My First Near $1000 Day (NOT what you think)

by Mr_Lauri

Posted: 12 years ago 29 replies

INTERNET MARKETING

Ok, I had to share this.

I had my first Near $1000 day around 1,5 years ago in the... "Offline" niche (B to C)...

Get this: On Christmas Eve! LOL!

True story, no BS!

Backstory short: I played santa in my late teen age years to several families over a few years... and made some decent money. I did all of my gigs before the big family dinner. It was ok... (At least the money)

On Christmas 2010 I had the need for a chunk of money quite fast...

How did I prepapre: Late summer 2010 I looked at the Google keyword tool and see what people looked for with a keyword that had "santa claus" (local term, not english) in it. It appeared that quite a few people were searching for santa claus services in a local city. Like "Santa Claus [City]" -- I knew this was a money keyword.

So I got the exact search term domain.

I believe I did a few backlinks from PR2-PR8 pages... And the page started to climb... big time!

I think around week before Christmas it was on #2 on page 1. Sweet!

Don't get me wrong. There were alot of pages that offered similar services, but I stood out with the right emotional message (more on that later).

Around 4 weeks before Christmas eve, I had already contacts emailing me and reserving me.

Long story short: I had around 55 people seriously asking me for a santa gig...

In the end I reserved around 19 gigs for that day (a few cancelled / didn't respond)... and ended delivering around 15 that day (Christmas eve).

BUT to be honst... The day of delivering the 15 gigs ... It was partly pure agony AND hell (my navigator sucked, I got lost, bad weather... OH BOY!!!)

But I got through it all and I still live today without major brain drama

My emotional message:

I wrote a super quick and super short message where I had the customer play a mind video in their mind about the perfect evening with santa, the singing of traditional christmas songs and how it all would stay in their memories forever! And that there is no better gift to give than memories that stay forever. And a few other small details to increase trust and social proof.

It worked like gangbusters, partly because NO one of the 1st and 2nd page wrote a copy like that... All they had like "Reliable, alcohol and smoke free santa, call xxx-xxx-xxx number"

That was the first time my SEO + some basic copy skills paid off!

What a funny story to remember afterwards!

Points to take home:

Always stand out
Always write emotional copy
Always have social proof elements
Always appear as an authority
Always have ways to increase trust in your customer's eyes

Let me hear your opinion!

#agony #day #funny #hell #pure

Claire Koch 12 years ago

lol not my kinda thing but for a jolly person it could be good cash you're brave
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- Mr_Lauri 12 years ago
  
  Hey Claire!
  
  Thanx!
  
  Originally Posted by Claire Koch
  
  lol not my kinda thing but for a jolly person it could be good cash you're brave
  
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Ken Leatherman

12 years ago

The emotional messages will work as you have stated in your post. But you must make sure you don't over do it. Because this is something that can easily backfire on you. You hit the right button and your going to grow your bank account.

Ken

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Mr_Lauri

12 years ago

Hey, you're right. It could backfire. I think it was really on the edge... But it worked. I think mostly because my page really did stand out... It was more personal than any of the other pages...

Originally Posted by Ken Leatherman

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laurencewins

12 years ago

I did not go to the extent you did but when I was in my late teens and early 20's I was working for a singing telegram company.
They offered all sorts of services.
When it came to Christmas time, they had a lot of demand for people to do "Santa-grams." The gig only lasted about 20 mins so was "relatively easy" except for the fact that it was a 40 degree day and so hot in the costume.
(I am in Australia)

Because I am Jewish and ironically enough, my family were travelling so we did not have a day planned. My boss had trouble getting anybody to do the gigs so I volunteered.

Now this is going back 25-30 years roughly.
I got $50 a gig and I did about 10 gigs I think.
My boss also gave me a $100 bonus and I collected around $300 in tips from the patrons.

So after a completely exhausting day, I had around $900 cash in my pocket for one day's work.

It just proves there is "work" and "opportunities" out there if you think laterally.

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Cheers, Laurence.
Writer/Editor/Proofreader.

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Mr_Lauri

12 years ago

Hey Laurence!

What an amazing story! I know how you feel when you say "exhausting"!

People spend money on christmas and this is a way to make a nice chunk of change if you devote your time!

Awesome!

Originally Posted by laurencewins

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jpsween88

12 years ago

That was a great way to get different leads. I have done work for small business's to do something very similar to help drive clients. Congrats and way to go. Thanks for sharing

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Mr_Lauri

12 years ago

I almost couldn't believe how much I got attention...

SEO has definitely changed since those days...

Thanx

Originally Posted by jpsween88

That was a great way to get different leads. I have done work for small business's to do something very similar to help drive clients. Congrats and way to go. Thanks for sharing

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maggie2 12 years ago

What a great story! Thanks for sharing.
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Marg
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- Mr_Lauri 12 years ago
  
  Anytime! Thanx for reading!
  
  Originally Posted by maggie2
  
  What a great story! Thanks for sharing.
  
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ramsfir

12 years ago

I gotta say, thats brillaint. Well done, thats exactly how you do business. All your points are spot on. If i would ever do business I would pick someone like you.
Gratz and goodluck in your future ventures
Haden

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Cheryl Low 12 years ago

Great story, ho ho ho!! There is a huge advantage in thinking and planning ahead of your competition - great points!

Cheryl
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- Mr_Lauri 12 years ago
  
  Hey Thanx Cheryl!
  
  Originally Posted by Cheryl Low
  
  Great story, ho ho ho!! There is a huge advantage in thinking and planning ahead of your competition - great points!
  
  Cheryl
  
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Mr_Lauri

12 years ago

Hey, Thank you!

Good luck to you too!

Originally Posted by ramsfir

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adamreilly1997 12 years ago

congrats for your first 1000 day!
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Affiliate Sidekick 12 years ago

That was an awesomely funny story, blood sweat and tears.
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- Mr_Lauri 12 years ago
  
  Originally Posted by adamreilly1997
  
  congrats for your first 1000 day!
  
  Hey Thanx Adam!
  
  Originally Posted by leadsuccess
  
  That was an awesomely funny story, blood sweat and tears.
  
  Truly so, LOL! Thanx!
  
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cjreynolds 12 years ago

Originally Posted by Mr_Lauri

All they had like "Reliable, alcohol and smoke free santa, call xxx-xxx-xxx number"

LOL! There's some compelling sales copy! (Guess they're going for 'minimum requirements' )
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I just added this sig so I can refer to it in my posts...
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- Mr_Lauri 12 years ago
  
  Hey CJ, that's just too funny! One of the top5 "competing" pages had like 20 santas in a excel type of format... And if I remember correctly almost everyone of them had something like that... Talk about standing out in an excel, where the only thing that's different in your "copy" is just the phone number... LOL x n'th degree !
  
  Originally Posted by cjreynolds
  
  LOL! There's some compelling sales copy! (Guess they're going for 'minimum requirements' )
  
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SirStanley 12 years ago

Dont think you will have too much trouble in life, Mr Lauri, with your attitude.

You look nothing like the archetypal Santa Claus though
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- Mr_Lauri 12 years ago
  
  They Stanley, thanks for your heads up!
  
  Me, Santa? I know, But an expensive costume will make things better... LOL
  
  Originally Posted by SirStanley
  
  Dont think you will have too much trouble in life, Mr Lauri, with your attitude.
  
  You look nothing like the archetypal Santa Claus though
  
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Baadier Sydow 12 years ago

Really clever use of SEO and kudo's for taking action.
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Melvin San Miguel 12 years ago

Wow, Great story! Thanks for sharing
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Ken Wong 12 years ago

Damn, that's some good copy.
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Informative PLR articles written to inform, not optimize. Good for creating quality products that provide solutions. Good as research.
Bad for SEO
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Eidolon 12 years ago

15 Gigs in one day -maybe you should add a time management chapter to your story -I don't know how you did it. Great example of GOYA
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himanuzo 12 years ago

Mean: Google is your main traffic source in making money. I suggest you to collect leads by using email marketing service to build relationship with the visitors.
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kieranlavelle 12 years ago

Thank's for the tips at the bottom as I'm trying to start out and they look like some nice rough guide lines for me to start from.
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- AgileWarrior 12 years ago
  
  Thanks for sharing this experience. I did not know how it looks like from "the other side", only used to see the jolly santas at the shopping malls.
  
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SeoDemon 12 years ago

i really enjoyed reading your story, congrats, I hope u get alot of 1000$ days
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My First Near $1000 Day (NOT what you think)

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