How important is your domain?

26 replies
I had the perfect domain name and of course it isn't available. The one I settled for is a .com and though it describes what the site is about, it isn't my favorite. I'm kind of stuck on this whole thing, but I don't know how important it really is down the line. The website will be closer to a blog, but I just don't want to start out in a negative way. Is the domain name truly that important? Thanks!
#domain #important
  • Profile picture of the author RexMapes
    There are alot of things a "perfect" domain can help you with, but the real value in a domain is what you give it over time.

    Example: Who would have ever wanted a name like godaddy.com?
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    • Profile picture of the author Jeff Burritt
      Agreed. But it does help to SEO a targeted domain name.

      You might also consider .biz .co .us etc.


      Originally Posted by RexMapes View Post

      There are alot of things a "perfect" domain can help you with, but the real value in a domain is what you give it over time.

      Example: Who would have ever wanted a name like godaddy.com?
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    • Originally Posted by RexMapes View Post

      There are alot of things a "perfect" domain can help you with, but the real value in a domain is what you give it over time.

      Example: Who would have ever wanted a name like godaddy.com?
      Love this! Who ever knew GoDaddy would become such a HUGE company and well known name to everyone online
      Domain isn't everything. Something short and catchy is always good though
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  • Profile picture of the author Outsourcingnerd
    Many people suggest a com, net or org domain in that order, but I have seen examples of .info and other low price domains rank very well too.

    My advices are:

    *Pick a domain that is relevant for your niche (not just a single golden "long tail keyword")

    * Make it short and yet relevant (avoid more than one hyphen)

    * Think about if you have to tell someone on a phone what your domain name is - would he be able to get it, without you being able to triple spell it for him?

    * Would it make sense on a business card (short and catchy)?

    * Sometimes it can help to think about a pyramid - the top level is your domain name, and each layer below are sub topics. Would the domain on top be suitable for the layers below?

    Just a quick brain storming - good luck :-)
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  • Profile picture of the author FrankMiller
    Pick something easy to pronounce.

    Something that is a .com

    Something that describes what your site or product does.
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  • Profile picture of the author sbucciarel
    Banned
    There's rumors that Google is not giving exact match domains the preference that they once had ... I'd go with a brandable domain if you don't like what you picked out.
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  • Profile picture of the author Obosh
    From SEO prospective domain name is not that important....otherwise people would have not picked brandable domain names like - google, yahoo, bing etc....

    But your domain name is important for your website and traffic....and I would suggest you to go with keyword rich domain names rather than brandable....search engines high light (bold) the keywords in the domain name....

    Say you searched "design" in google and what google does is - bold the keyword in the search result...see the image below...and this is important because searcher would feel that the website is relevant to his search as the domain name has the keyword....





    Try to keep your domain name -

    Short
    Memorable (easy to remember)
    Difficult to misspell
    Pronounceable (if you go for a brandable domain name)
    Descriptive (keyword rich or keyword in the domain name)
    .com extension (if possible because people usually think website means .com)

    And if you run out of short and catchy domain ideas you can use online domain name generator or domain name suggestions tools....
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    • Profile picture of the author repstein
      Originally Posted by Obosh View Post

      From SEO prospective domain name is not that important....otherwise people would have not picked brandable domain names like - google, yahoo, bing etc....
      Google, Yahoo and Bing don't need to have url's optimized for search engines- they are the search engines! There's no proof for your claim from their url's.
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  • Profile picture of the author MaxPowers
    It depends on how you will promote the domain and what it's for.

    You can do very well with either a keyword domain or a brand name for a domain... ebay is not a keyword in itself, but it is a strong brand. It is easily said and understood and lends itself to social marketing.

    the-longest-domain-filled-with-keywords (.com) can help SEO, but can kill your branding. If SEO is your game, this doesn't matter much since people will be clicking it from a search engine. Same thing if you promote by email.

    Also watch for double s's and such... DellsSearch looks good, but dellssearch gets confusing on the eyes, doesn't work well in webinars, etc.

    The same applies to words that could be blended multiple ways such as MaxPowersExplores... or was that MaxPowerSexPlores?

    There are no hard and fast rules for domain names... it depends on usage, marketing, branding, etc.
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  • Profile picture of the author VHSEOMike
    Google may give you something extra if your domain name is optimized, but if you do not optimize it, it's OK. Write high-quality content--it is more important.
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  • Profile picture of the author lovboa
    Banned
    I've been building a bunch of sites lately with domains that I registered a while ago but never got around to using.

    They have nothing to do with the keyword. Some of them have nothing to do with anything at all. Just made up words.

    There hasn't been anything noticeable in difficulty of ranking.
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    • Profile picture of the author ArielT
      madelyndon, I was in the same situation like you, thinking the same, fortunately I kept thinking and have good ideas and they was availables!

      But I know It's very hard right now to find good domains availables...have you tried to see if the owner sell it?

      I think the domain is important but more important is that you feel confortable with the domain so you feel motivate to create content.
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  • Profile picture of the author casablancas
    Move on and do the best you can with what you got available. There is no point dwelling on things out of your control EVER.
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  • Profile picture of the author dmg68
    I think a very important domain names, domain names should be short, easy to remember, reflect the content you want to create .
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  • Profile picture of the author Miguelito203
    Originally Posted by madelyndon View Post

    I had the perfect domain name and of course it isn't available. The one I settled for is a .com and though it describes what the site is about, it isn't my favorite. I'm kind of stuck on this whole thing, but I don't know how important it really is down the line. The website will be closer to a blog, but I just don't want to start out in a negative way. Is the domain name truly that important? Thanks!
    When I first started my blog, I did the same thing -- kept going back and forth. I eventually learned that as long as your domain name is reflective of the niche you're in and is easy enough to remember, the content that you offer your visitors is far more important. After all, that's what's going to keep them coming back. In short, move on to the next step. If you stay stuck on this, you're never going to get anything done.

    Joey
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  • Profile picture of the author BlackVoid
    Its important. Look up the keywords G**le "thinks" are associated with your topic based on your domain. It they don't have it right it will take you much extra work to "train" them into understanding what you are all about.
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  • Profile picture of the author KimboJim
    Honestly, getting .com is a preference because it is easy to remember, but it's not essential. Unless you are selling the website, then you can easily get ranked and remembered with a .biz, .org, .info or .us TLD. But, you want a .com when you are selling because people consider them more valuable, and you will often make more money if you have a good TLD.
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  • Profile picture of the author BlackVoid
    Don't bother with .biz or for that matter .info. They do not rank well compared to com net org.
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  • Profile picture of the author Jtraits
    Domain name is good to be simple and close to the type of your business ... extension (.com,.net,.org etc) do matter but don't take it too seriously since there are alternative solutions... just make sure you make it visible to SEO with choosing the correct keywords
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    • Is there a significant difference in .biz and others compared to the .com domains when it comes to SEO? I'm sort of new to this and trying to figure out what is going to get the most exposure.

      Thanks in advance,
      Aaron
      sanangelopropertymanagement.wordpress.com
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  • Profile picture of the author madelyndon
    Thanks everyone. I actually ended up going with an older domain I had purchased. My biggest problem with everything is I obsess about the tiny details and then I don't get much done. I'm FINALLY moving on, although I still find myself driving in the car and thinking hmm maybe this domain is better..frustrating!
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  • Profile picture of the author antac
    Banned
    A domain name can make your site seems more professional and usually easier to remember. However, the ranking is mostly based on the page's popularity and the content's relevancy to the user's search input.
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  • Profile picture of the author therichb
    Choosing a domain for your business sounds really important but if you feel you can bring sales to any domain then not matters a lot but truly saying, Domains play a big role in defining someone's business image in lot cases.

    Mostly people go with .com's, dont know why, but you have a large variety which is appealing in nature like that of .co, .tv, .xxx, .asia, .mobi etc...
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  • Profile picture of the author omenstrippers
    Originally Posted by madelyndon View Post

    I had the perfect domain name and of course it isn't available. The one I settled for is a .com and though it describes what the site is about, it isn't my favorite. I'm kind of stuck on this whole thing, but I don't know how important it really is down the line. The website will be closer to a blog, but I just don't want to start out in a negative way. Is the domain name truly that important? Thanks!
    This is the presentaion mode of my site and base of my business.
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  • Profile picture of the author fenomeno
    Domain is important. I would suggest that you find easy to remember, not long, descriptive, niche related .com domain. Sometimes is better to buy quality domain than to register low quality domain.
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  • Profile picture of the author mmrumii
    a domain name is very important for seo first.
    then I think domain name will be better if it's similar with site content
    and sometimes domain name help to get more traffic sometimes.
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