It's easy to be an expert - agree or not?

42 replies
I just overheard someone teaching that it's pretty easy to be an "expert" in a niche.

Pick a niche topic, read a few books from the library, and boom you're an expert. You now know more on the subject than 99% of the people out there and you have a right to sell them your knowledge.

Agree or not?

Out of respect for the real experienced experts, I'm not so sure.
#agree #easy #expert
  • Profile picture of the author Tina Golden
    Knowing more than someone else does is not what makes an expert. It may allow you to pretend to be an expert to those who have less knowledge but it doesn't make you a real expert. It always bugs me when people say things like this - sounds like it does the same for you, Ron.

    Being an expert means you have an enormous amount of knowledge, experience and understanding of a given topic. Expertise is measured by how much you actually know and grasp about something, not how many facts you know compared to someone who doesn't know the topic at all.

    The key thing to remember is that you don't need to be an expert to create a product. Faking it just comes back to bite you in the butt because sooner or later, someone will ask you something that you can't answer or they'll somehow catch on to your lack of true expertise. Then your reputation is shot and that's a lot harder to fix than becoming an expert in anything.
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  • Profile picture of the author mamun2011
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  • Profile picture of the author louie6925
    becomming an expert takes time and study and experience and nothing less! if you want to claim to be an expert then make sure you are one or you will end up looking foolish!
    However, you don't have to be an expert to deliver valuable advice, you just need knowledge! there is a difference!......and the real experts will always sniff you out to be a fake if you say you are one when you're not!
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  • Profile picture of the author Baadier Sydow
    I see people acting like experts all the time when chatting to people that don't know whats going on but if you put those same self-proclaimed experts in a room with real pro's then they will quickly come unstuck.
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  • Profile picture of the author Simmeon
    Yes you can be an expert, at not being an expert.
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  • Profile picture of the author Teli
    Ditto what Tina said. There's a difference between being a true expert and a knowledgeable citizen. Some time ago I checked a book out from the library on becoming an expert on anything in 24 hours or less and the first thing it explained was its definition of the word "expert". It also provided some cautions--for instance, don't consider yourself a world-class surgeon just because you finished reading Grey's Anatomy. Basically it all came down to not being averse to research.
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  • Profile picture of the author Michael Oksa
    Hi Ron,

    Generally speaking, you only need to know a little bit more than the people who are looking to you for answers, but that does not make you an expert.

    However, there are some exceptions to this.

    There are some niches that only require short-term solutions, which have short-term consequences. How to weave baskets would be an example of this kind of niche. These are the types of niches where I think it is okay to be a few steps ahead of your audience. It's also a good idea to keep learning more so you can grow with your audience. True expert status is not as important.

    Then there are the niches that require long-term solutions, and/or have long-term consequences. For example, somebody in the debt niche may know that declaring bankruptcy can eliminate most of a person's debt. They give this as advice, but fail to mention that this can mess up the person's credit rating (and ability to get a job or rent an apartment), can cause a strain in their marriage, can destroy their self-esteem, and can have some major tax ramifications. This is the kind of niche where being a real expert is important.

    It's important to mention that you should not wait until you're an expert to get started. No matter what the topic, I can guarantee that you will learn a lot as you get into it. My guess is that doing something like, oh, I don't know, "copycat" recipes is the kind of thing where you learn more and more as you go.

    Which leads to another point. I don't think anybody can become an expert by just reading about something. True expertise comes from doing.

    All the best,
    Michael
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  • Profile picture of the author Miguelito203
    Originally Posted by Ron Douglas View Post

    I just overheard someone teaching that it's pretty easy to be an "expert" in a niche.

    Pick a niche topic, read a few books from the library, and boom you're an expert. You now know more on the subject than 99% of the people out there and you have a right to sell them your knowledge.

    Agree or not?

    Out of respect for the real experienced experts, I'm not so sure.
    I consider an expert to be someone with not only real-world experience in their field but an advanced degree as well. I do, however, think it's possible for someone to read enough to become acquainted with a topic that they had no prior knowledge of so that they can write about and make money from it.

    Joey
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    • Profile picture of the author Michael Oksa
      Originally Posted by Miguelito203 View Post

      I consider an expert to be someone with not only real-world experience in their field but an advanced degree as well. I do, however, think it's possible for someone to read enough to become acquainted with a topic that they had no prior knowledge of so that they can write about and make money from it.

      Joey
      There are very few areas where a degree makes somebody an expert. Maybe something highly academic like 12th Century Mores of Near-Eastern Agrarian Society Archetypes, but for the vast majority of subjects, a degree is nothing more than a receipt for spending money on college.

      Yes, people learn things as they earn their degree, but a degree doesn't make an expert (apart from the exception mentioned).

      That's my take in it anyway.

      All the best,
      Michael
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    • Profile picture of the author MissTerraK
      In my opinion, being a true expert consists of not only intensive studying on something via reading or research, but by experience, hands on, down in the trenches learning experience.

      For example, many college grads, freshly graduated complete with degree in hand, are being passed over for positions in favor of someone with years of hands on working experience with records proving their expertise.

      That being said, I don't believe that you need to wait years and years to obtain "expert status" as described above, to begin a business and be successful at it, but should continue learning by various methods as you go. If you quit learning and growing, you'll be outdated as soon as yesterday in many areas.

      Terra
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    • Profile picture of the author RexMapes
      Originally Posted by Miguelito203 View Post

      I consider an expert to be someone with not only real-world experience in their field but an advanced degree as well. I do, however, think it's possible for someone to read enough to become acquainted with a topic that they had no prior knowledge of so that they can write about and make money from it.

      Joey

      I partially agree with you. What I don't feel is always true is the advanced degree part.

      Through the years I have seen and worked with many true experts in their field and many (and I DO mean MANY) didn't have any degree whatsoever. What they did have is nearly a lifetime of hands on experience that taught them more than any degree even with some experience could possibly provide.

      I'm not trying to argue with your statement, but I feel sometimes we get so hung up on the paper someone holds we forget to look at the hands themselves.
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      • Profile picture of the author ExRat
        Hi Ron,

        Everyone is an expert.

        If you don't believe me, just talk to people and wait until you hit a subject that they're passionate about.

        But yeah, as you already know, this is BS -

        Pick a niche topic, read a few books from the library, and boom you're an expert. You now know more on the subject than 99% of the people out there and you have a right to sell them your knowledge.
        It depends on how you read those books. If you read them the right way, then perhaps you are more knowledgeable than 99% of others.

        But what does that mean? How big is the herd? 90% or 99.9% or even bigger than that?

        As for 'having the right to sell knowledge' - you don't create that, it's given to you by the people who choose to buy your knowledge, so in a sense, everyone has the right to sell their knowledge - expert, perceived expert or confirmed dunce.

        It's entirely possible to position yourself as an expert, even if you are only of average knowledge about a particular subject, as long as you are particularly skilled at positioning and BS.

        Idiots run the world and affect all of our lives dramatically. It's never been easier to 'get away with it.' Well perhaps it has been easier at other times, but currently it's a great time to spout nonsense and be seen as an expert, especially if you're good at telling outright lies.

        People will accept any old nonsense as gospel because they're too damn busy to think things through - give me bullet points, sentences tire me out and I just don't have the time and the energy.

        It's easy to be an expert, as long as you've got the ability to 'carry it off' and that might only require huge 'balls'. Alternatively, you just need to baffle them with BS - EG - finance/derivatives, law, politics, sustainable energy etc...
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        • Profile picture of the author adamj2
          I don't know if expert is the right term, but yes simply by taking the time to learn a subject then you will know so much more about it than the vast majority of people out there and you have legitimate value to offer.

          Someone who is not an expert in internet marketing but has had a year or so of experience and has made some progress can position themself as somewhat of an "expert" to an audience of complete newbies.

          And by sharing what they learnt in that year and helping other people short-cut their progress by avoiding the same mistakes that were made, and perhaps by creating step by step screencapture videos about how to set up a simple website, and sales funnel etc., then whilst not an expert I still believe that person has value to offer that they are perfectly in their right to charge for.
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  • Knowing most than the average doesn't make sure an expert, it just makes you acquainted.

    In order to be an expert, you need to know more than someone who's just read a few books.
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  • Profile picture of the author intergen
    Originally Posted by Ron Douglas View Post

    I just overheard someone teaching that it's pretty easy to be an "expert" in a niche.

    Pick a niche topic, read a few books from the library, and boom you're an expert. You now know more on the subject than 99% of the people out there and you have a right to sell them your knowledge.

    Agree or not?

    Out of respect for the real experienced experts, I'm not so sure.
    I think the bigger question is do YOU agree? You seem to be one of the experts here - no?
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  • Profile picture of the author HD Node
    If you are using conventional definitions of the term 'expert', then all the evidence suggests that considerable effort is required. For instance, this article in Harvard Business Review puts forward evidence that it requires 10 years (10,000 hours) practice/study, at the very least. It also reports that obtaining expertise is becoming more challenging. Here's an excerpt:
    In most fields, the bar of performance has risen steadily since that time [nineteenth and early twentieth centuries]. For instance, amateur marathon runners and high school swimmers today frequently better the times of Olympic gold medalists from the early twentieth century. Increasingly stiff competition now makes it almost impossible to beat the ten-year rule. One notable exception, Bobby Fischer, did manage to become a chess grand master in just nine years, but it is likely that he did so by spending more time practicing each year.
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  • Profile picture of the author icoachu
    You can't become an "expert" just by reading books. You have to actually get EXPERIENCE. Part of becoming an expert is having the mental fortitude of FAILING and trying again and again-learning each time. Being an expert also involves the right attitude of CONSTANT EXPERIMENTATION. Real experts don't just tell you WHAT to do, they also tell you what to expect, HOW to work around issues, and also predict certain contingencies. You don't get that from an ebook.

    Also, real experts don't GUARANTEE because results totally depend on the person they are instructing. With that said, if the person coaching you on a certain topic is worth his/her salt, that person will guide you based on your strengths.

    The sad truth is that there are all too many "experts" just eager to separate you from your money and leave you with nothing.
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  • Profile picture of the author Andyhenry
    It's all relative.

    In IM many people consider anyone who knows more than them an expert because they don't know enough to know that they're not, and there are a lot of BS artists around who want to be seen as an expert and can easily baffle anyone who doesn't know much.

    I think we all know what being an expert really means but we just don't all agree what that should mean to our actions.
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  • Profile picture of the author FrankMiller
    I don't like the word expert. There are many people out there abusing the term. I'd rather gain trust by being honest and up front with people.
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    • Profile picture of the author ExRat
      Hi Frank,

      Originally Posted by FrankMiller View Post

      I don't like the word expert. There are many people out there abusing the term.
      Don't let people like that put you off good words.
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      • Profile picture of the author Claude Whitacre
        The book Outlier by Malcom Gladwell (spelling?) had a pretty good measure of what it takes to be an expert. Daily immersion in your field for about ten years...or 1,000 hours of practice/study. Really.

        I've been a direct mail marketer for about 30 years. And it actually took about ten years of study and application before I thought of myself as an expert. And I continue the study. It's easy to impress someone who knows nothing of a subject. Even complete fabrications work.

        Can you talk about your subject non-stop for three days without running out of information? Can you feel absolutely confident on a stage with people asking you questions (some trying to trip you up) about your field of expertise? That's an expert.

        Easy? No. Worth it? Yes.


        Now, is the question "Can you have something of value to teach after a short period of time?" ?
        Absolutely. I've bought WSO's here from people with only a year in the business who taught me valuable techniques. Show me how to use a software, prospect for new business in a new way, or something else I need to know...I'm right there with the cash.

        So, you can teach something you discovered after just learning it yourself...but mastering a subject? That takes longer.
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        • Profile picture of the author myob
          You too can be considered an "expert" in any niche you wish, and crush the competition. The secret is ...

































          Master the art of marketing, writing, sales, advertising, and promotional devices, then get a team of experts to do your niche research. Expertise is a simple commodity to be outsourced.
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        • Profile picture of the author Wendy Maki
          Originally Posted by Claude Whitacre View Post

          The book Outlier by Malcom Gladwell (spelling?) had a pretty good measure of what it takes to be an expert. Daily immersion in your field for about ten years...or 1,000 hours of practice/study. Really.

          I've been a direct mail marketer for about 30 years. And it actually took about ten years of study and application before I thought of myself as an expert. And I continue the study. It's easy to impress someone who knows nothing of a subject. Even complete fabrications work.

          Can you talk about your subject non-stop for three days without running out of information? Can you feel absolutely confident on a stage with people asking you questions (some trying to trip you up) about your field of expertise? That's an expert.

          Easy? No. Worth it? Yes.


          Now, is the question "Can you have something of value to teach after a short period of time?" ?
          Absolutely. I've bought WSO's here from people with only a year in the business who taught me valuable techniques. Show me how to use a software, prospect for new business in a new way, or something else I need to know...I'm right there with the cash.

          So, you can teach something you discovered after just learning it yourself...but mastering a subject? That takes longer.
          Absolutely on point, as they say.

          There's a difference between being an "expert" and being able to teach something of value in a subject area. I look at it this way: most of us are taught English language skills by teachers (and generally quite competently) by people who are not really "experts" in "English" nor are they "experts" in Math or Geography or History or any other thing they teach, but that doesn't devalue what they actually teach.

          Overall, I think the 10,000 hours idea of measuring 'expertise' is as good as anyone is going to get.

          Genuine expertise is truly an in-depth level of understanding of a subject, not just more than average.
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          • Profile picture of the author ExRat
            Hi agmccall,

            Originally Posted by agmccall View Post

            Be an "Authority" not an "Expert"
            ...or the 'go-to guy'?

            Hi Wendy,

            Originally Posted by Wendy Maki View Post

            I look at it this way: most of us are taught English language skills by teachers (and generally quite competently) by people who are not really "experts" in "English" nor are they "experts" in Math or Geography or History or any other thing they teach, but that doesn't devalue what they actually teach.
            Perhaps they're experts in teaching English, teaching Geography, teaching Math etc?
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  • Profile picture of the author Sum1
    It is a relative thing. Not because of what the "expert" knows or can do but by their audience. A dictionary or technical reference to an expert may include terms such as "experienced", "problem solver". But even in advanced technical or scientific areas there can be experts that know little to nothing about the subject where they are considered the expert.
    I'm not referring to the huge numbers of football fans that consider themeselves experts when watching the champions league.
    Take leading edge physics or science discoveries. The expert may have no explanation for what they are seeing but neither will anyone else. The expert ends up being someone who happens to be one single step ahead of everyone else who is interested or has a need. They are no less the expert because they can't explain something. Perhaps the experts will be apparent by their honesty more than their ability to explain everything that ever comes their way.
    In a crowd of very knowledgeable people (such as WF) the experts will be those who genuinely are a step ahead of all the other very knowledgeable people. Being an expert in the IM niche is going to take more than reading a few books.
    Oops! I think I just switched from "What is an expert?" to "What is a niche?" Is the IM niche really a niche?
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  • Profile picture of the author Randall Magwood
    You're an expert when you "officially" launch your first ebook lol...
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    • Profile picture of the author fin
      I'm of the opinion that anyone who says they're an expert is an ass.

      Give people great information that gives them results and let them think you're an expert.
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  • Profile picture of the author Kurt
    Originally Posted by Ron Douglas View Post

    I just overheard someone teaching that it's pretty easy to be an "expert" in a niche.

    Pick a niche topic, read a few books from the library, and boom you're an expert. You now know more on the subject than 99% of the people out there and you have a right to sell them your knowledge.

    Agree or not?

    Out of respect for the real experienced experts, I'm not so sure.
    Before the Net, there was an old saying that said something like, "If you read two books on a subject by different authors, you know more than 99% of the people about the subject and are an expert".

    I think it really depends on the topic...
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    • Profile picture of the author agmccall
      Be an "Authority" not an "Expert"

      al
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  • Most people breeze through a niche subject, but few are experts, very few. Yes I can read a book on micro-fractures in the international space station from solar disruptions (making this up), but that only makes me more knowledgeable then someone who has no clue. The experts are the ones that study day after day and devote themselves to that subject.
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  • Profile picture of the author Audrey Harvey
    I think it's easy to be perceived as an expert.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Audrey Harvey View Post

      I think it's easy to be perceived as an expert.
      Only in certain groups, and only for a short period of time. Eventually, you meet someone who knows something about your niche/subject...and you are exposed.

      But, better than being perceived as an expert...is being perceived as a celebrity.
      People listen to celebrities, and their expertise is rarely brought into question.
      It's easier to become a celebrity in your niche that becoming an expert. Being an expert takes time...becoming a celebrity just means people know who you are.
      A few industry magazine articles, you on the cover, a book written...and BAM! instant celebrity. That can be done in a few months.
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      • Profile picture of the author MissTerraK
        Hey Ron,

        After re-reading your OP, I noticed you said "overheard" as opposed to "heard" and now my curiosity is piqued.

        How did you "overhear" that teaching? lol

        Terra
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  • Profile picture of the author MarketingManUK
    Ron,

    This isn't a new idea - and it does depend on the area on which someone claims to have expertise. There's a book by investment guru Jim Slater called the "Zulu Principle" - the idea is simply that anyone can become an expert on any topic - particularly something niche where the information available to everyone else is limited. So if there are only 5 leading books on the Zulus for instance (hence the book title) once you've read them he argues you're an expert.

    Though of course this fails to take into account that by reading the book you'll not have read all the extra material that went into making the books. Interesting idea, but limited i'd say in its application!
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  • Profile picture of the author Kal Sallam
    An expert online?-- Offcourse, like you mentioned that's very easy to accomplish.

    An expert offline? -- Not so easy I'm afraid. (No hiding behind the screen)
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    • Profile picture of the author JohnMcCabe
      Ron, it's really quite easy to be an expert. Becoming an expert? It depends...

      For example, I consider myself an expert fisherman. Becoming expert was really quite easy. I just spent 50 years fishing, reading about fishing, talking about fishing, watching fishing shows on TV, etc.

      Becoming an 'expert millionaire' is proving a bit more elusive...

      Originally Posted by Kurt View Post

      Before the Net, there was an old saying that said something like, "If you read two books on a subject by different authors, you know more than 99% of the people about the subject and are an expert".

      I think it really depends on the topic...
      And the books...
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      • Profile picture of the author Lance K
        I once explained "expertise" in a PowerPoint presentation...

        Expertise = Excellence via Experience
        So to your question...

        I could read 2 books on free throw shooting, being a sniper, surfing, playing poker, etc.

        But if I never shot a free throw, picked up a sniper rifle, went surfing, sat at a poker table, etc. I'd be no more of an expert than those that hadn't read any of the books.

        My road to becoming an expert may be a little shorter assuming our levels of ACTION are the same (due to having more knowledge of the subject).

        You know the old saying "Knowledge is FUEL, Action is POWER"?

        The reason actoin is power is because action leads to EPXERIENCE. To be an expert, you have to EXCEL at something. And in order to EXCEL at anything, you have to have a certain level of EXPERIENCE (and natural ability/talent).
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        • Profile picture of the author cashp0wer
          I don't agree - I think it takes much more than reading a couple of books to become an expert at anything.
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  • I agree, I'm considered by most people a looser. But one day I said something in front of people and in 2 minutes I'm an expert for the past decade. The threshold is small that is what people don't get, I was lucky to stumble on it.
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  • Profile picture of the author faisalmaximus
    If it was that much easy, then everyone would be an expert. It needs a lot of experience & experiments to be an expert.
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  • Profile picture of the author Martin Lee Jr
    Only in the IM community can one be regarded as an expert in as little as two weeks. But a true expert will have several months if not years of knowledge and experience in a certain subject
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  • Profile picture of the author retsced
    You must be the go to person above the large majority. I'm an expert plasterer with 13 years experience in the field, actually practicing my trade. On many a building site, there are "plastering foremen" who know everything about the trade, but have never actually plastered a wall or ceiling in their lives... they are NOT experts.
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    • Profile picture of the author SteveSki
      You can read all you want about the Grand Canyon and study photos of it but reading 10 or 100 books on the subject still won't come close to the perspective of the photographer who took the photos you only studied and know about. Knowing is not the same as doing. If you can consistently produce a certain result then you may be able to teach it.... but a guard shack lawyer that never won a court battle isn't qualified to teach anything expect theory which may or may not work in real life.

      Cheers,
      Steve
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