Is "review" a good buying keyword for a pair of shoes?

5 replies
I am getting some traffic for a pair of athletic sneakers with the keyword "[product name] review", but no sales yet. It's still not many clicks, but I am starting to get worried that either my review is bad or they are not in a buying mode. I do get a decent number of clicks through to the merchant, though. What do you think?
#buying #good #keyword #pair #review #shoes
  • Profile picture of the author BloggingPro
    I don't usually go with the review keywords when promoting shoes. What I do focus on, however, are discounts. High Heel Discounts! Or Whacka-Widget Discounts.

    I know if they are searching for discounts, they are ready to buy, they just want to save some money!

    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
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  • Profile picture of the author Benjamin Norman
    Without seeing your website or the merchant's page, it could be a price thing. People like to shop around for the cheapest price. You may want to look at listing a number of websites comparing prices to help push the merchant you are promoting (it would be best if all merchants have affiliate accounts).
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  • Profile picture of the author RobIMJones

    I'm gonna have to agree with BloggingPro - When people search for "product name" review.. they are still in the research stage of buying therefore a slight change in keyword may make a world of difference!
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  • Profile picture of the author vCr8
    I agree with posts above; "reviews" can help buyers to decide most especially if they are looking for comfort and other specs. You can up your game here if you can include coupons or discounts...
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  • Profile picture of the author bydomino
    I disagree, we are seeing good conversions with the review word on products.

    Many folks will run a final product review just before they buy. That being said you need to check your traffic and if high then check your price and site.

    When selling on a web site there are many bases to cover.

    I suggest you split test to see if your review terms are really causing the issue.

    I hope this helps,

    Kevin Marshall
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