Need Some Advertising Ideas For Offline Business

6 replies
Hi there,

My cousin owns a successful vending machine company in Australia. I've been helping them with their website for quite some time.

The business sells and even gives away free machines to businesses with a decent amount of staff, then they make money selling the food/drinks.

I was wondering if there are any worthwhile online/offline advertising ideas we haven't implemented yet?

So far we have:

-Telemarketing
- A website
- Adwords
- Facebook
- Classified Ads
- Email list

Thanks.
#advertising #business #ideas #offline
  • Profile picture of the author Shaun OReilly
    You could look at forming Strategic Alliances with other
    companies who are already supplying products and services
    to your target customers.

    E.g. Suppliers of catering services, cleaning services,
    computing services, etc.

    Exchange resources and referrals with each other so that you
    can all expand your reach to more prospects and clients.

    So, you recommend their services to your current business
    clients, and your strategic alliance partners recommend your
    services to their existing prospects and clients.

    Another option is to join a referral club where local businesses
    meet regularly to exchange business referrals, e.g. Business
    Network International.

    Dedicated to mutual success,

    Shaun
    Signature

    .

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    • Originally Posted by Shaun OReilly View Post

      You could look at forming Strategic Alliances with other
      companies who are already supplying products and services
      to your target customers.

      E.g. Suppliers of catering services, cleaning services,
      computing services, etc.

      Exchange resources and referrals with each other so that you
      can all expand your reach to more prospects and clients.

      So, you recommend their services to your current business
      clients, and your strategic alliance partners recommend your
      services to their existing prospects and clients.

      Another option is to join a referral club where local businesses
      meet regularly to exchange business referrals, e.g. Business
      Network International.

      Dedicated to mutual success,

      Shaun
      You hit the nail on the head, cross-promote with strategic partners.
      {{ DiscussionBoard.errors[6683506].message }}
  • Profile picture of the author johnben1444
    SEO
    Press release
    Flyers
    Banners
    Networking
    Tv
    Radio
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  • Profile picture of the author RedClickSeo
    Obviously running a strong SEO campaign will greatly help you in the long run.

    However, i would definitely go down the route of press releases. Fast traffic, perfect for the kind of visitor you are looking for.
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  • Profile picture of the author repstein
    Twitter could be of interest. You can search twitter for anything people post there to find leads, and you can automate this process with twitter itself: go the advanced search and click 'feed for this query.' Then subscribe to the feed (you could try using the 'Google Reader' Facebook plugin so that you'll be given to the option to subscribe more easily). Now you should get emails from anybody posting to Twitter something with the keywords you subscribed to.
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  • Profile picture of the author Ernie Lo
    Thanks guys some great ideas so far
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