you going after buyer keywords? That's most important and then we can evaluate the competition
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  • Profile picture of the author Devin X
    Banned
    You already asked this question in another thread today! The answer is no.
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  • Profile picture of the author Oliver Orbitz
    Hey, Kyle.

    First, I would like to say great choice for choosing an authority website. I personally believe that this is the best way to go. If you are building an authority website, you don't really need to worry a whole lot about the competition of various keywords. You should just create a list of keywords that you can pump out some high-quality content on, and start creating and adding that content to your website.

    If there are plenty of products that you can sell as an affiliate, that is great! If not, that is fine too. I would begin to think about a product that you can create and sell through your website that solves a serious problem in your niche, or even a small problem if it will help a lot of people. I believe clickbank gravity is calculated weekly, so maybe the products you are looking at have just not been selling recently, or they could be seasonal. I don't use clickbank products a lot so i'm not totally sure about how the gravity is calculated.

    However, I would definitely not let anything like that slow you down. If you feel like you can stick with the topic of your authority website for a long time, I would just go with it. You can use contextual advertising such as Google Adsense for just about any topic if you need to. Being able to sell products through the amazon affiliate program is a plug, and in most niches, there will be at least a few products you can sell. Like I said though, do some quick research and see what the problems in that niche are, and if you can potentially put a product out there to solve these problems.

    Back to the main question, even if none of the clickbank products are selling I would not let that stop you from going forward. Also, there are so many variables that it is very hard to determine why the clickbank products might not be selling. If you see there are multiple products in clickbank for that niche, that right there could be an indicator that there is quite a bit of commercial intent in that niche. Maybe the clickbank products available just suck, or are not being actively promoted any longer.Either way, good luck, Kyle.

    Oliver
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