Is the word ''free'' a positive, or a negative?
Recently I have been developing a project which is unique, slightly gimicky, but also has a lot of potential. I wanted to develop a portfolio of clients before we launch the website to build trust with post-launch clients, and I am happy to offer advertising to companies 'completely for free'.
Considering the number of companies that I have contacted and the genuine risk-free nature of my offer, I have started reflecting over whether the word 'free' is a good thing or whether that is outweighed by the connotations that my offer could be a scam (or not believable) or could be low quality. I suppose it is related to popular sayings such as ''you get what you pay for'' and so on,
So my question is whether to you the word 'free' is a positive or a negative and by extension whether or not I should contact companies highlighting that I would advertise them for free pre-launch.
I'd love to hear what you think!
Ryan
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