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How to create a great follow-up sequence ?

by Davipet
7 replies
Hi, I have 2 blogs -sport related- in Italy and I sell infoproducts.

I'd like to know some tips for follow up sequence , for create more personally relationship with prospects, and off course sell more products.

Any suggestions ?

Thanks and sorry for my written english

Davide
#create #followup #great #sequence
  • Profile picture of the author Shaun OReilly
    To create an effective follow-up sequence I normally
    work backwards from the main product that I want
    the subscribers to buy.

    I then extract the information I can give away in the
    follow-up series and provide reasons why people should
    purchase the main product.

    I also include some personal stuff to build my credibility
    and begin to build the relationship with subscribers.

    Dedicated to mutual success,

    Shaun
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    .

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  • Profile picture of the author paul nicholls
    david, one thing that i do which works really well is explain more about myself in the first email, this helps my subscribers to get to know me a bit better which builds some instant credibility

    i also give them a link to my "about me" page on my blog too to get even more information about me

    i always email new subscribers everyday for the first week with some new juicy content every day and doing this also helps to condition my subscribers to opening my emails

    after about a week i do something like 2,2,3,3,4,4,4,4,4,4

    don`t worry too much about having lots of follow ups in place at first as you can add new follow ups as you go

    your sales funnels get developed over time so take it one step at a time

    everyones list is different though so you do have to do tests yourself to see what works for you

    paul
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  • Profile picture of the author NezNezAt5
    hmm.. my followup sequence is all over the place. I do not have any proper followup sequence as I feel that I can create a variety of email types each time the emails are sent out.
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  • Profile picture of the author Michael Harris
    Hey Davipet,

    It's a good thing to treat your list
    how you would like to be treated..

    Give them good information/tips, maybe
    you could critique sporting performance
    of the teams or individuals in the sports you are
    promoting..

    People buy from you if they trust you,
    they get to trust you because they know and
    like you..

    Be yourself when you communicate..

    I recently read a post and the OP inculded
    a small joke at the end of each email..

    He said that some of his subscribers had
    been on his list for 3-4 years..

    I've seen other posts where people say the
    average "life span" of a subscriber on their list
    is 3-6 months..

    Hope that gives you some ideas..
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  • Profile picture of the author gcbmark20
    Hi Davipet,

    Yeah I would just take that first step and get at least one piece of quality
    information out there that can benefit people on your list.

    Test the results with tracking from your clickthroughs in your autoresponder,
    Google analytics etc etc.

    Don't think about it too long please as this will only delay and overwhelm you
    when it comes to taking that vital first step. I take it you already have an autoresponder
    service I guess?

    I use GetResponse if you were wondering where to find one and Aweber are
    always getting rave reviews here at the forum. You can literally have an set of
    10 messages set up ready to go out in just days if you set apart some time for
    yourself without any interruptions and distractions.

    Just take that first and you will not regret it I can assure you my friend

    Good luck and all the best my friend!!!
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    • Profile picture of the author Davipet
      thanks everybody.

      The main reason I need to improve follow up sequence is to improve the open rate of my messages on Aweber. Probably I don't create quite confidence on my prospect.

      But what is a good open rate - click rate on aweber messages ? Of course it depends on the market and the frequency of email, but in one of my blog these are always under 20% (and just information email, not sales pitch).

      It's normal?
      For improve that I must work on relationship and subject of email?

      thanks
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      • Profile picture of the author NezNezAt5
        Originally Posted by Davipet View Post

        thanks everybody.

        The main reason I need to improve follow up sequence is to improve the open rate of my messages on Aweber. Probably I don't create quite confidence on my prospect.

        But what is a good open rate - click rate on aweber messages ? Of course it depends on the market and the frequency of email, but in one of my blog these are always under 20% (and just information email, not sales pitch).

        It's normal?
        For improve that I must work on relationship and subject of email?

        thanks
        I joined Frank Kern's mailing list and he mentioned subject header such as :

        1. "YooOOoOoo", open rate is 18%
        2. someone used subject line like, "OH HELL, YES.." has 31% open rate
        3. "Dude" and "Hey" are his two best converting email subject lines.

        Give it a try. I'm going to try out too.

        Yes, building relationship is essential. For me, I lead them to my blog, where I share tips, personal thoughts and experiences. Let them feel and know your existance.

        I hope these helps.

        Cheers.
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        They Laughed When I Said I've simple but powerful system--
        But When I live an internet lifestyle They Begged Me For it. Check out my blog
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