OTO`s Do you like them?

55 replies
Hey all

Something which is being discussed a fair bit lately are OTO`s (one time offers)

Do you mind them?

Or do you hate them?

And what about upsells? (basically a more expensive product after the first product)

Be interested to hear what everyones view is on this

Thanks

Paul
#oto`s
  • Profile picture of the author Shaun OReilly
    I don't mind an upsell or OTO provided that it provides
    me with more value.

    What I do hate is multiple upsell and downsell hell where
    the seller just appears to be more interested in getting a
    quick buck rather than serving my needs as a customer.

    Multiple upsell/downsell hell is one of the reasons that I
    will NEVER buy a domain from GoDaddy.

    Yes, I'm still a marketer.

    Dedicated to mutual success,

    Shaun
    Signature

    .

    {{ DiscussionBoard.errors[6681685].message }}
  • Profile picture of the author gcbmark20
    I like offering them myself as it allows me to pull back in some of my initial investment from paid advertising like Solo Ads for example.

    In the past when I have encountered them when I was a brand new to the I.M. world I found them to be very confusing but I must admit that I actually bought one or two myself in the past and I am not bitter about this I actually congratulate the Marketer that put the time and effort into creating a compelling OTO in the first place.

    Now that I use them myself I can see why they are so popular but I always think as long as they are going to benefit the purchaser of the product all good and well.

    I have seen some software products being sold in the past and their OTO's were not the best in all honesty and I do not see why some marketers do this as you are just going to lose that customers trust forever and they will steer clear of you no matter how many products you create in the future.

    This is my opinion of OTO's anyway and long may they continue as long as they provide outstanding value!!!

    All the best fellow warriors and good day!!!
    {{ DiscussionBoard.errors[6681719].message }}
  • Profile picture of the author Andy Fletcher
    If the seller can keep offering me more and more value, who am I to say no?

    I bought myself a new bike about a year ago and let me tell you, they had their sales process DOWN.

    As soon as I entered the shop an assistant came over and found out what I was after. Unlike another store I went to where the assistant was clueless, the girl really knew her stuff. She immediately narrowed it down to two bikes that would suit my needs. One a bit more expensive, one a bit cheaper.

    "Take them out for a test ride, I'll be here when you get back."

    That's right. They let me walk out of the store with the brand spanking new bike, ride it around a bit and come back...

    ... safe in the knowledge that the more expensive bike was FAR better, so of course I took that one.

    Then the addons started.

    "You get a 20% discount and free fitting for anything you buy on the same day as you purchase your bike, would you like me to walk you through what we can offer?"

    Of course I wanted her to.

    She sold me a helmet (I'll be cycling on London streets so pretty much essential), mud guards (it was already autumn so the rain wasn't far away), a high vis jacket (darker evenings make it pretty much essential in London), lights (same), a tire pump, bike locks and cycling gloves.

    The list went on and on and on but I had no complaints. I was getting a great deal, awesome service and every components provided MORE VALUE.

    She closed out by throwing in a free 3 month service and told me to come back the next day and everything would be checked out, ready and adjusted. I did and it was.

    So next time anyone sits there thinking to themselves, "Man, I had upsells" ask yourself this. If at the end of the sales process, when you thought you were sick and tired of it, the seller offered you a bag of completely legit cash ($6,000) for $3,000, would you be sick and tired of it? Of course not.

    Customers only get sick and tired when you stop adding value to their lives.
    {{ DiscussionBoard.errors[6681720].message }}
    • Profile picture of the author Shaun OReilly
      Originally Posted by Andy Fletcher View Post

      Customers only get sick and tired when you stop adding value to their lives.
      Your motorbike shop experience provides an example of
      an upselling process that was well executed. It sounds like
      they were genuinely trying to provide you with more and
      more value.

      Most upselling processes that I've experienced online
      - especially from Internet 'Marketers' - are very poorly
      executed. Many are lazy attempts to try and sell the
      visitor as much as possible, as quickly as possible with
      little regard to the customer's real needs.

      Instead of an elegant upsell process it feels like ambush
      marketing where the sellers objective seems to be purely
      to extract as much cash as possible.

      It comes down to the quality of execution of an effecive
      strategy.

      Dedicated to mutual success,

      Shaun
      Signature

      .

      {{ DiscussionBoard.errors[6681766].message }}
      • Profile picture of the author Lance K
        Originally Posted by Andy Fletcher View Post

        Customers only get sick and tired when you stop adding value to their lives.
        Originally Posted by Shaun OReilly View Post

        It comes down to the quality of execution of an effective
        strategy.
        Well said, fellas. Well said.
        Signature
        "You can have everything in life you want if you will just help enough other people get what they want."
        ~ Zig Ziglar
        {{ DiscussionBoard.errors[6682767].message }}
    • Profile picture of the author Michael Harris
      Originally Posted by Andy Fletcher View Post


      Customers only get sick and tired when you stop adding value to their lives.
      I agree if the seller is offering genuine value I like them..

      I think as a buyer it is always important to "slow down"
      when purchasing, as the act of "buying" something is
      an emotional response..

      This tends to "cloud the logic" a bit..

      Typically what is happening is, the state of "excitement"
      the buyer goes into a the moment they decide to purchase,
      satisfies an unconscious urge to "improve my life/survival chances"..

      This is why sometimes we get so "peeved" if the download link
      doesn't come through, for example..

      And it is also why OTO's are so powerful, because the first purchase
      is "gunna make me feel better," and the next one...

      Is "gunna make me feel a WHOLE lot more better.."
      (There is a lot to be said about the term "Retail Therapy")

      The problem is when the seller is offering junk..

      And we "wake up" some time later and realize the lack
      of value and the bad taste it has left..
      {{ DiscussionBoard.errors[6681832].message }}
    • Profile picture of the author Palusko
      The thing with IM upsells is, that they are virtual. You bought bunch of products, with clear sticker price on them, so you knew that they were real, and you knew how much you were saving. You also knew that the offer indeed is valid only there and then.
      With WSO upsells, you are usually upsold a product that is far more expensive than the one you are buying. Can you imagine the girl trying to upsell you a bike if you came in to buy a helmet?
      Also, you just don't know if you are indeed saving any money. Most WSO's are priced on seller's discretion, not based on a real sticker price.
      And typically, the buy-now-or-never tactics is fake too. And frankly, if you said no to the girl's attempt to upsell you other stuff, would she say something like "So you choose not to make your life better and instead want to do everything the hard and time consuming way that will leave you behind and frustrated?" - because this is usually what the "no to upsell" looks like on WSO's.

      I personally don't mind upsell. But to sell $9 report in hopes that people will also buy your $47 plugin that is needed to some of the tactics mentioned in your report - well, I sure am not a fan of that.

      Originally Posted by Andy Fletcher View Post

      If the seller can keep offering me more and more value, who am I to say no?

      I bought myself a new bike about a year ago and let me tell you, they had their sales process DOWN.

      As soon as I entered the shop an assistant came over and found out what I was after. Unlike another store I went to where the assistant was clueless, the girl really knew her stuff. She immediately narrowed it down to two bikes that would suit my needs. One a bit more expensive, one a bit cheaper.

      "Take them out for a test ride, I'll be here when you get back."

      That's right. They let me walk out of the store with the brand spanking new bike, ride it around a bit and come back...

      ... safe in the knowledge that the more expensive bike was FAR better, so of course I took that one.

      Then the addons started.

      "You get a 20% discount and free fitting for anything you buy on the same day as you purchase your bike, would you like me to walk you through what we can offer?"

      Of course I wanted her to.

      She sold me a helmet (I'll be cycling on London streets so pretty much essential), mud guards (it was already autumn so the rain wasn't far away), a high vis jacket (darker evenings make it pretty much essential in London), lights (same), a tire pump, bike locks and cycling gloves.

      The list went on and on and on but I had no complaints. I was getting a great deal, awesome service and every components provided MORE VALUE.

      She closed out by throwing in a free 3 month service and told me to come back the next day and everything would be checked out, ready and adjusted. I did and it was.

      So next time anyone sits there thinking to themselves, "Man, I had upsells" ask yourself this. If at the end of the sales process, when you thought you were sick and tired of it, the seller offered you a bag of completely legit cash ($6,000) for $3,000, would you be sick and tired of it? Of course not.

      Customers only get sick and tired when you stop adding value to their lives.
      {{ DiscussionBoard.errors[6683651].message }}
      • Profile picture of the author The Real Deal
        Originally Posted by Palusko View Post

        Can you imagine the girl trying to upsell you a bike if you came in to buy a helmet?

        And frankly, if you said no to the girl's attempt to upsell you other stuff, would she say something like "So you choose not to make your life better and instead want to do everything the hard and time consuming way that will leave you behind and frustrated?" - because this is usually what the "no to upsell" looks like on WSO's.
        Very funny comparison and completely true!

        I don't mind upsells either as long as they complement the original product in a nice way, and I prefer when the sales pitch is less "over the top" than the one Palusko describes.
        Signature

        I've made over $6 million dollars in profit from simple websites, mostly affiliate sites. Click here if you want to learn my simple formula for success, and want my team and I to help you build your online business [WSO].

        {{ DiscussionBoard.errors[6683989].message }}
    • Profile picture of the author Ronald Nzimora
      AMEN to you.

      When people who come on the Warrior Forum say they hate upsells and OTOs, I just laugh and think, "and they want to be marketers?"

      Upsells and OTOs are MARKETING!

      If you hate them, leave the Warrior Forum. You are not ready yet to be in business.

      - Ron

      Originally Posted by Andy Fletcher View Post

      If the seller can keep offering me more and more value, who am I to say no?

      I bought myself a new bike about a year ago and let me tell you, they had their sales process DOWN.

      As soon as I entered the shop an assistant came over and found out what I was after. Unlike another store I went to where the assistant was clueless, the girl really knew her stuff. She immediately narrowed it down to two bikes that would suit my needs. One a bit more expensive, one a bit cheaper.

      "Take them out for a test ride, I'll be here when you get back."

      That's right. They let me walk out of the store with the brand spanking new bike, ride it around a bit and come back...

      ... safe in the knowledge that the more expensive bike was FAR better, so of course I took that one.

      Then the addons started.

      "You get a 20% discount and free fitting for anything you buy on the same day as you purchase your bike, would you like me to walk you through what we can offer?"

      Of course I wanted her to.

      She sold me a helmet (I'll be cycling on London streets so pretty much essential), mud guards (it was already autumn so the rain wasn't far away), a high vis jacket (darker evenings make it pretty much essential in London), lights (same), a tire pump, bike locks and cycling gloves.

      The list went on and on and on but I had no complaints. I was getting a great deal, awesome service and every components provided MORE VALUE.

      She closed out by throwing in a free 3 month service and told me to come back the next day and everything would be checked out, ready and adjusted. I did and it was.

      So next time anyone sits there thinking to themselves, "Man, I had upsells" ask yourself this. If at the end of the sales process, when you thought you were sick and tired of it, the seller offered you a bag of completely legit cash ($6,000) for $3,000, would you be sick and tired of it? Of course not.

      Customers only get sick and tired when you stop adding value to their lives.
      {{ DiscussionBoard.errors[6873302].message }}
      • Profile picture of the author majamivice
        I don't like OTO's because if you want to sell me your product and it has a value,you can provide everything in basic package and set the price for that.Every uppsell means that the product isn't good enough without that extra uppsell.
        {{ DiscussionBoard.errors[6873550].message }}
        • Profile picture of the author JohnMcCabe
          I probably said something similar the first time this thread made the rounds, but I'll say it a different way.

          I don't hate the concept of OTOs and upsells.

          I actually like well-conceived and executed OTOs and upsells that add value to the original offer, and which don't try to take me hostage.

          I do hate badly conceived and executed OTOs and upsells that don't add value and insult my intelligence. It has nothing to do with "being a marketer".

          In simpler terms, in this instance...

          "Don't hate the game. Hate the player."

          Or should that be 'playuh'?
          {{ DiscussionBoard.errors[6873585].message }}
      • Profile picture of the author Teuto Warrior
        I don't like OTO's. Because right at the beginning I don't know enough about a product or service to make an informed decision if I will use it in future or if I want more out of it.
        Offering an OTO right after joining doesn't make any sense to me.
        It would be better to offer some OTO only after someone has used and tested a product or service for some time already, like 14 days.

        I don't like Upsells as well. Because I feel cheated if I buy a product and then have to learn that its only a basic version and to get enhanced functionality I have to buy something else. In my opinion an upsell would be ok if its announced right from the beginning and that I know about it before buying something. So I can make an informed decision about it.
        As a customer, I feel and realize being sent through a well-designed sales funnel and that it's not about the product or offering value to a customer but just about getting more money out of me.
        {{ DiscussionBoard.errors[6874507].message }}
  • Profile picture of the author wackiin
    I dont mind them if the product is good and the OTO is good
    But most give part of the info in the product where you have to use the oto or do without.

    If both are good value I have no problem with it
    {{ DiscussionBoard.errors[6681727].message }}
  • Profile picture of the author Les Blythe
    Personally, I don't mind an upsell one little bit if, indeed, it does add value. In fact, as an internet marketer myself I've kinda come to expect it.

    There is always the subtle upsell of course, that I encountered when buying a WSO a few weeks ago.

    It went something like this - "this WSO comes with no upsell or OTO whatsoever -I'll not make you jump through hoops, you just get the WSO" ==> bottom of download page "this is not an upsell or OTO but I felt I would be remiss if I didn't tell you about this"

    Marketers - gotta love 'em
    Signature
    Download my FREE eBook now!
    {{ DiscussionBoard.errors[6681772].message }}
  • Profile picture of the author alexcercel
    I have no issue with OTOs or Upsells as long as they provide more value and not simply complete a crippled product. What Andy said is the perfect example of a great upsell. I hate it when I get a product that isn't as good as it can be WITHOUT the upsells. I mean give me the whole product in the first place. I should be able to use it and get results with no upsells. Only than sell me upgrades and other products that work with the product I purchased.

    Just my .2 cents
    Alex
    Signature
    -----------------------------------------------------------------
    They Say The Dark Angel Wears Prada...
    CB Best Sellers Wear BlingCovers'
    Minisite Design
    -----------------------------------------------------------------
    Professional Web Banners - Amazing Prices!
    {{ DiscussionBoard.errors[6681806].message }}
  • Profile picture of the author ryanmilligan
    Banned
    To be honest, I don't mind them - it's just another tool in a marketers bag.

    I don't see anything wrong with them as long as they are not a neccesity to run the front-end product the way it has been advertised.

    If it is a neccesity, then that is blatantly false advertising on the front-end - and illegal I'm sure.
    {{ DiscussionBoard.errors[6681833].message }}
  • Profile picture of the author Arief Ramadhan
    For me, OTO is fine as long as the seller provide a great value and the fact I love to take OTO offer. But, I really hate when there is a seller who put more than 2 OTOs, it just makes me feel annoyed and makes me think that this seller only looking for a bucks and don't care about their buyers.
    {{ DiscussionBoard.errors[6682411].message }}
    • Profile picture of the author Jays80
      OTO's are fine as long as they are adding value and have 1 or at max 2.

      I do not like/appreciate the idea of downsell though.

      Thanks,
      Jay
      {{ DiscussionBoard.errors[6682432].message }}
  • Profile picture of the author MikeViney
    Upsells are good if they provide value up and above the first product you are buying or are related in a way that will improve the results of the first products. OTO after OTO are annoying because you know they're not really OTO's just the buyers last ditch effort to get your cash with something that in some cases may not be in your best interests.
    Signature

    To Our Success,

    MV

    AffiliateMarketIt.com - Free Affiliate Marketing Resource

    {{ DiscussionBoard.errors[6682643].message }}
  • Profile picture of the author KillerJVs
    Anyone saying they hate OTO's isn't a marketer...

    ...We all love them when their in our own funnels as they make us more $$$

    We dont always love them when others market to us

    But if you're providing real value in the OTO's customers wont care. If you can automate what the FE product does or increase it's use then people wont mind at all

    -M
    Signature
    {{ DiscussionBoard.errors[6682682].message }}
  • Profile picture of the author AlexanderGER
    I dont mind upsells as long as they are not needed for using the main product. I hate the pressure buying sth that takaes another thing to work as promised...
    if a seller adds real value to his upsells I wont even mind two of them but not more. I think upsells are good to keep the main product prices lower, esp. here in the special offers forum cause some people offer really great value for only a few bugs. So I think its ok.
    {{ DiscussionBoard.errors[6682715].message }}
  • Profile picture of the author Rod Cortez
    Originally Posted by paul nicholls View Post

    Hey all

    Something which is being discussed a fair bit lately are OTO`s (one time offers)

    Do you mind them?

    Or do you hate them?

    And what about upsells? (basically a more expensive product after the first product)

    Be interested to hear what everyones view is on this

    Thanks

    Paul
    I'm a marketer to the very core of my being, so when I'm marketed to, it doesn't bother me one iota when it's done well. It's not the actual OTO or the actual upsell (or cross-sell) process that bothers me (unless there are like 127 pop ups), but it's in the implementation and if it's done ethically.

    For example, an OTO that is required in order to make the original purpose useful is unethical and poorly thought out. However, an OTO that compliments the original purchase works. A very common OTO is having a guide that shows you how to use a specific technique to get traffic, as the original, first purchase.

    Then the OTO might be some software or a plug-in that helps you implement that technique quicker and/or more efficiently.

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[6682807].message }}
  • Profile picture of the author Michael Oksa
    How do you duplicate the bike shop experience in an online setting? In the bike shop there was real-time, human interaction (some call it "conversation"), but short of chatting with someone, how do you do it online?

    I have seen good upsells, and I have seen bad ones, but I don't recall seeing interactive ones.

    Any thoughts?

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
    {{ DiscussionBoard.errors[6682966].message }}
  • Profile picture of the author BeauJustin
    OTO's are just like any other sales process.

    "Always -ALWAYS - supply your customers with something
    that has has MORE value than the cash they're giving you."

    Paraphrased Frank Kern goodness.


    If you're doing an OTO "just because" then don't.

    I hate that crap, and it turns me off instantly.
    {{ DiscussionBoard.errors[6683296].message }}
  • If the OTO is offered in a discreet way ,ie no hardcore selling then I feel its acceptable especially if its related to the initial offer. Also just one offer is enough thank you. If seen upsells, downsells etc.etc. that is not on
    {{ DiscussionBoard.errors[6683341].message }}
  • Profile picture of the author Outsourcingnerd
    I think an OTO is OK if it is relevant to the product and add additional value.

    However, what I really don't like is products that appear to be what you are looking for, and then you realize that the offer price is actually only a little percentage of the real price you have to pay.

    Like a few weeks ago, I noticed a quite cool WP Plugin prices $9.95 - no where within the sales page was it stated that was the price for a single domain.

    It turned out that the price would then be $9.95 + $47 - this kind of up-sell tactics is a bit lousy.
    Signature

    How To Do Cheap And Simple Outsourcing

    {{ DiscussionBoard.errors[6683395].message }}
    • Profile picture of the author RogueOne
      As marketers we are jaded.

      I expect OTOs and I don't recall ever buying one. Most are simply the most important part of the original product that is separated and purported to be an enhancement when it's actually a requirement to get the value claimed for the original product.

      I use OTOs on all my squeeze pages but they are stand alone products - "if you like that (freebie) then you will love this."

      I think a survey of non-marketers outside the IM niche would be of great interest. How does the average person view a OTO?

      The thing that I find really pathetic are the down-sells. If I try to leave the page and get a "wait" popup, you've lost me as a potential customer.
      Signature
      Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
      All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
      {{ DiscussionBoard.errors[6683481].message }}
  • Profile picture of the author obin94
    I don't mind oto's because I don't have to buy them! Also it would be silly of the marketer not to up sell you. They are leaving money on the table.
    {{ DiscussionBoard.errors[6683508].message }}
    • Profile picture of the author MissTerraK
      It really depends on what the OTO is.

      I've been pleased with some of them, laughed at some of them, rolled my eyes at some of them and even decided never to purchase from a particular vendor again from a couple. My response and thoughts depend on what the offer is.

      Terra
      {{ DiscussionBoard.errors[6683537].message }}
      • Profile picture of the author marketinguk
        Originally Posted by MissTerraK View Post

        It really depends on what the OTO is.

        I've been pleased with some of them, laughed at some of them, rolled my eyes at some of them and even decided never to purchase from a particular vendor again from a couple. My response and thoughts depend on what the offer is.

        Terra
        I have done the same in terms of vendors losing credibility with me, especially where their OTO is essential to making the main product work. IMO that is totally wrong and would really tick me off. I've often noticed that really complimentary OTO's although I may not buy them, at least make me think that the seller has really thought about the customer and their sales funnel in general.

        BTW Terra, you're almost at your 1,000th post landmark in case you forgot.

        Joel
        {{ DiscussionBoard.errors[6683610].message }}
        • Profile picture of the author MissTerraK
          Originally Posted by Joel Ross View Post

          I have done the same in terms of vendors losing credibility with me, especially where their OTO is essential to making the main product work. IMO that is totally wrong and would really tick me off. I've often noticed that really complimentary OTO's although I may not buy them, at least make me think that the seller has really thought about the customer and their sales funnel in general.

          BTW Terra, you're almost at your 1,000th post landmark in case you forgot.

          Joel
          Exactly Joel!

          It is quite evident when the vendor is thinking about offering their client more value and when they merely view the customer as another possible prey to to lure into a money trap.

          As far as being close to my 1,000th post...How in the heck did that happen? Posts in the Off Topic Forum don't count, lol! :p

          Terra
          {{ DiscussionBoard.errors[6683668].message }}
  • Profile picture of the author ceenote100
    Most OTO's aren't really one time offers anyway. They're basically a call to action. People are more likely to buy a product if it's limited or scarce.

    Upsells and downsells are annoying. If the product is supposed to work then why do I need all this extra stuff? I don't like being bombarded with many offers that's supposed to make the initial product work "better". Just give me the damn product dammit!
    Signature
    ► ► ► FREE REPORT!!◄ ◄ ◄


    ★ ★ ★ Introducing THE BRUTAL TRUTH About Internet Marketing! ★ ★ ★
    {{ DiscussionBoard.errors[6683532].message }}
  • Profile picture of the author Paul_Evans
    I agree with the value added upsell. The type I hate is this...

    "Now that you've got your bike, would you like brakes with that?"
    Signature
    <a href=\http://www.warriorforum.com/warrior-...your-seat.html" border="0" />
    {{ DiscussionBoard.errors[6683677].message }}
    • Profile picture of the author paul nicholls
      Originally Posted by Paul_Evans View Post

      "Now that you've got your bike, would you like brakes with that?"
      this one from paul cracked me up lol

      and how about some wheels too? :-)


      so anyway... it seems the general feeling is people don`t mind them as long as they add plenty more value to the customer

      and as long as it`s NOT a (must have) in order for the main product to work

      i do agree with both of these

      thanks for all your comments and feedback :-)

      paul
      {{ DiscussionBoard.errors[6685832].message }}
    • Profile picture of the author jgant
      Originally Posted by Paul_Evans View Post

      I agree with the value added upsell. The type I hate is this...

      "Now that you've got your bike, would you like brakes with that?"
      This is bang on. I don't mind if it's added value in addition to any of the features/benefits mentioned on the sales page.

      I also don't like it when I have to sit through an OTO video waiting for the "No thanks, ..." button. The "No thanks ..." button should be available immediately.

      I recently sat through 3 OTO videos without "No thanks ..." buttons appearing until the end of each video. I didn't buy any of the upsells and after a few minutes of the videos, I left and requested a refund not even bothering to check out the original purchase. Fortunately the refund was issued immediately.
      Signature
      How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
      {{ DiscussionBoard.errors[6692005].message }}
  • Profile picture of the author CaseyB
    I do not mind OTO if it provides more value. I do however do not enjoy extremely high ticked OTO that I did not see coming
    {{ DiscussionBoard.errors[6683712].message }}
  • Profile picture of the author bwh1
    OTO's, upsell's, special offers - all do have their legitimacy if they serve the purpose to

    ADD VALUE.

    I personally hate them, but it's marketing so we have to expect to get them served.

    What I really hate are OTO's which are only accessible if you purchased the original product, or which are necessary to make the original purchase work as described in the sales letter but left out in the original product.

    Another turn off is the OTO you pass but find later at the download page again...

    "Maye you missed my OTO? If so go and get another chance here"

    Genuine special offers tough are a good thing IMO - some like getting a product with a $47 value with a 50% discount as a ONE TIME OFFER, at that page/moment only.

    G.
    Signature

    Affiliates Wanted! Make anywhere from 42,- to $72 in commissions. Simply Recommend the Best QuickBooks Pro Video Course available at Clickbank.

    {{ DiscussionBoard.errors[6683933].message }}
  • Profile picture of the author Isaiah Jackson
    I actually emailed my list asking them if they liked upsells or not, most of them said no they hated them and then explained why most said they had no problem with it and said why.

    Majority of those that hated it was because they needed the upsell to make the original product work. So what I did was take that information and in an upsell video I literally say "You don't need this at all to make the original product work, but still watch this video"
    Signature
    Controversial Free Report Reveals - Cutting Edged Strategy That Made $1,448 In 28 Days From A Tiny List Of 188 Subscribers. - Click Here For More Info
    {{ DiscussionBoard.errors[6684023].message }}
  • If its an added value then it's great
    {{ DiscussionBoard.errors[6684069].message }}
  • Profile picture of the author maggie2
    I hate upsells. I always feel like I need the thing but now I have to pay more than the original product was worth. I much prefer to have the whole product presented at the total price than an upsell.

    I know that even as a marketer I won't use them beause they tick me off so much. I remember marketers who use them and I am really hesitant to buy from those marketers again. And unless they have something I really want I won't buy their stuff.

    I have had this discussion with other people over time and I don't know anyone who likes upsells. I think they reek of not playing fair with people.

    Okay, now I'll get off my soap box!
    Signature

    Marg

    {{ DiscussionBoard.errors[6684227].message }}
  • Profile picture of the author TomYevsikov
    OTO'S are fine with me as long as they are valuable and I feel like I need them.

    upsells and downsell when done right, are an amazing sales machine.

    as a vendor, It's an amazing way to make a lot of money, predictable money.

    as a buyer, if the upsells and downsells done right, it is really convincing me and of course, will make me buy through the funnel.
    {{ DiscussionBoard.errors[6684301].message }}
  • Profile picture of the author Cpawhiz
    What I am tired of is buying the product thinking your getting a complete product then they try to sell you additions to that product itself. Not an oto but something that actually works with the other product.

    No I do not like like OTO's or Upsells. You either hate them could care less or love them.

    Do I use them, your darn tootin I do, every chance I get because they work.
    {{ DiscussionBoard.errors[6685850].message }}
  • Profile picture of the author Ryan Even
    Very timely question as I just did a blog post about upsells and OTOs last week...

    After buying a product and being stuck in "Upsell Hell" I decided to create the post with 4 Rules For Using Upsells In Your Marketing:

    4 Rules For Using Upsells In Your Marketing | Internet Marketing Blog | Ryan Even
    Signature
    {{ DiscussionBoard.errors[6686059].message }}
  • Profile picture of the author Outsourcingnerd
    Hmmm it reminds me about a very old guy I hired several years ago to do a sales pep talk to our sales people.

    He was in the car business before, 83 years old at that time but still going strong (he was the one who established Volvo´s sales division in Australia).

    Naturally, he had a lot of interesting stories, but I remember one thing he said. As a young salesman he simply put a lot of effort in serving a customer when he entered the shop.

    He did not think about selling just one car to the customer - instead he was thinking about how many cars he could sell this customer in the future!

    And he said: "just the thought about that commission always made me smile a genuine warm smile!" :-)

    He included following up calls - even long time after the customer bought a car.

    The customers liked it and felt once again that they made the right decision.

    I think some marketers would sell more if the make 1 sale, then after a few days offering something unexpected that would bring extra value to the purchase.

    It gives the customers a feeling that he made a good deal, and he is one valued client.

    So perhaps it is worth trying to focus more on "after sales" instead of up sells.
    Signature

    How To Do Cheap And Simple Outsourcing

    {{ DiscussionBoard.errors[6691862].message }}
  • Profile picture of the author JohnMcCabe
    If you "don't like" OTOs or Upsells because of past experiences with them, I have this to say to you...

    "Don't blame the tool; blame the workman."

    If they're done well, both can add value to a buying experience. Done poorly, either can bring on buyer's remorse faster than you can say it.
    {{ DiscussionBoard.errors[6691943].message }}
  • Profile picture of the author Barry Huddleston
    This is the best method that I'm using:
    Give a good free product out (collect emails) and let them wade through it and see the methods you teach. Then in a series of follow up e-mails get their attention with a product that will make the methods you have taught them easier and crucial to their success. Time saving software is a good example of this. This is why a lot of marketers have gone to webinars teaching and providing good content.
    The information needs to WOW the visitor and the product be the missing piece to the puzzle.

    They would be more likely to stay on your list and buy in the future if you are upfront and give give give them turn them loose on and irresistible offer.

    Cheers.
    Signature

    Get a free plugin that makes a Slim opt-in form for your posts.Increase Your Opt-Ins. Increases my opt in rate significantly.

    {{ DiscussionBoard.errors[6692045].message }}
  • Profile picture of the author therichb
    A (Marketing) call comes to you & lets you know about OTO - Will you go for it, 99.9% will say NO, Why ?

    Because you know its marketing, so people with some know how of what the point is, will not go for it. So its just a matter of choice for people to chose it or not...
    {{ DiscussionBoard.errors[6694303].message }}
  • Profile picture of the author daddykool
    No if they are rubbish, off topic and old re churned Crap-o-la!

    Yes if they are new, on topic, upgrades to what you have just bought
    Signature
    LAUNCHING VERY SOON > PRE-REGISTER NOW FOR A WSO THAT EVERY WARRIOR NEW & OLD CAN MAKE $$$ FROM! LIMITED PRE-LAUNCH SPACES - PM or email: JVSuperstars@gmx.com TO RESERVE A PLACE & LOCK IN A SUPER LOW LIFETIME PRICE! *** NEVER TO BE REPEATED PRICE ONLY AVAILABLE ON THE WARRIOR FORUM & OUR VERIFIED JV AFFILIATE PROVIDERS! ***
    {{ DiscussionBoard.errors[6694313].message }}
  • Profile picture of the author louie6925
    I hate OTO's, but don't mind an upsell!.....the problem with OTO'S is they are blind, I hate wso's with them, you buy the product and before you've even got inside to see if the wso is any good or a method you like, you're hit with a "you won't see this page again" type thing! sorry, but its wrong for this forum, wso stands for warrior special offer, so why not just increase the price a bit and stop using all the marketing tricks on fellow marketers! how the hell do I know if I want the OTO when I haven't even seen how well the wso has been put together?

    Upsells are fine, if the product is good, you've had a look through and there is something else to improve on it, then fair enough, I can make that judgement call by using knowledge as opposed to guess work!

    So in answer to your question!.......I hate OTO's
    Signature
    Feel free to chat if you live in the UK I may have something for you!
    {{ DiscussionBoard.errors[6694434].message }}
    • Profile picture of the author Mpresev
      I need to change my thinking because I never was in business.. Someone who is new to IM or Business, when they are shared with an Upsell, the knee jerk reaction from a newbie is "oh mann this is a scam, I thought I was buying the product I need, I have to get another product? "

      But but and a big but.. It's part of business and if you do have value to offer.. I don't mind.. The warrior forum is cool because I'm exposed to this business and therefore, I understand and respect it.


      One example was 2 months ago, someone recruited me in MLM( don't ask lol). I did my research to get leads because I never wanted to hit up my family or friends.. I found out about magnectic sponsoring by Mike Dillard.. I bought the book they were promoting and right after the other there were 4 upsells before I could get to my book.. Now, I understand why ppl do this.. But my initial reaction was, "another scam" But of course it wasn't a scam.
      {{ DiscussionBoard.errors[6868042].message }}
  • Profile picture of the author Baadier Sydow
    I dont see anything wrong with an upsell at all as long as it adds value. The last WSO+OTO combination I bought was the recent Covert Pinterest theme and even though I havent implemented my idea with it just yet, I saw value in having both. I'm in the process of putting together my first WSO and I faced the same question of whether or not to add a OTO to it and whether I could add even more value to merit having an OTO. The answer was a resounding yes. The key imho is value.
    {{ DiscussionBoard.errors[6868061].message }}
  • Profile picture of the author Gary Ning Lo
    Of course i like OTO...

    As long as the seller provides something relevant to the front end and that provides value i always purchase.

    We are an internet marketing forum, we are all marketers and having a OTO is good marketing

    Cheers,

    Gary Ning Lo
    Signature
    -------------------------------------------------------------
    {{ DiscussionBoard.errors[6873462].message }}
  • Profile picture of the author erwin78
    Hello everyone,

    OTO is a good advantage to your business but not everyone likes it!

    Usualy I don't mine them but if it is 3rd or 4rd upsell I get annoyed.

    I'm using OTO in my squeeze page and I had some sales so I like it but you can ask your subscribes do they like it or not.

    I hope it was helpful.


    Thanks
    {{ DiscussionBoard.errors[6873493].message }}
  • Profile picture of the author HostWind
    On topic of upsells, I believe it is natural. That is, as long as it comes from a tiered approach. I.e., $1 for one item, $5 for 10 items, etc type of deal.
    If the offers are completely unrelated or are just there to make a buck, then it is a quick turn off and gives the impression of a sleazy seller.
    {{ DiscussionBoard.errors[6873704].message }}

Trending Topics