Effective One page Amazon sites?

32 replies
I have a couple of Amazon products that I want to promote on single page sites.

I'm just kinda lost for ideas on how to effectively do this.
Do I need more than one page? Is there anything I should or shouldn't be doing.

I need advice on a theme or layout for the page in which to promote the product the best possible way.

Any pointers and tips for single page sites for Amazon would be greatly appreciated.

Thanks.
#amazon #effective #page #sites
  • Profile picture of the author ChrisMcDonald
    A few things to help you out:

    1. Even though Google don't tend to tell us exactly what their algorithms look for, we believe that single page sites get beaten with a big, fat and ugly G-Stick. Google are all about providing their audience with value - how can a single page site give value effectively? (Without having a 10,000 word article on the one page!).

    2. Having a few pages up is easy - try a page each for: Review, Description, Specs etc

    3. Make sure you keep your reader interested - filling the fold full of adsense crap is useless, your bounce rate will increase if you do this.

    4. Provide your reader with value - what are they looking for if they come to your site? Best prices? An independent review? Your keywords should reflect this.

    Hope that helps somewhat
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    • Profile picture of the author youngchild92
      Hi,
      Single page websites won't rank at all on search engines now, especially on Google (since it is getting smarter & smarter). Even niche sites with 5-10 pages take a lot of hard work (building links, posting quality articles with perfect keyword density) and time to rank on the first page.

      Until the end of 2011, I did have a site where I had 3-4 pages and did some backlinking using bmr to rank it. It was at #2 or #3 on google.com and #5 or #6 on google.ca. I had posted 5 product reviews of a particular niche (a 1000 word post) and 1-3 articles (not more than 400 words each) of the niche that the site was in. It was a typical micro niche site. This site took about 4-5 months for ranking that high even though it was fairly less competitive niche. It was doing pretty well driving me sales on amazon every other day until some google update came in. That site from then never crossed page 50 of google for the keyword I was ranking on the first page. I now realize that I had been using the same anchor text for the backlinks which may have triggered the sudden downfall of my site.

      Anyway, I have been talking out of context here. So to conclude, I would advice you to write at least ten to twelve 500-600 word articles in your niche , post one to three every week and and after you have posted minimum 5-6 articles, then post the review page.

      I would say not to do any link building unless the site is at least a month old. Google will slam your site if it smells something fishy and it will take a lot of effort on your side to recover your site on Google. I should stop writing now otherwise I would keep my anecdotes going & going.

      P.S. PM me if you want to listen my anecdotes. All the best!
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  • Profile picture of the author wolfmmiii
    I wouldn't say 1-page sites can't rank anymore but Google has made it pretty clear that they want to rid their results of them. If you know it's an uphill fight, why bother? You are going to lose in the end.

    Also, how many visitors are going to return to your site later on (repeat visitors)? Don't forget the effort involved either. What's easier to create and maintain: a single authority site or 25 one-page domains? Hint: a single authority site.
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  • Profile picture of the author aaronjunited
    So basically you can't promote pre order products then. Lets be honest a niche site for pre-order products would be strange.
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    • Profile picture of the author wolfmmiii
      Originally Posted by aaronjunited View Post

      So basically you can't promote pre order products then. Lets be honest a niche site for pre-order products would be strange.
      Sure you can. Why would it be strange? If that's all you are promoting, then build the entire site (including domain name) around up-and-coming products.
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  • Profile picture of the author aaronjunited
    There's only so much content for a pre-order product that you can do. And if you build a nice site there isn't much your going to be able to talk about a certain niche.

    Say for instance Shoes, you can write about plenty of hundreds of kinds of shoes, but not really detailed as to offer value. This is because it's a pre-order product, you can't review it, you have to go based on what information is available at the time.

    Maybe I'm thinking in a different way, as I'm new to it all.
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    • Profile picture of the author wolfmmiii
      Originally Posted by aaronjunited View Post


      Maybe I'm thinking in a different way.
      Yes, you are. Believe me when I say a site built solely around pre-order stuff is possible.
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      • Profile picture of the author aaronjunited
        Originally Posted by wolfmmiii View Post

        Yes, you are. Believe me when I say a site built solely around pre-order stuff is possible.
        pmed you mate.
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  • Profile picture of the author Michael Franklin
    If you're willing to focus on dedicated traffic sources outside of exclusively ranking organically on Google, you can still do very well with one page product sites....YouTube is an excellent example of this.
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  • Profile picture of the author aaronjunited
    So what your saying is use YouTube to get visitors to your site.
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  • Profile picture of the author ChrisMcDonald
    You're already thinking outside of the box by picking up pre-order products. Have you done any google keyword research based around this?

    How many sites do you think there are that revolve around 2012 Christmas toys? Ones focused on toys just for boys and girls?

    Did you know there's a Toy Fair every year that people immediately create websites around, that all focus about the top 10 toys for the year, even though they're not released for sale yet? That's pre-order.
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    • Profile picture of the author aaronjunited
      Originally Posted by ChrisMcDonald View Post

      You're already thinking outside of the box by picking up pre-order products. Have you done any google keyword research based around this?

      How many sites do you think there are that revolve around 2012 Christmas toys? Ones focused on toys just for boys and girls?

      Did you know there's a Toy Fair every year that people immediately create websites around, that all focus about the top 10 toys for the year, even though they're not released for sale yet? That's pre-order.
      Yea my Dad does this every year. I'm aware of the massive opportunity's.

      I think it just feels weird building a niche site aimed at pre-orders, maybe cause I like the idea of a single site for a pre-order product.

      Do you have Skype mate?
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  • Profile picture of the author fxbattleground
    Thanks for this!
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  • Profile picture of the author drmani
    Originally Posted by aaronjunited View Post

    I have a couple of Amazon products that I want to promote on single page sites.

    I'm just kinda lost for ideas on how to effectively do this.
    Do I need more than one page?
    Jay Abraham drilled this into my head - Run inexpensive tests

    There's a simple, effective way to test your idea/question of whether
    or not 'single page' sites can work - and how many pages you need.

    What if you built 3 sites - one of 1 page, one of a few pages, and
    one of 10 to 12 pages as someone suggested?

    Then, run your test to see which ones rank well, attract the right
    traffic, pull the most sales, are most profitable, etc.

    Inside of 2 weeks (4 if you're relaxed about it), you'll have a FAR
    more valuable answer than the ton of opinions you'll get from any
    forum or group.

    My 2 cents worth

    All success
    Dr.Mani
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  • Profile picture of the author aaronjunited
    Great idea. Thanks for that drmani.
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  • Profile picture of the author aaronjunited
    I have been chatting over at the Google forums on the webmaster site and I've been told by a well known figure on that forum - It's a myth that single page sites don't rank in Google's search engines. He said Google don't penalize single page sites if they have quality content and a variety of SEO techniques.

    Interesting I think.
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  • Profile picture of the author Manoj V
    Ranking one-page sites is going to be difficult unless your site contains exceptionally good content that cannot be found elsewhere. If you are going to promote Amazon products that seems unlikely because details pertaining to Amazon products can be found all over.

    If you wish to write just a couple of articles to promote Amazon products a better bet would be to use Squidoo. Product reviews published on Squidoo tend to rank well with page one rankings with just a bit of effort especially in low competition niches. You may not have the satisfaction of owning your own site but you will be able to rank your articles well without writing too many in one niche.
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    • Profile picture of the author Kay King
      It is not that Google penalizes one page sites - Google doesn't see thin sites as worth much and thus ranking them can be difficult to say the least.

      If you can link to the page from an established, well ranked site - or if you have the money to promote without relying on search traffic, that might be a different story.

      It doesn't matter what people think will happen - you have to try it and see what happens. If it doesn't work, increase the site with more content that is on topic or on related topics.
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  • Profile picture of the author aaronjunited
    Thanks for the input. I think there is way too much hype these days regarding ranking on page one. Google actually aren't making it hard for us, they are actually making it easy. They want good content, value for the reader and us to abide by their guidelines.

    I'm no expert and I'm only building my first "Amazon" site, but there is way too much hype. Your right in what you say Kay King, just do it, experiment and see what happens.

    Thanks again.
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  • Profile picture of the author Trevor
    If you're planning on doing SEO and getting organic traffic from the search engines, one page of content will not be enough. You'll need more content to rank for any reasonable keywords than just one page.

    When I'm starting an AdSense or Amazon site, I don't go below ~10,000 words of content. Now of course you could stuff all of this content to just the one page but that would probably not be the best approach. Instead, I would add some depth to your site, create more pages and nicely interlink them between each other AND the home page. Don't over-do, though.

    If you want to get traffic the paid way, Then one page can be enough.

    The important thing to keep in mind is you should speak to your visitors (and if you're doing SEO, to the search engines, as well). You can include a video or a bunch of images on the home page for your visitors to get to know the product you are promoting better. Do some pre-selling, you will see higher conversion rates.
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  • Profile picture of the author aaronjunited
    Thanks for the advice and inspiration Trevor, it's much appreciated and I agree with your theory/method.

    Thanks.
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  • Profile picture of the author therichb
    @aaronjunited ...

    Too much competition in the market will bring no changes for such sites with one page presentation.

    Even for amazon, where you find the same thing except descriptions everywhere, how one can think to differ from their competitors & then competing on basis of a one page site, not so effective deal...
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  • Profile picture of the author Anthony W
    Instead of single page sites, why not build them on web2.0 properties like Squidoo?

    It's less customizable, but you'll benefit more from Squidoo's domain authority.
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  • Profile picture of the author aaronjunited
    So the idea of making a proper Amazon site is gone then?
    The advice is not to host your own site and just go with squidoo?
    Really strange.

    What about blogger?
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    • Profile picture of the author Affiliate Ninja
      Originally Posted by aaronjunited View Post

      So the idea of making a proper Amazon site is gone then?
      The advice is not to host your own site and just go with squidoo?
      Really strange.

      What about blogger?

      I do well using blogger for a recipe site promoting Amazon products. I get 90% of the traffic from Pintrest. But I do better doing Amazon review sites useing HTML builders or wordpress. It's all about content. Content sells the product for you.

      The only way to test the site is get traffic and begin testing CTR.
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    • Profile picture of the author wolfmmiii
      Originally Posted by aaronjunited View Post

      So the idea of making a proper Amazon site is gone then?
      The advice is not to host your own site and just go with squidoo?
      Really strange.

      What about blogger?
      I think his point was that if you are going to go the single-page route (which is a bad idea IMHO), why not just use Web 2.0. That isn't a terrible idea for one key reason:

      How much time and money do you really want to spend on one-page sites that have a limited shelf life? I mean, once a product is no longer new (or goes out of production), sites based on your strategy become worthless. By using Web 2.0, at least you haven't cost yourself any money on domains, renewals, etc.
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      • Profile picture of the author mattverick
        Originally Posted by wolfmmiii View Post

        I think his point was that if you are going to go the single-page route (which is a bad idea IMHO), why not just use Web 2.0. That isn't a terrible idea for one key reason:

        How much time and money do you really want to spend on one-page sites that have a limited shelf life? I mean, once a product is no longer new (or goes out of production), sites based on your strategy become worthless. By using Web 2.0, at least you haven't cost yourself any money on domains, renewals, etc.
        That's totally true and realistic. In fact I make some $40 bucks a month from a Squidoo lense and once the product I promote is going to be replaced by a newer version I will just create a new lense. Simple and cheap.
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    • Profile picture of the author aaronjunited
      Originally Posted by Affiliate Ninja View Post

      I do well using blogger for a recipe site promoting Amazon products. I get 90% of the traffic from Pintrest. But I do better doing Amazon review sites useing HTML builders or wordpress. It's all about content. Content sells the product for you.

      The only way to test the site is get traffic and begin testing CTR.
      Blogger and Squidoo I'd say are the best 2.0 blogging sites. Thanks for that info dude.

      Are your review sites on one product or a niche and full of reviews for a range of products in that niche?


      Originally Posted by wolfmmiii View Post

      I think his point was that if you are going to go the single-page route (which is a bad idea IMHO), why not just use Web 2.0. That isn't a terrible idea for one key reason:

      How much time and money do you really want to spend on one-page sites that have a limited shelf life? I mean, once a product is no longer new (or goes out of production), sites based on your strategy become worthless. By using Web 2.0, at least you haven't cost yourself any money on domains, renewals, etc.
      Wolfmmiii your really good at answering my questions lol, I appreciate your help. Your point has just clarified what I should do lol. It makes complete sense what your saying.

      Originally Posted by tristatemedia View Post

      I AGREE WITH DRAMNI......THE BEST ANSWER IS YOUR TEST. test everything and go with what you see and not with what you heard.
      Testing is the highlight here, same for anything in the world really, test and you get results to better inform yourself.

      Thanks again everyone .
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  • Profile picture of the author oniram
    I don't see a major problem with a one page/one product Amazon site because you can add to it at any time. I would suggest that you do lots of keyword searches, you might be surprised at the number of major competitors including Amazon and Google ads.
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  • content is king, lead with valuable information
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  • Profile picture of the author jbsmith
    I have a few review sites that are in the 10-15 pages of content range that took a smallish hit from Google, but seem to have bounced back nicely and are generating sales again - especially two of them that are in-season right now.

    Jeff
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