Then I realized there is a topic that I’m passionate about and wish more people would consider. Oh, it’s been mentioned in passing from time to time, and I’ve touched upon it occasionally, but I believe it is something that is invaluable as a marketer and business owner and necessitates more thought on the subject. As a matter of fact, it has the potential to make or break you. Unfortunately, I’ve personally watched it take out a business and its owner; slowly and agonizingly suck the life right out of them in the same way a fatal disease ravishes a body. What on earth am I prattling on about?
Well, in a word, reputation.
Whether we realize it or not, whether we believe it or not, and whether or not we want it to be true, we are continually building up or destroying our reputation in all that we say and do. I can’t understand why some people blow up and have temper tantrums, are continually spouting mean-spirited remarks, have to argue with everything and everyone or strut around sporting bad attitudes like they’re on the runway showing off the newest line of a famous fashion designer.
As a matter of fact, if you show your butt in public offline, you can be arrested for indecent exposure, but the consequences online can be much more devastating.
People will pass you over when looking for a service or product you provide for someone else’s on the chance they may have to deal with you for customer service, or for any questions they may have, just because you couldn’t control your tongue. People would much rather deal with someone who is pleasant, polite, kind and helpful.
We all know fellow warriors names that emanate politeness, helpfulness, value, kindness and find their posts a delight to read. As a matter of fact, quite a few to come to mind as I write this, but I’ll refrain from mentioning names in case I inadvertently forget someone. And we all can think of warriors names whose posts are…well, the opposite, unfortunately.
I think of it as something like this.
You’ve decided to move to a major city to set up your business, a city that is a main hub to the rest of the world, thereby enabling yourself to be able to conduct your business globally. This city is appropriately called WWW, also known as the World Wide Web.
Once there, you know that you need to begin to seek out methods to advertise your business and coupled with the understanding that you need to associate yourself with other international and local business owners to brainstorm ideas, build some relationships and socialize, you diligently search out the biggest and best platform to do so.
As your eyes scan the horizon, they can’t help but be drawn to the tallest skyscraper of the city, the glint of the sun acting as a beacon light drawing you there as it has attracted many pilgrims before you. You think to yourself, the biggest, the best and the highest spot in the city, this high tower surely attracts attention from every nation under the sun. You begin to make your trek toward it and finally arrive.
There, you discover the name of this awe inspiring building for above the entrance, the gateway in, the building’s name is proudly displayed. It reads, The Warrior Forum.
You make your way in, and begin to explore the different convention halls each labeled as a sub-forum. You listen in on conversations and find one’s that interest you. You are ecstatic, for here you are on top of the world and on the pinnacle of eCommerce for the entire city to see. You marvel at the traffic this place receives. You’re in!
You decide to finally partake in some of the discussions and somehow forget about all of the eyes that are upon you. For reasons unknown to me, you start to display some of the traits listed above as reputation destroyers. And what you haven’t realized is that once those things are said, they’re out there in front of millions of eyes to see.
Once you speak them, you can’t take them back, for they’re out there, people have heard them, read them, seen them and your reputation is taking some pretty hard hits. On top of that, people talk and word carries on the wind.
Imagine climbing to the top of the tallest building in a city and once you’re there, taking a knife or a double edged sword, as the tongue can so easily be, then slicing open a down filled pillow. See all of the feathers taken by the wind and being scattered everywhere across the city? Those feathers are your words and no matter how hard you try to go around the city and try to collect them all, you’ll never get them all back, you can’t. You can gather up some sure, but you’ll never be able to collect them all and refill your pillow. Your pillow, the equivalent to your reputation, will never be the same again.
Sure, in business, someone may give you a nasty review or say something negative about you, that’s just the nature of the beast and nothing to worry about. Nobody can please everybody all of the time and well, haters are going to hate.
What I’m talking about are the continuous flows of negativity sent out and patterns of uncomely behavior that some have a habit of operating in. These patterns of behavior are what I’m referring to. I wish more people would think about their reputation more often and take time to consider what type of reputation they are developing. It’s just good business sense, in my opinion anyway.
Well, there it is for what it's worth.
I’ll leave you with this quote to ponder, as I’ve rattled on long enough, lol.
|A soft answer turneth away wrath: but grievous words stir up anger.|