Sell Out WSO's vs Duff WSO's

12 years ago

A good and in demand product.

A well written sales copy.

A lot of affiliates ready to promote for you at the same time.

It all comes down to momentum. If you can come out of the gates running then you should go quite well. That's provided you have a good product to start with.

A small price with a time limit is also going to get a lot of people to take action sooner rather than later which again helps with the momentum.

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Mary Davis

12 years ago

It the sales copy/video shows a mansion, a jet, a Ferrari/Lamborghini, or hot babes (or cabana boys!) ... I'm out!

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KillerJVs

12 years ago

A product that does what it says and either:

- Automates something I gotta do manually
- Increase conversions
- Improves what I've already done

-Matt

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xxxJamesxxx

12 years ago

Good sales copy and lots of affiliates with plenty of firepower.

Products gotta be good too.

James Scholes

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ImWendy

12 years ago

What did it for me are wso's that say something like, "Make (more or less) $50 a day with 20 minutes work" for example. The ones that say you can make 5 or six figures a month for the rest of your life inside of 30 days sound so fake that I don't even bother with it.

As for wso testimonials, I rarely read them especially if it is from someone who got a review copy. The only ones that get my attention are the ones that say "OMG, I just made my first $50 ten minutes after buying this wso

!!!!"

I also stay away from the ones that I find out offer upsells. Also, if it is from a professional wso producer, I avoid them too because to me it doesn't seem genuine. In my opinion, people who produce back-to-back wso's are only doing it to make money off the wso then they are from the method they are peddling. The only exception I make for this is if it's for software, plugins, and copywriting courses.

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Mark Andrews Banned 12 years ago

Thanks Wendy, an interesting perspective you've given there into your own buying behavior. Thank you very much for providing these pointers.

Anyone else like to chime in?

Mark Andrews
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Lance K

12 years ago

Originally Posted by ImWendy

What did it for me are wso's that say something like, "Make (more or less) $50 a day with 20 minutes work" for example. The ones that say you can make 5 or six figures a month for the rest of your life inside of 30 days sound so fake that I don't even bother with it.

As for wso testimonials, I rarely read them especially if it is from someone who got a review copy. The only ones that get my attention are the ones that say "OMG, I just made my first $50 ten minutes after buying this wso

!!!!"

I also stay away from the ones that I find out offer upsells. Also, if it is from a professional wso producer, I avoid them too because to me it doesn't seem genuine. In my opinion, people who produce back-to-back wso's are only doing it to make money off the wso then they are from the method they are peddling. The only exception I make for this is if it's for software, plugins, and copywriting courses.

May I ask what it is about upsells that turn you off?

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Lance K 12 years ago

Mark,

Assuming that were talking strictly about quality offerings...

Having a following and/or a list (People that know, like, & trust you). You can have the right audience, copy, & offer...but you still have to have eyeballs. Sure, the WSO forum gets a ton of views. To the point of being cluttered if you ask me.

If I had to guess, I'd say the ones that flop are the ones who think a solid offer and $40 is where the effort needed to succeed with a WSO ends. Some seem to get blinded by how highly they perceive their own offer (Field Of Dreams Syndrome).

Kind of like authors with an excellent book and no sales. It can be one of the best books in the world, but it'll never be a bestSELLER unless you know what you're doing when it comes to sales & marketing.
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DanDasilva15YearOldIM

12 years ago

Originally Posted by ImWendy

What did it for me are wso's that say something like, "Make (more or less) $50 a day with 20 minutes work" for example. The ones that say you can make 5 or six figures a month for the rest of your life inside of 30 days sound so fake that I don't even bother with it.

As for wso testimonials, I rarely read them especially if it is from someone who got a review copy. The only ones that get my attention are the ones that say "OMG, I just made my first $50 ten minutes after buying this wso

!!!!"

I also stay away from the ones that I find out offer upsells. Also, if it is from a professional wso producer, I avoid them too because to me it doesn't seem genuine. In my opinion, people who produce back-to-back wso's are only doing it to make money off the wso then they are from the method they are peddling. The only exception I make for this is if it's for software, plugins, and copywriting courses.

I agree with you completely except about the upsells. Most of the money is made on the back end (lists, future product promotions, upsells, downsells, etc). As for the consumer side I agree I don't like them but they seem essential for both the seller ad the buyer. If it's a good upsell then I'll take it if not then I'll pass and see what the downsell offers for cheaper.

Like I said I agree with you 100% on all your points just that one. Just my opinion

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ryanmilligan Banned 12 years ago

Originally Posted by ImWendy

I also stay away from the ones that I find out offer upsells.

Why? I've never understood the problems with upsells - as long as it's not a neccesity to make the front-end WSO work, then what's the problem?

Not having a go, just wondered why you don't like them.
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Lance K

12 years ago

Originally Posted by ImWendy

Also, if it is from a professional wso producer, I avoid them too because to me it doesn't seem genuine.

Yes, it would be nice if in order to post a WSO you had to provide a live link to a page where the product is available to the general public.

This would insure that a WSO is truly a Warrior SPECIAL OFFER.

And it would somewhat curtail using the WSO forum as a product launch/testing type forum.

Truthfully, I don't mind some of the product launch type offers...so long as they are offering it to the general public at a higher price somewhere else. If you bump a WSO more than once and never sell it anywhere other than the WSO forum, it outta be kicked out IMO.

But alas, maybe my interpretation of the rules (or at least the spirit of the rules) is out of whack. Well that and/or the fact that implementing such changes would be somewhat of a nightmare for the moderators. Probably not feasible unless you bump the WSO listing fee to $100 or so and hire more moderators.

That said, I think the current moderators do a SUPERB JOB! I just wish certain sellers would stop taking advantage of their leniency when it comes to WSO rule #3...

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Michael Oksa

12 years ago

Originally Posted by Lance K

Yes, it would be nice if in order to post a WSO you had to provide a live link to a page where the product is available to the general public.

This would insure that a WSO is truly a Warrior SPECIAL OFFER.

And it would somewhat curtail using the WSO forum as a product launch/testing type forum.

Truthfully, I don't mind some of the product launch type offers...so long as they are offering it to the general public at a higher price somewhere else. If you bump a WSO more than once and never sell it anywhere other than the WSO forum, it outta be kicked out IMO.

But alas, maybe my interpretation of the rules (or at least the spirit of the rules) is out of whack. Well that and/or the fact that implementing such changes would be somewhat of a nightmare for the moderators. Probably not feasible unless you bump the WSO listing fee to $100 or so and hire more moderators.

That said, I think the current moderators do a SUPERB JOB! I just wish certain sellers would stop taking advantage of their leniency when it comes to WSO rule #3...

Exclusivity is also special. Many of my products are only available here because I don't want them to be available to the general public.

I believe that is part of the interpretation of the WSO rules.

All the best,
Michael

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Lance K

12 years ago

Originally Posted by Michael Oksa

Exclusivity is also special. Many of my products are only available here because I don't want them to be available to the general public.

I believe that is part of the interpretation of the WSO rules.

All the best,
Michael

Michael,

I just bought a PLR package from a WSO rock star and I'm pretty sure he's only selling it as a WSO. It's limited in number though and his reputation around here is ROCK SOLID (as is yours).

Exclusivity based on wanting to help fellow Warriors is admirable. But if I may ask, short of limiting your offer to Warriors via a WSO due to a limited number (scarcity), what other reasons might one have for not making their offer available to the general public?

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Michael Oksa

12 years ago

Originally Posted by Lance K

Michael,

I just bought a PLR package from a WSO rock star and I'm pretty sure he's only selling it as a WSO. It's limited in number though and his reputation around here is ROCK SOLID (as is yours).

Exclusivity based on wanting to help fellow Warriors is admirable. But if I may ask, short of limiting your offer to Warriors via a WSO due to a limited number (scarcity), what other reasons might one have for not making their offer available to the general public?

The first one that popped into my head is selling really good marketing techinques. The really good stuff. In this case, selling it only on the WF is a way of saying "I only want my fellow Warriors to have this juicy info." I think of it as a way rewarding other Warriors with information the public at large doesn't have access to.

I'm sure there are other reasons, but that was the first one I thought of.

For the record, I have some products that I sell only on the WF, some that I don't sell here, and some that I sell both on the WF and off.

All the best,
Michael

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Chris Worner

12 years ago

Offer instant gratification and you will have a guaranteed seller and "WSO of The Day."

-Chris

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pdrs

12 years ago

It basically boils down to copy, the type of product and how many people are promoting/hyping.

Unfortunately the actual quality of the product doesn't really mean much in the grand scheme of things. Not to say there haven't been some excellent products take off, but there has been equally as many (if not substantially more) crappy products that sell a ton just because of the marketing behind them.

If you can get some of the big guys promoting out of the gate, lots of the wannabe big guys will also hop on the bandwagon and if you're copy promises to make someone a lot of money in a short time frame for a minimal spend it'll pretty much always do well from what I've seen.

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louie6925

12 years ago

I think the actual thread plays a massive part! It doesn't matter how good a sales copy is, or how many affiliates are promoting it, if it gets one bad review the sales slow right down!

Personally, once I see anything negative I walk, however alot of people do hang on affiliates words and just buy without reading the whole sales thread! .......although I don't understand why anyone would do that, but they do!

So to answer your question, for me...a good sales thread with positive reviews from real buyers (not blatant affiliate reviews), and good resonse rates from the OP to all questions asked!

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Michael Oksa

12 years ago

I will only buy a WSO if...

It's something I need for my business.

It's a fair price (notice I didn't say "low").

There are a lot of good comments.

It is being sold by a Warrior that PARTICIPATES in the main discussion area.

It "feels" right.

That sums it up pretty well.

All the best,
Michael

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Leanne King

12 years ago

pre-selling the product
good copy and graphics
affiliates locked and loaded

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AndyBlackSEO

12 years ago

The product and sales copy does play a part... as well as the vendors name.....

Although the main factor here is affiliates. If you have serious affiliates mailing your offer then it's like turning on a tap of traffic come launch time. Without that you'll just be getting the normal traffic from the thread of those people that see your listing.

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jaggyjay

12 years ago

Mark, are these trick questions? LOL!