Bill (Bearly) is starting an online project to teach art trough HD videos so he asked for advice on Jon Wedel's sales page of his Traffic Shockware report.
I think that Bill's project is awesome and I'd wish to provide some advice to him. Since this information might be of interest to many I have decided to spend 'some' time writing a check list.
Well, let's go:
- Choose a nice catching name for your domain (com).
- I prefer Cpanel Hosting. Learn how to schedule backups. It' very easy.
- Create a self hosted blog on your domain (WordPress.org)
- For GTD (faster startup), don't waste too much time searching for a theme. You can change it later. Choose one that includes the possibility of using child themes from wordpress.org.
- Publish an article every 15 days or so. It's much better to write a good article than many of medium quality.
- Start building a list from day 1. MailChimp is good and free until you reach 2,000 subscribers.
- Offer discounts to your social media followers and newsletter subscribers.
- Don't spam or send mail only for promotional purposes. Provide useful advice on your newsletter as well as selected resources related to your niche (optionally you can earn commissions as an affiliate).
- Create an account at Posterous.
- Connect your blog to Posterous (Posterous will post on your blog and many social networks in one go). See my reply to Paul for a good procedure).
- Create one account on the main social sites.
- You'll have to learn how to connect all social networks with Posterous and with your blog, so whenever you publish something on the blog (website) will be reflected on all your social networks automagically.
- Post images and learn how to take advantage of Pinterest. There are several courses here at the WF.
- Create a page on Facebook and provide incentives for users to like your page. This way you will be able to publish your news on their wall (viral effect). The idea is to drive visitors to your website, not from your website to the social networks (common mistake).
- Publish video demos on all the video sharing sites you can find.
- YouTube is the King and people will watch your videos on their TVs, phones, tablets...
- Write complete descriptions for the videos, tag them with related keywords that people use to search for your products, put only one link to an article page of your site containing additional information regarding that specific video.
- 1 video = 1 description -> Link to an article on your site. Most people put the links always pointing to their home page. Don't do that. You need to obtain relevancy for each of your inner pages.
- Search for blogs and forums in your niche and post useful comments and advice. In short: Don't cheat. Tell the truth.
- Don't use always the same keyword in the backlink anchor text. Quality content, variations and relevancy are the keys to rank in Goolge.
- Build some links pointing to all of your posts, to the video demos and to your comments. Again: Never repeat the same anchor text or content.
- Create a Google Local Business account and fill it to its fullest. Build some links to your local profile (almost no one does).
- Submit your site to RSS directories. The feed should not contain the entire article, just the snippet. You can setup this setting inside WordPress configuration panel.
- Always call to action on your articles.
- Never distract your visitors or take them out of the site. Choose a clean design. Easy reading, please!. Check your spelling. Don't fill the site with an excessive number of ads. For example, just one animated item if you want to bring attention to something.
- The bounce rate is important to rank in Goolge. The more time people stay on your site the better.
- Always take care of your customers and visitors.
- Don't waste your time purchasing things you're not going to use immediately.
- Learn to do all these things manually. Later you can learn to automate some procedures but firstly it's necessary to understand the basics.
- And the most important one: Follow me on twitter and Facebook
In this list I just pretend to provide some of the fundamental steps to build a successful website (please don't blame me if I have forgotten something. I have built this list on the spur of the moment ;-). Obviously too many topics are covered here and there is a lot to dig and a lot to learn but my intention is to show the right path to follow based on my own experience. Most things just require some practice and can be learned easily. For the rest, there are are many training resources available here at the Warrior Forum (currently I'm devouring all I can about the in and outs of info-products and affiliate marketing).
Finally I'd wish to highlight that it's essential to put most of the effort on the site. Invest about 70% of the time improving it and a 30% on all the rest. Google loves content, Google loves videos, Goolge loves images. Google loves what the people love (social signals and on-site behaviors).
P.S. Please excuse me if my English is not very good. Suggestions to improve my skills are always welcome
*Note 1. Any suggestion to improve the list?
I can't extend on explanations one every possible subject derived from this list.
Can you imagine the time required?
So, sorry but:
other than suggesting
ideas & improvements regarding the procedure.
Now is your turn: learn about each point, put it into practice.
Only then you will appreciate the real value of the information shared here for free.