
Do you need investment Capital? - Could you "really" do it, if you just had the capital?
"What do I already have that I can leverage to get what I want?"
For those dreaming of investors, and saying "I cant make money because I have no investor":
Nobody wants to throw money at someone who cant make money.
In most cases if your idea is good its already producing. Investors dont mind helping to expand upon things that are already working, but who wants to throw money at someone who needs it?
Money is very seldom the true answer ; "more creativity" is.
In my own experience the best ideas have the potential to make their own money, and usually what we need is already there.
Do you want to throw money at a bad headline?
No.
But if you have a good one, it will draw money on its own. As I gave an example in an earlier thread, some of the best ads in the world only cost 40 bucks, and if your idea is good they will explode and make tens of thousands- whereas, if it isnt , it wont make ANYTHING, and throwing more money at them wont help.
So while some feel they lack financial resources. I believe that what they really need is to be more creative.
Here's a good question that helps me alot.
"What do I already have, that I can leverage to get what I want"
Well lets look. If I was broke tomorrow I would have:
A: "Internet access"- if I didnt I could use someone elses comuter for a couple of hours per day, and you probably could too, the fact that you are reading this is evidence.
B: I have a "Phone"- If I didnt I would talk a friend into letting me use theirs.
C: I have camtasia - if not I have a recording device that came with my computer.
D: I have my choice of tons of free blogs and beginnners drag and drop webdesign programs that are free for everyone.
E: I have access to thousands of places where I can advertise free (and if my hook is good and matching the market they will produce).
F: I have creativity and I can test any headline I want for free.
G: I have a phone book, and its full of consumers who obviously buy, because anywhere people sell they also buy.
H: I have knowledge I can share
I: I have (just like you have) access to thousands of outsourcers who can do work and I can pay them by the job that I got with my phone, phone book, and a little creativity.
J: I have a signature and the ability to post in forums where people may be interested in my knowledge.
K: I have a mind full of ideas, and the internet provides a blank canvass for me to try any of them that I want, to see what works.
l: I have the ability to develop relationships and do projects with others, if its worth it to me to develop relationships and I dont just have my mind set that I need money.
The list goes on....
All of these things are tools that can produce finances, so none of us reading this really lack money to pull things off-only "good ideas".
You probably have an idea that could make the money to invest in your other ideas...and if you cant think that far, why would anyone throw money at your ideas?
Without those (good ideas) you are sunk anyway, even if you have a stack of cash to invest.
You and I have all the resources in the world to promote good ideas, and if they are bad, then throwing money at them wont help, unless you use it to hire a pro marketer to write you an ad that will work, even then, if your idea is good many will JV with you and you may not need money up front.
Heck if your idea is good I would gladly do it myself for a cut of sales, but if its bad I wouldnt be interested. It's all about the "idea" and the "creativity". Those are free for all, if they are willing to dig just a little deeper.
"What do I ALREADY have , that I can leverage to get what I WANT?"
Anyway, I said all of this to encourage those who feel they lack finances to pull off their ideas to ask "What do I already have, that I can leverage to get what I want".
Now if you use that bottomless well of creativity to show that something can produce, then people will want to throw money at it.
Hope this helps someone, get past the "I have no money excuse".
Sincerely,
JD
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