Question on single opt in

by 20 replies
24
I have really been in a debate about single or double opt in, and I read tons of threads on it here, but I thought of something that doesn't seem to be discussed. With single opt in, if someone puts another person's email in the form, and you send them email, couldn't they report you using the CAN SPAM act? It would be sending unsolicited email, even if you didn't know it. That would mean you could have to pay thousands of dollars per email.
#main internet marketing discussion forum #opt #question #single
  • ...and the sky could fall tomorrow. Do what works for you. If that's the reason for not using single opt-in, i'm sorry, but it's not a good enough reason IMO. You can let people know that their freebie will be sent to their best email address.
    • [1] reply
    • Banned
      Exactly the same could be said of the confirmation email itself, if you use confirmed opt-in.
      • [1] reply
  • I had to research this with a company I was working for in the past - an excerpt from the research:



    Enjoy!
    • [ 3 ] Thanks
  • If you get 100 opt-in, probably 50 will vanish through double opt-in
    • [1] reply
    • I'm new to list building, but have set up my
      auto-responder as a single op-in in for three reasons..

      1. Because I have heard similar figures to this..

      2. Because as soon as they op-in, I send them to
      a OTO page in the hope I may make a sale..

      3. I think people are wanting things faster now a days..
      (personally for me double op-ting in is a pain)
  • I wonder how inflated your list gets by using single opt-in.

    I have double opt-in and there's a number of signups that never confirm and consequently never receive their freebie...
    • [1] reply
    • Banned
      Well, if you mean "how inflated compared with using confirmed opt-in under exactly the same circumstances", it depends (mostly) on how good you are at encouraging/explaining, I think? There are various things you can do to try to get the successful confirmation response up to about 85% - 90%, though I think it's probably fair to surmise that most people are considerably less successful than this?

      One can always split-test, given reasonably constant and consistent traffic sources?
      • [1] reply
  • Should it come to a vote , I'd vote for single opt-in. Especially as people nowadays are conscious of time. Single optin is much quiker and for me it's a pain to log in to my email afterwards then sometimes having to wait ....sometimes waiting a minute is too long.
  • How long is a piece of string?

    Alexa and others are right, if someone does enter a false email you will get IP address details, but you still have to deal with the pain of someone complaining about this that you wouldn't get if you used double opt-in.

    For me I use aweber and the video that explains what is required to confirm the email. My confirm rates are pretty good, and to me if someone can't confirm their e-mail then the chances of them actually reading my e-mails in the future are pretty slim.

    I would rather have 10 confirmed double opt-in leads who want my lead magnet than 50 single opt-in leads who may have just used a throw away e-mail they never check.

    Ultimately it's down to you about what you use, and what works best for your niche. If you do prefer single opt-in then I would stick with getresponse as they're happier to let you use this method of single opt-in than aweber.
Join the discussion

Next Topics on Trending Feed

  • 24

    Question on single opt in

    I have really been in a debate about single or double opt in, and I read tons of threads on it here, but I thought of something that doesn't seem to be discussed. With single opt in, if someone puts another person's email in the form, and you send them email, couldn't they report you using the CAN SPAM act? It would be sending unsolicited email, even if you didn't know it. That would mean you could have to pay thousands of dollars per email.