OTO`s Do you like them?

I don't mind an upsell or OTO provided that it provides
me with more value.

What I do hate is multiple upsell and downsell hell where
the seller just appears to be more interested in getting a
quick buck rather than serving my needs as a customer.

Multiple upsell/downsell hell is one of the reasons that I
will NEVER buy a domain from GoDaddy.

Yes, I'm still a marketer.

Dedicated to mutual success,

Shaun

I like offering them myself as it allows me to pull back in some of my initial investment from paid advertising like Solo Ads for example.

In the past when I have encountered them when I was a brand new to the I.M. world I found them to be very confusing but I must admit that I actually bought one or two myself in the past and I am not bitter about this I actually congratulate the Marketer that put the time and effort into creating a compelling OTO in the first place.

Now that I use them myself I can see why they are so popular but I always think as long as they are going to benefit the purchaser of the product all good and well.

I have seen some software products being sold in the past and their OTO's were not the best in all honesty and I do not see why some marketers do this as you are just going to lose that customers trust forever and they will steer clear of you no matter how many products you create in the future.

This is my opinion of OTO's anyway and long may they continue as long as they provide outstanding value!!!

All the best fellow warriors and good day!!!

If the seller can keep offering me more and more value, who am I to say no?

I bought myself a new bike about a year ago and let me tell you, they had their sales process DOWN.

As soon as I entered the shop an assistant came over and found out what I was after. Unlike another store I went to where the assistant was clueless, the girl really knew her stuff. She immediately narrowed it down to two bikes that would suit my needs. One a bit more expensive, one a bit cheaper.

"Take them out for a test ride, I'll be here when you get back."

That's right. They let me walk out of the store with the brand spanking new bike, ride it around a bit and come back...

... safe in the knowledge that the more expensive bike was FAR better, so of course I took that one.

Then the addons started.

"You get a 20% discount and free fitting for anything you buy on the same day as you purchase your bike, would you like me to walk you through what we can offer?"

Of course I wanted her to.

She sold me a helmet (I'll be cycling on London streets so pretty much essential), mud guards (it was already autumn so the rain wasn't far away), a high vis jacket (darker evenings make it pretty much essential in London), lights (same), a tire pump, bike locks and cycling gloves.

The list went on and on and on but I had no complaints. I was getting a great deal, awesome service and every components provided MORE VALUE.

She closed out by throwing in a free 3 month service and told me to come back the next day and everything would be checked out, ready and adjusted. I did and it was.

So next time anyone sits there thinking to themselves, "Man, I had upsells" ask yourself this. If at the end of the sales process, when you thought you were sick and tired of it, the seller offered you a bag of completely legit cash ($6,000) for $3,000, would you be sick and tired of it? Of course not.

Customers only get sick and tired when you stop adding value to their lives.

I dont mind them if the product is good and the OTO is good
But most give part of the info in the product where you have to use the oto or do without.

If both are good value I have no problem with it

Personally, I don't mind an upsell one little bit if, indeed, it does add value. In fact, as an internet marketer myself I've kinda come to expect it.

There is always the subtle upsell of course, that I encountered when buying a WSO a few weeks ago.

It went something like this - "this WSO comes with no upsell or OTO whatsoever -I'll not make you jump through hoops, you just get the WSO" ==> bottom of download page "this is not an upsell or OTO but I felt I would be remiss if I didn't tell you about this"

Marketers - gotta love 'em

I have no issue with OTOs or Upsells as long as they provide more value and not simply complete a crippled product. What Andy said is the perfect example of a great upsell. I hate it when I get a product that isn't as good as it can be WITHOUT the upsells. I mean give me the whole product in the first place. I should be able to use it and get results with no upsells. Only than sell me upgrades and other products that work with the product I purchased.

Just my .2 cents
Alex

To be honest, I don't mind them - it's just another tool in a marketers bag.

I don't see anything wrong with them as long as they are not a neccesity to run the front-end product the way it has been advertised.

If it is a neccesity, then that is blatantly false advertising on the front-end - and illegal I'm sure.

For me, OTO is fine as long as the seller provide a great value and the fact I love to take OTO offer. But, I really hate when there is a seller who put more than 2 OTOs, it just makes me feel annoyed and makes me think that this seller only looking for a bucks and don't care about their buyers.

Upsells are good if they provide value up and above the first product you are buying or are related in a way that will improve the results of the first products. OTO after OTO are annoying because you know they're not really OTO's just the buyers last ditch effort to get your cash with something that in some cases may not be in your best interests.

Anyone saying they hate OTO's isn't a marketer...

...We all love them when their in our own funnels as they make us more $$$

We dont always love them when others market to us

But if you're providing real value in the OTO's customers wont care. If you can automate what the FE product does or increase it's use then people wont mind at all

-M

I dont mind upsells as long as they are not needed for using the main product. I hate the pressure buying sth that takaes another thing to work as promised...
if a seller adds real value to his upsells I wont even mind two of them but not more. I think upsells are good to keep the main product prices lower, esp. here in the special offers forum cause some people offer really great value for only a few bugs. So I think its ok.

I'm a marketer to the very core of my being, so when I'm marketed to, it doesn't bother me one iota when it's done well. It's not the actual OTO or the actual upsell (or cross-sell) process that bothers me (unless there are like 127 pop ups), but it's in the implementation and if it's done ethically.

For example, an OTO that is required in order to make the original purpose useful is unethical and poorly thought out. However, an OTO that compliments the original purchase works. A very common OTO is having a guide that shows you how to use a specific technique to get traffic, as the original, first purchase.

Then the OTO might be some software or a plug-in that helps you implement that technique quicker and/or more efficiently.

RoD

How do you duplicate the bike shop experience in an online setting? In the bike shop there was real-time, human interaction (some call it "conversation"), but short of chatting with someone, how do you do it online?

I have seen good upsells, and I have seen bad ones, but I don't recall seeing interactive ones.

Any thoughts?

All the best,
Michael

OTO's are just like any other sales process.

"Always -ALWAYS - supply your customers with something
that has has MORE value than the cash they're giving you."

Paraphrased Frank Kern goodness.

If you're doing an OTO "just because" then don't.

I hate that crap, and it turns me off instantly.

If the OTO is offered in a discreet way ,ie no hardcore selling then I feel its acceptable especially if its related to the initial offer. Also just one offer is enough thank you. If seen upsells, downsells etc.etc. that is not on

I think an OTO is OK if it is relevant to the product and add additional value.

However, what I really don't like is products that appear to be what you are looking for, and then you realize that the offer price is actually only a little percentage of the real price you have to pay.

Like a few weeks ago, I noticed a quite cool WP Plugin prices $9.95 - no where within the sales page was it stated that was the price for a single domain.

It turned out that the price would then be $9.95 + $47 - this kind of up-sell tactics is a bit lousy.

I don't mind oto's because I don't have to buy them! Also it would be silly of the marketer not to up sell you. They are leaving money on the table.

Most OTO's aren't really one time offers anyway. They're basically a call to action. People are more likely to buy a product if it's limited or scarce.

Upsells and downsells are annoying. If the product is supposed to work then why do I need all this extra stuff? I don't like being bombarded with many offers that's supposed to make the initial product work "better". Just give me the damn product dammit!

I agree with the value added upsell. The type I hate is this...

"Now that you've got your bike, would you like brakes with that?"

I do not mind OTO if it provides more value. I do however do not enjoy extremely high ticked OTO that I did not see coming

OTO's, upsell's, special offers - all do have their legitimacy if they serve the purpose to

ADD VALUE.

I personally hate them, but it's marketing so we have to expect to get them served.

What I really hate are OTO's which are only accessible if you purchased the original product, or which are necessary to make the original purchase work as described in the sales letter but left out in the original product.

Another turn off is the OTO you pass but find later at the download page again...

"Maye you missed my OTO? If so go and get another chance here"

Genuine special offers tough are a good thing IMO - some like getting a product with a $47 value with a 50% discount as a ONE TIME OFFER, at that page/moment only.

G.

I actually emailed my list asking them if they liked upsells or not, most of them said no they hated them and then explained why most said they had no problem with it and said why.

Majority of those that hated it was because they needed the upsell to make the original product work. So what I did was take that information and in an upsell video I literally say "You don't need this at all to make the original product work, but still watch this video"

If its an added value then it's great

I hate upsells. I always feel like I need the thing but now I have to pay more than the original product was worth. I much prefer to have the whole product presented at the total price than an upsell.

I know that even as a marketer I won't use them beause they tick me off so much. I remember marketers who use them and I am really hesitant to buy from those marketers again. And unless they have something I really want I won't buy their stuff.

I have had this discussion with other people over time and I don't know anyone who likes upsells. I think they reek of not playing fair with people.

Okay, now I'll get off my soap box!

OTO'S are fine with me as long as they are valuable and I feel like I need them.

upsells and downsell when done right, are an amazing sales machine.

as a vendor, It's an amazing way to make a lot of money, predictable money.

as a buyer, if the upsells and downsells done right, it is really convincing me and of course, will make me buy through the funnel.

What I am tired of is buying the product thinking your getting a complete product then they try to sell you additions to that product itself. Not an oto but something that actually works with the other product.

No I do not like like OTO's or Upsells. You either hate them could care less or love them.

Do I use them, your darn tootin I do, every chance I get because they work.

Very timely question as I just did a blog post about upsells and OTOs last week...

After buying a product and being stuck in "Upsell Hell" I decided to create the post with 4 Rules For Using Upsells In Your Marketing:

4 Rules For Using Upsells In Your Marketing | Internet Marketing Blog | Ryan Even

Hmmm it reminds me about a very old guy I hired several years ago to do a sales pep talk to our sales people.

He was in the car business before, 83 years old at that time but still going strong (he was the one who established Volvo´s sales division in Australia).

Naturally, he had a lot of interesting stories, but I remember one thing he said. As a young salesman he simply put a lot of effort in serving a customer when he entered the shop.

He did not think about selling just one car to the customer - instead he was thinking about how many cars he could sell this customer in the future!

And he said: "just the thought about that commission always made me smile a genuine warm smile!" :-)

He included following up calls - even long time after the customer bought a car.

The customers liked it and felt once again that they made the right decision.

I think some marketers would sell more if the make 1 sale, then after a few days offering something unexpected that would bring extra value to the purchase.

It gives the customers a feeling that he made a good deal, and he is one valued client.

So perhaps it is worth trying to focus more on "after sales" instead of up sells.

If you "don't like" OTOs or Upsells because of past experiences with them, I have this to say to you...

"Don't blame the tool; blame the workman."

If they're done well, both can add value to a buying experience. Done poorly, either can bring on buyer's remorse faster than you can say it.

This is the best method that I'm using:
Give a good free product out (collect emails) and let them wade through it and see the methods you teach. Then in a series of follow up e-mails get their attention with a product that will make the methods you have taught them easier and crucial to their success. Time saving software is a good example of this. This is why a lot of marketers have gone to webinars teaching and providing good content.
The information needs to WOW the visitor and the product be the missing piece to the puzzle.

They would be more likely to stay on your list and buy in the future if you are upfront and give give give them turn them loose on and irresistible offer.

Cheers.

A (Marketing) call comes to you & lets you know about OTO - Will you go for it, 99.9% will say NO, Why ?

Because you know its marketing, so people with some know how of what the point is, will not go for it. So its just a matter of choice for people to chose it or not...

No if they are rubbish, off topic and old re churned Crap-o-la!

Yes if they are new, on topic, upgrades to what you have just bought

I hate OTO's, but don't mind an upsell!.....the problem with OTO'S is they are blind, I hate wso's with them, you buy the product and before you've even got inside to see if the wso is any good or a method you like, you're hit with a "you won't see this page again" type thing! sorry, but its wrong for this forum, wso stands for warrior special offer, so why not just increase the price a bit and stop using all the marketing tricks on fellow marketers! how the hell do I know if I want the OTO when I haven't even seen how well the wso has been put together?

Upsells are fine, if the product is good, you've had a look through and there is something else to improve on it, then fair enough, I can make that judgement call by using knowledge as opposed to guess work!

So in answer to your question!.......I hate OTO's

I dont see anything wrong with an upsell at all as long as it adds value. The last WSO+OTO combination I bought was the recent Covert Pinterest theme and even though I havent implemented my idea with it just yet, I saw value in having both. I'm in the process of putting together my first WSO and I faced the same question of whether or not to add a OTO to it and whether I could add even more value to merit having an OTO. The answer was a resounding yes. The key imho is value.

Of course i like OTO...

As long as the seller provides something relevant to the front end and that provides value i always purchase.

We are an internet marketing forum, we are all marketers and having a OTO is good marketing

Cheers,

Gary Ning Lo

Hello everyone,

OTO is a good advantage to your business but not everyone likes it!

Usualy I don't mine them but if it is 3rd or 4rd upsell I get annoyed.

I'm using OTO in my squeeze page and I had some sales so I like it but you can ask your subscribes do they like it or not.

I hope it was helpful.


Thanks

On topic of upsells, I believe it is natural. That is, as long as it comes from a tiered approach. I.e., $1 for one item, $5 for 10 items, etc type of deal.
If the offers are completely unrelated or are just there to make a buck, then it is a quick turn off and gives the impression of a sleazy seller.