Just Click 'Like' To See This Video - What Do You Think of This Tactic?

by pdrs
33 replies
I just got an email telling me about a new video that a marketer I respect had done about how to find long-tail keywords using tools that I already own. Seemed cool enough and I had some time to kill so I thought I would check it out. Dropped over to his blog, read through the preamble and then went to watch the video and...

"Just go ahead and click that like button if you want to watch the video"

Now don't get me wrong, I know he's trying to build a presence and it is 'free' content but here's the thing:

I don't like mixing my personal life and my IM life. 99% of my friends list is professional contacts (musicians, professors etc...) and family/friends and they certainly aren't interested in having some video about finding "long-tail keyword research" show up in their news feed from me.

Hell, some of my relatives might think it was some new way to find "tail" online

Of course there is also the fact that how would I know if I like it or not until I watch but that's obviously not the point here.

Not trying to say it's right or wrong one way or the other but I don't know if it's a strategy I would feel comfortable using (but time will tell hahaha).

So until next time here is one of my super secret tricks... click 'like' to see how you can make eleventy thousand dollars by this time tomorrow by simply depositing $5 into my paypal account!
#click #video
  • Profile picture of the author Techology
    LOL agree with you completely. I think having some great content, then adding a 'like this if you want to read more of this great stuff' is OK though.
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  • Profile picture of the author pdrs
    I'm still trying to figure out exactly what I think about it lol.

    I definitely don't have a problem with the concept - if I made a video a little free publicity in return seems more than fair - i think the target audience is the problem.

    If for instance I made a video and warriorforum had a 'like' system setup then hell yeah I'd be using a plugin like that - because I know it's going out to a whole bunch of marketers but with facebook where the audience is so wide, chances are the like isn't going to mean much in terms of getting the video in-front of other like minded people.

    Or maybe I'm just the only one who doesn't have very many marketers (maybe 2) on my facebook?

    And yeah I know it's probably being done to gain social signals more than anything which is smart too... just was curious what other people thought I guess.
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  • Profile picture of the author Randall Magwood
    This is a new one. I guess that marketer wanted to increase their facebook likes real fast.
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  • Profile picture of the author mlord10
    I personally hate it. I'll start off by saying that any marketer has the right to use this tactic if they wish, but I will never be "liking" anything in order to be able to access a video...this is just my personal view, I'm not saying anyone else should agree with me.

    Heck, I barely use my personal Facebook profile, and like others here I really don't like mixing my professional & personal group of contacts.
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  • Profile picture of the author FiatMoney
    I think thats a cheap and horrible way to build a presence online. I personally would like the video just to see the information and then unlike it promptly after. I think the marketer should give us the option to like something instead of forcing us.....sorry for the rant
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  • Profile picture of the author Redwyn88
    I was also disappointed to see this and didn't click the link for many of the same reasons others have listed. This tactic seems shady to me personally, I'm also getting tired of the stupid email opt-in forms popping up as soon as I go to some of these sites, nothing pushes me away from a site faster...
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  • Profile picture of the author julesw
    I really dont mind this tactic, you can just go over to fb and delete the post in the feed.
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  • Profile picture of the author sbucciarel
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    My Facebook account is private for friends and family only so no ... I do not LIKE sites as I don't want a bunch of spam in my feed.
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  • Profile picture of the author MayfairNoble
    Borderline spam in my opinion. Get around it easily by opening a second Facebook account just for situations like this.
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  • Profile picture of the author FrankMiller
    It depends. If they provide good value then liking them is worth it. But I would just delete the like after if it wasn't good.
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  • Profile picture of the author Thomas W
    It's just another one of those new internet marketing tactics and I like it. It's not as annoying like taking one of those stupid surveys to unlock the video. At least they let you wait a few seconds.

    Heck Youtube and many others allow you to skip their commercials after so many seconds of viewing it prior to seeing the content you want
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  • Profile picture of the author Joseph Robinson
    Banned
    I ignore them personally. Just like complaints about other tactics though (sales videos you can't control, exit popups, etc.) what we Warriors say and think matters little unless we are squarely a member of the target audience. Even then, it's only one opinion. We have to remember that we aren't the market.
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    • Profile picture of the author MissTerraK
      Originally Posted by Joe Robinson View Post

      I ignore them personally. Just like complaints about other tactics though (sales videos you can't control, exit popups, etc.) what we Warriors say and think matters little unless we are squarely a member of the target audience. Even then, it's only one opinion. We have to remember that we aren't the market.
      With all due respect, Joe, I have to differ with you.

      I was a consumer before I was a marketer and still am a consumer even though I am a marketer. As a consumer, I don't care for all of methods you mentioned above.

      Terra the consumer pre IM, quickly and angrily either hit the little "x" on the upper right hand corner of my monitor or the little backspace arrow on the upper left hand corner.

      Terra the consumer post IM, rolls her eyes, all the while muttering, "really?" out loud, as she nonchalantly moves on.

      My point is that just because we are marketers, doesn't mean we're not consumers and not the target market.

      Terra
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    • Profile picture of the author pdrs
      Originally Posted by Joe Robinson View Post

      I ignore them personally. Just like complaints about other tactics though (sales videos you can't control, exit popups, etc.) what we Warriors say and think matters little unless we are squarely a member of the target audience. Even then, it's only one opinion. We have to remember that we aren't the market.
      Hey Joe,

      In this case though - we are exactly the target audience, this was an IM blog looking to target guys just like you and me.

      I'm going to email the marketer and let him know about this thread - again no blame or right or wrong, just interesting to get the responses is all.
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  • Profile picture of the author TheArticlePros
    I have a second FB account I use for garbage like this. I use multiple browsers, and IE is the one I use the least. I leave my spam FB account logged in in that browser and when I come across this, I'll copy the URL over there and do it.

    I mean, honestly, forcing people to opt-in isn't going to build a responsive list whatsoever. It's one step above spam in that you're giving people a choice, but it sucks. Why not just give them what you promised and then give the option of opting in after it's over. Then you're getting the people who want to know more, not the people who are forced and won't like you for it.

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  • Profile picture of the author Romeo90
    I absolutely hate this sort of stuff.

    Like others, I do not want my IM activities transferring over to my private life.

    JaRyCu's idea above is probably the best idea that I didn't think about before.
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  • Profile picture of the author Kurt
    I don't see what the problem is. You're making a deal. There's no difference between requiring an email address (opt in) or a sales price.

    If you feel the "price" of a like is too high, don't do it. But the creator of the content has the right to ask for a "price". I'm sure many content providers feel just the opposite of some on this thread, and that is, why should I keep giving away things for free if people won't give a little back in exchange? One hand washes the other...

    I will qualify this by saying that the creator should have enough content or a good offer without being locked to justify people liking it so it isn't simply a "blind like".
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    • Profile picture of the author pdrs
      Originally Posted by Kurt View Post

      I don't see what the problem is. You're making a deal. There's no difference between requiring an email address (opt in) or a sales price.

      If you feel the "price" of a like is too high, don't do it. But the creator of the content has the right to ask for a "price". I'm sure many content providers feel just the opposite of some on this thread, and that is, why should I keep giving away things for free if people won't give a little back in exchange? One hand washes the other...

      I will qualify this by saying that the creator should have enough content or a good offer without being locked to justify people liking it so it isn't simply a "blind like".
      Kurt, mostly I agree. We've been getting email addresses for years but I guess what I'm really thinking about now is this really any sort of an effective way to build an audience/get your content in-front of other targeted individuals.

      I'm thinking no, and I'm thinking the real reason this tactic is used is simply for the social signals in the hopes that Google will send some traffic love. If I'm right in that thinking I don't think it's a particularly good strategy - but I haven't tested it and I definitely can't say for sure.
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      • Profile picture of the author Jordan Kovats
        Originally Posted by pdrs View Post

        Kurt, mostly I agree. We've been getting email addresses for years but I guess what I'm really thinking about now is this really any sort of an effective way to build an audience/get your content in-front of other targeted individuals.

        I'm thinking no, and I'm thinking the real reason this tactic is used is simply for the social signals in the hopes that Google will send some traffic love. If I'm right in that thinking I don't think it's a particularly good strategy - but I haven't tested it and I definitely can't say for sure.

        How is getting an email address from someone in order to hopefully sell them something some day any different?
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        • Profile picture of the author MissTerraK
          Originally Posted by theseoguys View Post

          How is getting an email address from someone in order to hopefully sell them something some day any different?
          Because people aren't forced to give their email address just to see if they're even interested in what you have to offer.

          Terra
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          • Profile picture of the author RogueOne
            Originally Posted by MissTerraK View Post

            Because people aren't forced to give their email address just to see if they're even interested in what you have to offer.
            And no one is "forced" to click a like button just to see if they're even interested in what you have to offer.

            It's a PRICE you are given the option of paying.
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            • Profile picture of the author MissTerraK
              Originally Posted by RogueOne View Post

              And no one is "forced" to click a like button just to see if they're even interested in what you have to offer.

              It's a PRICE you are given the option of paying.
              Sorry, you lost me on that one.

              The OP was stating to see a video, you had to click the like button. In other words, you couldn't even see it until you liked it.

              I'm not sure where paying and price come into that one. :confused:

              Terra
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              • Profile picture of the author pdrs
                Originally Posted by MissTerraK View Post

                Sorry, you lost me on that one.

                The OP was stating to see a video, you had to click the like button. In other words, you couldn't even see it until you liked it.

                I'm not sure where paying and price come into that one. :confused:

                Terra
                I think what he means is "the price is the like" - basically the video isn't free, you're "paying" by providing a like to the video. If you so choose...
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              • Profile picture of the author RogueOne
                Originally Posted by MissTerraK View Post

                I'm not sure where paying and price come into that one. :confused:
                You want to watch this video? Here's what it's going to cost you.

                That's pretty clear.
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                • Profile picture of the author MissTerraK
                  Oh, okay! I follow now.

                  For me personally, that is flawed because I would never blindly risk my reputation for liking something that could be complete and utter crap.

                  It could very well be something amazing, but I wouldn't be willing to take that risk.

                  In other words, too much of a price to pay.

                  Terra
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                  • Profile picture of the author RogueOne
                    Originally Posted by MissTerraK View Post

                    For me personally, that is flawed because I would never blindly risk my reputation for liking something that could be complete and utter crap.
                    What if it was offered by some one you trusted? Or told you up front exactly what you were getting?

                    I only use FB for business purposes. I'm not a fan of putting my personal business, family, contacts, etc. on a public website and have never understood people who do. So I have a different perspective.
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                    • Profile picture of the author MissTerraK
                      Originally Posted by RogueOne View Post

                      What if it was offered by some one you trusted? Or told you up front exactly what you were getting?

                      I only use FB for business purposes. I'm not a fan of putting my personal business, family, contacts, etc. on a public website and have never understood people who do. So I have a different perspective.
                      If it were from someone I trusted, that would be a totally different ballgame and I would pay the price.

                      Actually, I was referring to my business reputation and not my reputation with my personal friends and family. They all know I have businesses online and are proud of me and supportive.

                      Quite honestly, I rarely use my Facebook.

                      Terra
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                  • Profile picture of the author travlinguy
                    Originally Posted by MissTerraK View Post

                    Oh, okay! I follow now.

                    For me personally, that is flawed because I would never blindly risk my reputation for liking something that could be complete and utter crap.

                    Terra
                    ^^^ This. Requiring a Like or a Follow for a taste of content is sort of a gray area to me. Terra makes a really good point. What ends up happening is people endorse stuff they haven't even seen.

                    Last week I found myself wanting a special report. To get it I had to give it a Like. I knew the person so I just sucked it up and hit the like button. After seeing the report, which wasn't bad but had absolutely nothing in it I didn't already know, I thought that had I seen this before hand I wouldn't have hit the Like button.

                    Sometimes I wonder why many people build all these strange little angles into everything when just being straight up would work so much better.
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        • Profile picture of the author pdrs
          Originally Posted by theseoguys View Post

          How is getting an email address from someone in order to hopefully sell them something some day any different?
          Because with an email address you can contact them, multiple times usually and build a rapport.

          Having them like a video on their timeline gives you no real ability to get in touch with them again in the future - it's not like you're even having them like a FB page or something... or maybe I'm missing something?
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  • Profile picture of the author stoneyj
    Just like it then block it from being shown on your timeline
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  • Profile picture of the author sriram rajan
    The problem is when we started using FB it was meant for the friends and families , now with so much going on around it, it has become a marketing tool, well everythign has its pluses and minuses ...as long as the person concerned makes money no 1 is going to complain ...
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    • Profile picture of the author Lance K
      Marketers want to expand their reach. But asking for "Likes" seems a bit desperate. I don't use FB that much and don't really know the ins and outs, but couldn't you ask people to use the "Share" function and accomplish the same thing? That seems a lot less pathetic than asking for "Likes" IMO.

      It's like the occasional posts you see here in the forum where people tell readers to hit the "Thanks" button if they like it. Asking for praise isn't very becoming.
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