HELP ! Can you PLEASE help me to reach a decision...

11 replies
Hi everyone, sorry for writing such a long post, but I will really appreciate it if you can spare 5 minutes of your precious time to read it carefully and give me your honest opinion:

*I've been writing travel content for some time, on my websites, and I'm quite good at it... What's more, I'm pretty good at outsourcing great travel content at good prices, cause I know what a good travel article is all about and I know how to demand it from those freelance writers I hire...

I've been thinking about ways in which I can significantly increase my income from travel content and I came up with some ideas... Could you kindly take a look at my ideas (below) and let me know what you think...

PLEASE don't give me an answers like "Try them all and see what works...", as I strongly believe that thee who tries everything ends up doing nothing...

Idea No. 1 : To create nice mini-travel-eBooks about different destinations and offer them for FREE to travel-related businesses (including re-branding with their logo), who can give it as a gift to their clients/newsletter-subscribers, provided they allow me to include my affiliate links within those eBooks (NOT competing with their line-of-business).

Idea No. 2 : to create a series of 15 - 20 niche-focused travel guides (like "New York for families with kids" or "Paris for honeymooners") and sell them on Kindle and other eBook-selling-platforms

(* I hardly know anything about how to sell eBooks online and will really appreciate it if you can direct me to good resources about it)

Idea No. 3: To start my own niche-focused PLR store and offer many different travel-related articles in there

(* Again, I know little-non about how to build and market a PLR business, so every good advise will be welcomed with a huge thank you.....)

Any other ideas anyone ? WHICH OF THE THREE IDEAS (above) IS BEST ? AND WHY ?


Have a lovely weekend,

Roni
#affiliate program #decision #ebook #internet marketing #kindle #plr #reach
  • Profile picture of the author RexMapes
    I think I like idea #1.5 the best.

    Let me explain my thought. Do #2 but monetize them by selling ad space to #1 businesses. Then instead of selling them on Kindle (although that is not a bad idea) offer them for free as list builders. You can then promote other longer more detailed articles or books to your list and by Kindle. You could also offer the #1 businesses an opportunity to provide a special discount travel package that YOU (not them) will send to your list for a price.

    You can promote this on a national or a localized basis. I'm sure you can think of other possibilities here.
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  • Profile picture of the author louie6925
    Personally I love idea number 1!

    Solid, long term and sustainable. Once set up start on number 2 then 3. Its always good business to cast your net wide, and as long as you stay organised I think all three are well workable!

    Good luck with it and make sure you come back and let us all know how it went!
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    • Profile picture of the author RoniShwartz
      Originally Posted by Alexa Smith View Post

      ...Because it's a form of content syndication, and that can bring good things. And because you get other people's pre-targeted traffic without having to do the targeting yourself. And because it doesn't involve SEO (always a huge plus, because SEO is messy and difficult and complicated and ever-changeable and the traffic you get from it isn't really any good anyway). And because it has a far shorter learning-curve than either of the others. And because it won't be very difficult to do. And I'm sure there are other reasons, too...
      Thank you so much Alexa Smith, for this long and detailed answer!

      I've been following your threads and posts on this forum for quite some time and I usually appreciate your opinion about syndication - It makes a lot of sense.

      You (and some of the others) mentioned you would have used the eBooks to drag readers to your own opt-in list... Don't you think that might upset those travel-business-owners who are willing to cooperate with me? After all, they may agree to allow me to insert non-competing ads and/or affiliate links, but trying to convince their readers to join my mailing list ? That's almost like "stealing" their clentele... Isn't it ??? I'm a bit hesitant about it... What do you reckon ???

      Cheers, Roni
      Cheers, Roni
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  • Profile picture of the author Haskell1
    Idea No. 1 : To create nice mini-travel-eBooks about different destinations and offer them for FREE to travel-related businesses (including re-branding with their logo), who can give it as a gift to their clients/newsletter-subscribers, provided they allow me to include my affiliate links within those eBooks (NOT competing with their line-of-business).

    Great idea but why not try the offline travel related businesses also? If I went into a travel agents and they had some free mini-guides with there brand name on the front that would be good branding for them and make me think better of them. There is still a lot of small independent travel agents so there is a big market for you to aim at.

    Idea No. 2 : to create a series of 15 - 20 niche-focused travel guides (like "New York for families with kids" or "Paris for honeymooners") and sell them on Kindle and other eBook-selling-platforms

    I think this is a great idea and a good money spinner (there will always be a need for them) IF you get the pricing right. If i was going somewhere I would look for lots of free info about the destination on the net but if there was a ebook I could download to my kindle/ipad/iphone for £1 to £2 I would. Just so it is there when I have no interenet connection,

    Idea No. 3: To start my own niche-focused PLR store and offer many different travel-related articles in there

    Sorry I can't help - I don't know what the question means! (I am a newbee!)


    Best of luck whatever you decide
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  • Profile picture of the author erinwrites
    I'd say to focus on your first two ideas. They offer more commercial-legitimacy than a PLR site. You'll stand a better chance of that work being seen by people who might like your writing so much that they want to hire you to write for them, which can be another source of income later on--after you've gotten yourself established.

    I also like the idea of having the travel guides printed with a business's branding on them so that they can be given out to travel agency clients. This is an idea that can be expanded to hotels and other tourist-related businesses in the locations about which you are writing. There are so many opportunities for profit there!

    You might also consider having your ebook available for printing through a site like Lulu which does book printing on demand, just for the people who prefer solid books in which they can highlight or write notes, etc.
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    • Profile picture of the author RoniShwartz
      Originally Posted by erinwrites View Post

      ...I also like the idea of having the travel guides printed with a business's branding on them so that they can be given out to travel agency clients. This is an idea that can be expanded to hotels and other tourist-related businesses in the locations about which you are writing. There are so many opportunities for profit there!
      Thanks for your detailed answer erinwrites! The idea is, indeed, to also approach travel-related businesses in the various destinations on which I'm writing (including hostels, small hotels, themed attractions and so on) and to offer them to give the re-branded eBooks to their website-visitors, or to their clients...

      Printing the eBooks with different logos and delivering them to travel-related businesses all across the world involves a lot of logistics (and investment) so I'm not sure I will go for it at this stage...

      Thanks and have a lovely weekend,

      Roni
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  • Profile picture of the author Alexa Smith
    Banned
    Ok, Roni - I'll try a reply.

    I know a little about your niche, and a little about travel writing, and I've done some, myself.

    Originally Posted by RoniShwartz View Post

    Idea No. 1 : To create nice mini-travel-eBooks about different destinations and offer them for FREE to travel-related businesses (including re-branding with their logo), who can give it as a gift to their clients/newsletter-subscribers, provided they allow me to include my affiliate links within those eBooks (NOT competing with their line-of-business).
    This doesn't sound bad, for a start. Good way to syndicate your writing - and maybe high circulation, too, because the people distributing it "have nothing to lose"? I instinctively like this.

    For myself, rather than having just affiliate-links in the material, I'd be trying to attract the traffic to some sort of opt-in page and building lists from it (by offering "more information"). But list-building is in my blood. I like money - what can I tell you?

    Originally Posted by RoniShwartz View Post

    Idea No. 2 : to create a series of 15 - 20 niche-focused travel guides (like "New York for families with kids" or "Paris for honeymooners") and sell them on Kindle and other eBook-selling-platforms
    Instinctively, this doesn't sound nearly as good, to me. Here, you're making a sale direct to the public in a very competitive marketplace in which there's a lot of free information available, and so on. I don't know all that much about it, but I'd want to be very confident of making large numbers of sales before committing myself to this idea.

    Originally Posted by RoniShwartz View Post

    (* I hardly know anything about how to sell eBooks online and will really appreciate it if you can direct me to good resources about it)
    There are plenty of good resources, and there's a huge learning curve, and if you hardly know anything about it, I think you should be going for the first idea in strong preference to this one.

    Originally Posted by RoniShwartz View Post

    Idea No. 3: To start my own niche-focused PLR store and offer many different travel-related articles in there
    This one I don't know enough about to be able to say anything intelligent-sounding at all, not even allowing for the fact that I might manage to do a good bluff. :p

    Originally Posted by RoniShwartz View Post

    WHICH OF THE THREE IDEAS (above) IS BEST ? AND WHY ?
    The first by a mile.

    Because it's a form of content syndication, and that can bring good things. And because you get other people's pre-targeted traffic without having to do the targeting yourself. And because it doesn't involve SEO (always a huge plus, because SEO is messy and difficult and complicated and ever-changeable and the traffic you get from it isn't really any good anyway). And because it has a far shorter learning-curve than either of the others. And because it won't be very difficult to do. And I'm sure there are other reasons, too.

    Well, there you have it: you did say no prevarication, didn't you? No "try them all", and so on? The clear winner is the first option, in my view.

    And have a good weekend.
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  • Profile picture of the author Sum1
    Of the three options given I would say they all should have some value but Option 1 is likely to give the fastest return. I think this will probably have the most focused audience that will find your ebook relevant to what they are doing at the time. Options 2 & 3 just seem (to me) a little harder to target to a receptive audience.
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  • Profile picture of the author onSubie
    Originally Posted by RoniShwartz View Post

    PLEASE don't give me an answers like "Try them all and see what works...", as I strongly believe that thee who tries everything ends up doing nothing...
    While that may be true, your 3 ideas are very closely related and do not interfere with each other. Since you already write and know how to outsource writing, it would be very possible to do all three.

    Idea No. 1 : To create nice mini-travel-eBooks about different destinations and offer them for FREE to travel-related businesses (including re-branding with their logo), who can give it as a gift to their clients/newsletter-subscribers, provided they allow me to include my affiliate links within those eBooks (NOT competing with their line-of-business).
    If you are going Business-to-Business as well as customizing the books with their brand/logo, then you would do better to charge money for the books.


    Idea No. 2 : to create a series of 15 - 20 niche-focused travel guides (like "New York for families with kids" or "Paris for honeymooners") and sell them on Kindle and other eBook-selling-platforms
    This is not that different from #1. You are simply expanding the market for the books from travel-related businesses to Kindle and Barnes & Noble.

    Search this forum and you will find lots of Kindle publishing help even without purchasing a WSO.


    Idea No. 3: To start my own niche-focused PLR store and offer many different travel-related articles in there
    For this, I would sugget you start by offering PLR packs in the WSO and Warrior Classified sections. Lots of travel niche marketers need content and you could get a lot of sales through the Warrior Forum without needing to build a site.

    As you have more PLR published and gain experience with publishing PLR, you can always build a site out later if you feel it would help your sales over the WSO/Classified offerings.

    You have a good weekend too. Off to bed for me then home from vacation tomorrow.

    Mahlon
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  • Profile picture of the author Cheryl Low
    Hi Roni. Let me give you my 2 cents here.

    Originally Posted by RoniShwartz View Post

    Idea No. 1 : To create nice mini-travel-eBooks about different destinations and offer them for FREE to travel-related businesses (including re-branding with their logo), who can give it as a gift to their clients/newsletter-subscribers, provided they allow me to include my affiliate links within those eBooks (NOT competing with their line-of-business).
    I agree with the posters who say that Idea 1 will help you get off the ground the quickest. But how about if instead of linking to your affiliate products, you get people to sign up to your list? So for example, say something like, if you like this e-Book, sign up with xxx for more travel tips and other resources.

    You can then sell your affiliate products to this list, not just once but over and over again. You should also direct this list to your blog, where you'll have more information for them and build a loyal following.

    Eventually when your list is large enough and your website has moved up in search rankings, you will have more flexibility in monetizing your site, including charging for ads from travel agencies, hotels, etc.

    This is what I'd do in your shoes.

    All the best! Cheryl
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  • Profile picture of the author maggie2
    I like the first idea but wouldn't it get expensive to give away a bunch of books you have to get printed? And you have no guarantee that you will get anything in return. I would charge for the books, but only what it cost to get them printed. So if yo were using Lulu or Createspace, and it cost you 4.20 per book you could charge that amount for them just to cover your costs.

    I agree that the list building idea is awesome. That will provide you with a ready audience for a lifetime instead of one shot with the book itself.

    I also think you could do all three eventually, get idea 1 up and running and then add another one and then when it's going well add the third. Rome wasn't built in a day so you can give youreself time to get this done.
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    Marg

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