She isn't even pretty. How sad.

In a Huffington Post interview, she said she got inspired at age 11 by the movie "Pretty in Pink."

Pretty isn't a necessary qualification for Senate.

She is obviously targeting a very specific section of the population. So, with that in mind, perhaps it's not too bad.

Didnt Sarah Palin follow a similar strategy? She did not do bad considering her "worth" as a potential country-leading politician.

OMG Suzanne...your warning wasn't enough. I almost covered my computer screen in coffee when I clicked on the link!

-- j

Regardless of her website she probably could do no worse as a politician compared to most.

Jeffery 100% :-)

Hey - Anyone know who designed this site?

I need a new site setting up

Isn't part of the idea of branding to sow mental seeds.

A car brand doesn't make you want to buy a car, but when you *do* want to buy a car, your brain goes to the brands that are embedded there.

Same with this I think.

When voting comes around, the young voters, who have maybe never voted, will think to that bright young energetic woman candidate and, bang, tick her box?
If you ask them why they voted for her, they may not be able to give a sensible answer, but the job has been done by then.

Do not doubt her intelligence. She is probably a lot smarter than most people know. Look at the attention she is getting. After all how many candidates currently have their own thread going on WF?

This is a great example of "out of the box thinking."

I loved the movie Pretty in Pink.

Here is her explanation for the pink site:
New York state Senate campaign: ?Diva? candidate Mindy Meyer explains pink site - POLITICO.com

She should know that appealing to the younger generation is not the best idea. They don't represent a high percentage of people voting.

Oh God, imagine the pinky tears streaming down her face once reality hits her.

In other order of things, I wonder what other themes she had to turn down in order to accept the Pinky Mindy persona...

She picks a wrong background theme song...

I personally suppose it isn't. Colours have effects on humans. Take red for example, it sets of a warning or attention signal in my head.

Senaters are definitely looking at trust to be one of the number one emotions to install in others. Pink definitely doesn't render that behaviour.

She should definitely go for a soft blue or brown to get the whole "trust" effect going for her 'brand'.

Just my two cents

I love the background music.

I looked at this for 5 seconds, and there's a pink outline of the site burned into my retina!! Is she running for Senate or Homecoming Queen??!!

Horror.

I can't imagine one population or group of people who will take that page seriously. Even young women her age. I just don't see it happening.

She's got too much mascara on, looks like a jersey shore tramp (maybe thats her branding?) and reality is noones going to vote for her just because of her branding. I see more girls calling her a slut and taking offense to the way she's marketing herself like a little myspace whore. She better have a message and pretty damn strong message at that and right now all I'm seeing is pink and sparkly diamonds.

She might as well throw a half naked pic of Brad Pitt up there and a photo of her doing a handstand on a keg.

I'll put $100 down right now that the majority of folks just laugh at her.


Also, I'm not sure if anyone follows Sam Harris but he once did this exercise to show how quickly people can associate traits to another human being. He stood up in front of a room of people and pretended to hold a very large diamond between his hands. Then he asked how peoples perceptions changed of him.

Obviously the main perception was that he was wealthy/rich. But then people will also associate other irrelevant things as well (there is a name for this in psychology but I forgot it - misassociation of something its called). Like that he is a snob, or that he has had an easy life, etc etc.

The point is people will draw MANY conclusions about her (whether they're right or not) just based on the way she's branding herself.

Words like:

cheap
slut
immature
unexperienced
stupid
not to be taken seriously

etc etc

I just think she went a bit too overboard. Having a bit of pink wouldn't have been a problem, but she really just took it way too far imo.

Crap, I had my volume BLASTING when I clicked that link and I woke up my daughter lol oh well. I just showed her what she never wants to be .

Anybody remember Willyam the Hillbilly Marketer, speaking of branding. His main page is down now, but his facebook page is here
https://www.facebook.com/pages/Willy...13054048722800

If you missed this character, he still has Youtube videos up if you Google willyam hillbilly marketer

Was it out of the box thinking? The Internet was buzzing about him for a short while. Did anyone ever buy anything from this guy? I doubt it, but he was talked about and laughed at a lot.

This girl is the Willyam of Politics, IMHO. A flash in the pan of Internet history. She's smart and has education behind her so she'll do alright even if this campaign is a bust.

Attention comes in many different forms and poor old Willyam is just some scraps of what he created that are still left on the Internet. People's attention spans are short. Her gaudy website is the buzz today and will be forgotten tomorrow.

LOL, that's too funny!

I think I just found here Mentor, an Italian congress woman (no joke)...

(Ooopps, something has popped out of my blouse, wasn't meant to happen).

Go and check who I'm talking about http://media.wistbacka.se/2008/09/crw_0136.jpg

G.

P.S. She had somehow a "strong" brand but I removed the image embedding due to WF rules, maybe better not to display

Did anybody else have a download immediately start? or attempt to?

OMG. There would be no way I could take that girl seriously. I feel like I landed on a page off MTV.

Oh god, the agony. Good luck, chick.

She lost all credibility with me as soon as her 'theme' song started and I read her tag line......

"I'm Senator and I Know It"

I'm all for new, fresh politicians......but c'mon....maturity really does need to be a prerequisite.

/end thread

Same exact thoughts that were going through my mind. People almost seem to believe any form of extreme branding is a good thing. Problem is this girl is branding herself to be an idiot. That was actually the first word to come to my mind when I saw her picture was "escort" followed by "jersey shore" (just look how jersey shore branding served the situation - he became known as the worlds biggest douchebag).

People are using Arnold and Reese Witherspoon as examples but seem to be forgetting both these people were TOP OF THEIR GAME.

Reese Witherspoon is an impeccable & highly talented actress, she's made many classic movies aside from Legally Blonde. BECAUSE of her SKILLs and ABILITIES. That is what branded her more than anything imo.

Same thing with Arnold. When he was in his prime nobody could touch him. I don't believe his success had that much to do with his branding. I'm sure it played a role, but genetics likely played an even larger role. Dedication to the perfect physique and an insatiable drive to push the envelope is what made him who he is.

This girl will be forgotten within a week after the election. If anyone does remember her it will be for how ridiculous she tried to campaign herself.

She is also the first female to run for the NY senate, not to mention she's only 22. The more experienced, older, and potentially "corrupt" male politicians, as corrupt as they may be... its very likely they will make a machery of this girl.

I just don't think what she is doing is smart. You need to make your mark in a more clever way than that. People are just not that stupid.

-Red

It's good because it's unique. People are pissed off and tired of voting between two of the same old same old white guys. It's certainly not professional, but it should get her media exposure and attention and if she can actually hold her own in debates, she'll have a better chance than with a boring website/brand.

I would do her.

wth.... you have to be kidding me "I'm a senator and I know it", sounds like its from the LMFAO song.... sexy and I know it... daam I think her only vote would be from fin. LOL im just screwin but seriously what can she possibly do to help, the economy just sux atm. I'm sure shes great in person but kind of an epic fail webpage.

"I can tell you one thing, I have no experience in corruption,". Neither with web design.

Ehhhhhhhh.....that's about all I can say.

Nice share!

Sexy and I Know It killed me

Cheers,

~Gary Ning Lo

She is trying to create publicity and she is achieving it.

I have always seen familiarity as a powerful weapon if used correctly.

For Mindy Meyer, I see a story of "from WHO Are You to HOW Are You".

Okay, I checked out Miss Meyer's bling-bling site and followed a few of her press links to view reader comments.

My take away is that this is like someone swallowing a grenade.

You know it's gonna make a mess, but you just have to watch it happen.

It appears to be more a parody than reality.

Is it just me, or would the theme song for Madagascar 3 be a fitting background track for this site?

This is what her branding efforts to date say to me.

Her publicist/marketer should be shot! Lol no but seriously ambition is good at such a young age and i love seeing exceptional people who are so young excelling in there field. However if she wants to become a politican she needs to loose the cheesy gimicks and go with something that commands respect and provides a sense of credibility. My 2 cents.

Loved the ambition, definitely stands out, this is definitely " different"
A little too young maybe, who knows, maybe a 22 year old pink girl will make more change then a another suit man, as said- to receive something you never received before, you need to do something you never did before, as in- i would give her a try.
The hole message though screams- im young and have many things to learn but i have real interest and ambition.

But she does get a nice backlink and some free traffic! win!

Le question: So, is this appropriate branding for a wanna be politician?

WOW! I have to say, she has DEFINITELY gotten the attention she wanted, BUT, not appropriate for a politician (especially somebody that claims to be conservative).

Maybe to explain at least, why I feel this way.

Her CHOICES (made deliberately) for this website bring attention to her campaign, and not necessarily to her policy. Her choices speak to how she may act if she were a senate member. Will she make decisions to incite? Will she make the RIGHT decision that is best for the 'whole' of a particular situation? Or will she try to find the most glamorous, titillating, "talk about me", crowd-appeal option (right or not) that meets the flavor of the month?

I worry for a public that would vote for a reason as shallow as having a pink website. Idiocracy, anyone?

On that, though, is some ambiguity: her choices made for the website draw attention to the campaign (reaching an intended goal); however, I think also bring to light a potential flaw in mind-set.

For that reason, I am torn on if it is the right decision. It is brilliant, and yet dumb at the same time.

The in-your-face pink is doing one thing...getting people (like us) to talk about and visit her site. It's more flash than substance so my vote is NO, it's not a good message for someone aspiring to be a politician (or maybe it is...HA!).

And FFS who uses a statcounter on their page anymore!!! From statcounter . com even....

Really?!?! Really??!?!?!

Forget just... EVERYTHING you know. I'm going back to angelfire websites. Seeya!!

Here is the only thing you need to know to be absolutely sure that she, and the people advising her know nothing about branding on the web:

http://www.mindymeyerforsenate.com/

She knows no more about branding on the web than any local business owner who has never marketed themselves on the web and suddenly decides to register a domain name with the number 4 in it.

Any branding that happens as a result of her web presence will happen completely on accident as a result of people gawking at how bad it is.

Her use of the number 4 in her domain name and the fact that she did not also register the domain with the spelling for shows that she knows how to market just about as well as the person who once becoming your friend on facebook without any other introduction suddenly sends you a message consisting of:

"How R U?"

Branding? Pfffffffffffffffffffffffffffffffffffffft (wipes spray off monitor).

Imagine what happens when web trolls or those running against her register http://www.mindymeyerforsenate.com/ since she forgot to?

'I'm senator and I know it'

lol'ing pretty hard!

She may be targeting a certain demographic but unfortunately I don't think that particular demographic are too interested in politics.

There's nothing new about strange branding to make a point. In the UK the Monster Raving Loony Party has managed to win seats before, even though there is pretty much nothing serious about their policies other than to point out the hypocrisy of the mainstream parties.
In these situations the strategy may be to make it obvious you are making a point but not so obvious what that point is. That way you get lots of attention but people spend time trying to figure out what point you are trying to make. When the penny drops it is easier to recall what it was all about.
Gaudy pink, leopard print text, diamante text and then strangely a suite of issues that are are pretty standard stuff for any campaign (which therefore don't stand out). There appears to be one thing on the site that by it's irony is probably the most serious topic (that most politicians would seek to steer well clear of in any campaign) included on the site while being portrayed in probably the least serious way. It also seems to fit with the persona of the candidate(?) while protecting her from too much fallout from a fairly contentious and polarising discussion.
I'm not sure it is a strategy that would work particularly well for most products that are marketed on the warrior forum but it may have a place in some other niche altogether.

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Bwahaha! This is funny! But seriously, she doesn't take stances on any issues...

So does that mean she is for it or against it? She is too flip floppy for me.

But I hope she wins! Only for the fact that I would love to see these uppity rich good ol boy politicians freak out!!!!

Looks like a stunt for media attention about the "absurdity" of it.

She's probably just trying to get popularity to help sell herself as a marketing tool to some company or another.

LOL! She openly admits "she's not corrupt."

All United States Senators proudly wear their
"badge of corruption" with honor.

Unfortunately, Ms. Myers does not meet the
qualification for United States Senator.

Please look at each one of her pictures...
Notice how Ms. Myers NEVER touches
anyone with her hands.

No Brooklyn love!

She's got the whole forum's attention...

so, who is the marketer here....

a whole bunch of people pretending to be so smart,
or a dumb girl with a purple site

hahahahahahhaha

I don't know whats more important to take from this thread.


1) The fact that a drunken monkey could have executed this better...

ORRR

2) The fact we actually have warriors who seem to think this girls a genius.


Either way, I am officially perplexed. Maybe if I get a bud out of the fridge I'll understand a little better. Too bad I don't drink.

-Red

Seems like she'd be smart to have two sites -- mm4senate and mmforsenate.

Keep the current one for the younger crowd (but will they vote???) - and a more conservative one to establish credibility.

As for people focusing on the way she looks - I find it humorous but am not really surprised - there's not much at stake in the 'looks vs. qualifications' arena where politicians are concerned.

I would, however, love to get on a plane with these male commenters and see what their reaction is to a hottie female pilot. When their immediate welfare is at stake, I'm guessing their thoughts are not on how the pilot looks (okay, well a little!), nearly as much as - God I hope this babe can really fly a plane!"

Will be interesting to see how Mindy Meyers fares in November, and if she is elected, where she takes her branding from there.

sbucciarel I think this is a direct attack on any person.
Based on just a web design we should not decide about a person's ability.
If you see her gallery page then indeed she has a strong network.

I dont know who designed the site but if she herself did it then may be she is not good at web design skills...Or may be she hired some newbie designer and they just used her fav color....She probably said it may work coz she is busy with Political studies rather than web design...

Thak you.

Pink, as a color is calming when you look at it, scientifically. Since some people were asking. It's only our stupid American macho culture that has made it a "girly" color. In other countries you don't see this nonsense and where grown men aren't afraid someone will think them "girly" if they wear a pink shirt. It'd be cool if we could outgrow that kind of nonsense at I don't know, the age of 10 or so? Ok off on a tangent here.

But since this is America, people will think it's a not so serious website, perhaps.

Also, as many have noted, if you target young voters it's not always going to take you far. On a national stage for sure. For one there are more old people as a demographic. For another, younger voters aren't as likely to vote as older voters.

But anyway, I think her site is cool as it makes me smile and I hope she does well, regardless.

Is that for real or just a joke website? wow and you say us English have messed up wannabee politicians, at least it made me smile, if real life does not work just move to the states and run for politics.

Jesus ****ing christ. This joke is running for Senate? Did she really win the primaries?

Ohgodwhy.

[DELETED]

Wheres that ballot, my kind of candidate lol.

She isn't even pretty.

At least she's got the balls to take action and at least attempt to achieve a goal. Haters gona hate

This Site Has Been Deemed Appropriate by the
WarriorForum -GIRL POWER - Committee

Funniest thing I've seen today.

Keeping to the theme of branding (and positioning) and away from politics, I think she's way off.

Sure I'm 10 years older, male and live in the UK... I've no idea what the kids are doing these days but I reckon the people this appeals to aren't of voting age. Or don't vote.

lol.. and when you want to watch photos you are taken to flikr.. Thanks for sharing, it was the "laugh of the day"

wow.

The autoplay music is just icing on the cake.

There is a lot of pent up anger from college students who perceive that the government is not delivering what was promised (I have 2 college kids, so I know from whence I speak). If she positions herself right to the 20-something group she might have a shot. Remember we're talking about kids who think pink hair and pierced-whatever, with lots of body ink, is a great look.

Just when I thought this couldn't get any worse, the music starts....

Hell, I'd probably vote for her just to throw some current bum out!

Casting my vote for "pop-tart idiot"

After seeing the website, I found it to be a very facepalm worthy moment. Obviously no respectable or logical person could ever take that seriously....but of course we've had unreputable people elected for respectable political positions before so I wouldn't count her completely out :-P

don't some of those pics look like they are photoshop fakes? I'm not a photoshop expert, but the lighting and clarity of some of her pics doesn't look right.

just wondering.

When are the elections?

The decadence of society is exemplified by this woman. She intends on applying for the position of a Senate while her marketing slogan is "I am a Senator and I know it." Has she ever watched the video of "I'm sexy and I know it"? The movements in the video are certainly questionable, but the fact that this woman is utilizing it for her popularity is beyond belief. I certainly would not wish for me to be associated with such a song.

It's all PINK and bold...not to mention, the glittering fonts really make my eyes hurt. Do you think she'll have my vote?

I don't think that people are even thinking about what they are doing a what consequences would their behavior bring. This is just ridiculous.

It works well if her constituency is 12 years old.

It's got us talking so it is working:

22-Year-Old Mindy Meyer, A New York State Senate Candidate, Defends Hot Pink Website « CBS New York

Mindy obviously likes to pose for pictures. She relates to the camera, not (apparently) to the people around her in the photos.

The problem with the whole website is it's all about Mindy, not about the potential constituents. Even her "issues" page is all about Mindy.

There's nothing on the site to engage me at all. Why should I care if she's the youngest woman to run for this office? What does that have to do with anything?

Just based on what I see in the website, she is self-centered and somewhat phony. (Not all that different from many politicians, I suppose.) She doesn't seem to be the kind of person I would vote for. The statements on the "issues" page are pretty shallow.

I love how "I'm Sexy And I Know It" plays in the background.

If she doesn't make the senate, at least she'll have a career in IM.