Introduction + First question on evaluating a market
I just wanted to introduce myself, my name is Colin, I'm from the UK and I've been reading/learning about internet marketing for about 6 months or so.
I have recently identified a niche, setup a landing page and tested it through google adwords. Here's the tricky bit. I had around 400 clicks with just 2 conversions to a 'thank you' page. This thank you page is currently not working, as the product I'm testing for doesn't exist yet - I'm just testing the market to see if it's worth continuing with.
So, looking at the results, only 2 conversions from 400 clicks is a very low conversion rate, does that mean that the market isn't geared to buying my product? (In this case an ebook in the childrens education area). Does it mean I should focus my energies somewhere else?
However, at least 2 peope did buy, so maybe it's just my landing page that sucks?
I'm at a cross-roads and don't know which direction to go in. I could scrap the idea (i've spent about £50 testing through adwords so far) and move on to a different niche, or I could continue to tweak the landing page and test again, but I'm loathe to throw more money at it if it's a dead market.
Just how do I go about deciding this is worth it or not? I feel paralysed with indecision at the moment and want to take action, but can't decide which way to go!
Any help would be greatly appreciated.
Colin
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Melanie Crouse -
Thanks
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Craig Fenton -
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cbosner -
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