What Would You Do...Give it Away or Sell it? Hmmmm

41 replies
Suppose you created a decent sized e-book in a good niche.

You know it is a great value to the readers and it provides tons of quality info on the subject.


What would you do?


A: Give it away free to build your list


B: Sell it via Kindle or another similar platform


I've heard good points from both of these options, however I'm still undecided on which path I would take.

What are your thoughts?
#ebook #give #list buiding #sell
  • Profile picture of the author Wade32
    build my list with it
    Signature
    Get Free Social Media Psychology Updates in Your Email
    {{ DiscussionBoard.errors[6685326].message }}
    • Profile picture of the author Maui Mike
      Originally Posted by Wade32 View Post

      build my list with it
      This is what I have been taught as well.
      {{ DiscussionBoard.errors[6685390].message }}
  • Profile picture of the author obin94
    Why can't you do both?
    {{ DiscussionBoard.errors[6685335].message }}
    • Profile picture of the author Maui Mike
      Originally Posted by obin94 View Post

      Why can't you do both?
      I am curious of which option out of the two would be a more effective long term biz model.

      Of course you can sell and make your list from the buyers. But it seems like you could build a much larger list, for future affiliate products by giving it away for free.

      On the other hand, I see many marketers primarily selling on Kindle or Clickbank.

      Maybe they already have a big list at the point of selling?
      {{ DiscussionBoard.errors[6685437].message }}
    • Profile picture of the author Trevor M
      Originally Posted by obin94 View Post

      Why can't you do both?
      Exactly.

      While it's great to give things away for free, you'll find that if you're mostly unknown in your niche the only people that will download your product are freebie seekers.

      The similar, but improved version of giving your product away for free, is to have it promoted by affiliates. Giving affiliates 100% commissions.

      You still won't make any money on the product, but there are a few advantages to this option...

      1. You create a list of buyers... not freebie seekers.
      2. You start to develop a relationship with affiliates in your niche.
      3. You will reach a much larger audience.

      Good luck!

      - Trevor
      Signature

      ----------------------------------------------------------------------------------------------------------

      {{ DiscussionBoard.errors[6685446].message }}
      • Profile picture of the author hydride
        Originally Posted by Trevor M View Post

        Exactly.

        While it's great to give things away for free, you'll find that if you're mostly unknown in your niche the only people that will download your product are freebie seekers.

        The similar, but improved version of giving your product away for free, is to have it promoted by affiliates. Giving affiliates 100% commissions.

        You still won't make any money on the product, but there are a few advantages to this option...

        1. You create a list of buyers... not freebie seekers.
        2. You start to develop a relationship with affiliates in your niche.
        3. You will reach a much larger audience.

        Good luck!

        - Trevor
        So keep my audience withing affiliate buyers only?
        {{ DiscussionBoard.errors[6685468].message }}
      • Profile picture of the author Maui Mike
        Originally Posted by Trevor M View Post

        Exactly.

        While it's great to give things away for free, you'll find that if you're mostly unknown in your niche the only people that will download your product are freebie seekers.

        The similar, but improved version of giving your product away for free, is to have it promoted by affiliates. Giving affiliates 100% commissions.

        You still won't make any money on the product, but there are a few advantages to this option...

        1. You create a list of buyers... not freebie seekers.
        2. You start to develop a relationship with affiliates in your niche.
        3. You will reach a much larger audience.

        Good luck!

        - Trevor

        Thanks for sharing your insight and wisdom Trevor, points are well taken!

        Aloha~ Mike
        {{ DiscussionBoard.errors[6685546].message }}
      • Profile picture of the author cjreynolds
        Originally Posted by Trevor M View Post

        Exactly.

        While it's great to give things away for free, you'll find that if you're mostly unknown in your niche the only people that will download your product are freebie seekers.

        The similar, but improved version of giving your product away for free, is to have it promoted by affiliates. Giving affiliates 100% commissions.

        You still won't make any money on the product, but there are a few advantages to this option...

        1. You create a list of buyers... not freebie seekers.
        2. You start to develop a relationship with affiliates in your niche.
        3. You will reach a much larger audience.

        Good luck!

        - Trevor
        ^^^ I've seen this type of strategy before (RAP, $7 Script, etc.) and it works! ^^^^
        Signature

        I just added this sig so I can refer to it in my posts...

        {{ DiscussionBoard.errors[6686564].message }}
      • Originally Posted by Trevor M View Post

        While it's great to give things away for free, you'll find that if you're mostly unknown in your niche the only people that will download your product are freebie seekers.
        This is non-sense. There's no such a thing as freebie seeker. How are you to determine who is a freebie seeker and who is a potential buyer in advance? ANYONE in any niche is potential a buyer if you present the right offer to him/her, either of your own product or someone else's product (affiliate offer).
        {{ DiscussionBoard.errors[6707981].message }}
  • Profile picture of the author Bluestarace
    I would sell it (even if it is just for a small price) and build my list. This will make sure that my subscribers are not just freebie seekers.
    Signature

    Email me with your content writing needs at awriter4@gmail.comDescramble this word " LPIEKC" and use it as your subject line to earn a 10% discount on your order with me

    Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.~ Walt Disney.
    {{ DiscussionBoard.errors[6685398].message }}
    • Profile picture of the author Maui Mike
      Originally Posted by Bluestarace View Post

      I would sell it (even if it is just for a small price) and build my list. This will make sure that my subscribers are not just freebie seekers.

      Very good point my friend. I have pondered the non commited freebie lurker scenario as well.
      {{ DiscussionBoard.errors[6685453].message }}
  • Profile picture of the author Isaiah Jackson
    I would sell it, doesn't have to be crazy expensive but I would definitely sell it so at least I know I'm getting a buyer on my list.
    Signature
    Controversial Free Report Reveals - Cutting Edged Strategy That Made $1,448 In 28 Days From A Tiny List Of 188 Subscribers. - Click Here For More Info
    {{ DiscussionBoard.errors[6685411].message }}
    • Profile picture of the author Maui Mike
      Originally Posted by Isaiah Jackson View Post

      I would sell it, doesn't have to be crazy expensive but I would definitely sell it so at least I know I'm getting a buyer on my list.
      Thanks Isaiah,

      I am leaning towards this model as to shoot for a more targeted and committed list, instead of building a blown out lurker list.
      {{ DiscussionBoard.errors[6685537].message }}
    • Profile picture of the author Hictics
      Originally Posted by Isaiah Jackson View Post

      I would sell it, doesn't have to be crazy expensive but I would definitely sell it so at least I know I'm getting a buyer on my list.
      I do agree with you!!
      Signature
      {{ DiscussionBoard.errors[6707797].message }}
  • Profile picture of the author jamesrich1
    I suggest you use it as the beginning of your funnel. Sell it as $7 and then lead to a $47 priced product which leads to a $100-$200 priced product which leads to a $500-$1000 product and beyond. Some of the marketers in here can make tens of thousands per person. Now that is a deep funnel. If you have been providing great content for some time its time for you to start selling your own products. With my suggestions above it will mean that you will need to create products of higher value to sell to your list and all of your future subscribers.
    {{ DiscussionBoard.errors[6685425].message }}
    • Profile picture of the author Maui Mike
      Originally Posted by jamesrich1 View Post

      I suggest you use it as the beginning of your funnel. Sell it as $7 and then lead to a $47 priced product which leads to a $100-$200 priced product which leads to a $500-$1000 product and beyond. Some of the marketers in here can make tens of thousands per person. Now that is a deep funnel. If you have been providing great content for some time its time for you to start selling your own products. With my suggestions above it will mean that you will need to create products of higher value to sell to your list and all of your future subscribers.
      Thanks jamesrich1, I am all about the funnel action on my squeeze pages. Maybe not the 4 tier yet at this point, but defiantly the 3 tier.
      {{ DiscussionBoard.errors[6685494].message }}
  • Profile picture of the author ryant21
    If your goal is getting a more effective long term biz model, I would say build your list first then monetize it (I don't mean abuse it of course) assuming that you have not had like hundreds of subs already.
    If you sell your product right away it will not last long, it will only last as long as you are still promoting your product and you keep creating new products but if you use your product to build your list you can have a longer term biz model as you can email marketing your list over and over again as long as you are not abuse them and as long as they stay subscribed.
    In my opinion even a bunch of freebie seekers will eventually buy something when they come to their senses.
    {{ DiscussionBoard.errors[6685549].message }}
  • Profile picture of the author zigzag007
    Use it for op-in email list.
    {{ DiscussionBoard.errors[6685615].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by Maui Mike View Post

      I am curious of which option out of the two would be a more effective long term biz model.

      Of course you can sell and make your list from the buyers. But it seems like you could build a much larger list, for future affiliate products by giving it away for free.

      On the other hand, I see many marketers primarily selling on Kindle or Clickbank.

      Maybe they already have a big list at the point of selling?
      Why would you assume that buyers via Kindle/Nook would automatically end up on your list?

      My thought is "both", with a twist.

      > For the garden variety opt-in page, what better way to establish value for your incentive than to point to actual cash buyers, on a platform you don't control? It's no longer a "freebie" - it's a valuable product other people have bought.

      > For the folks who buy on Kindle, have a special offer worth more than the Kindle price as a free bonus only available to bona fide buyers. You can use a word or phrase from the book as a password where they can collect the bonus.

      > I'm sure some of you are clever enough to think "why can't I also use the bonus offer as an OTO for the list members who get the ebook for free?"

      You can. The Kindle buyers get something with a bona fide value for free, by virtue of being wise enough to buy your ebook.

      It's the best of both worlds - kind of like having Amazon and B&N as your affiliates...
      {{ DiscussionBoard.errors[6685810].message }}
  • Profile picture of the author hyonglin
    Sell it and build a fan base.
    {{ DiscussionBoard.errors[6686580].message }}
  • Profile picture of the author gary lee
    Are you a noobie or a guru? If your a noobie give it away to build your business, then along down the yellow brick road after many more of these deals you will be in the elite guru status and people will be more inclined to open their wallets to you.
    Signature
    Do NOT link to porn sites in your signature.
    {{ DiscussionBoard.errors[6686589].message }}
  • Profile picture of the author contentwriting360
    Banned
    You can use your e-book to build your list and to sell.

    Write a small (teaser) e-book of about 10 to 15 pages. It should be powerful enough that will entice your readers to buy the long e-book. Make them sign-up before they get to see the short e-book.
    {{ DiscussionBoard.errors[6686590].message }}
  • Profile picture of the author Jeff Casmer
    Hello,

    There is no question that I would build my list....

    Long time vision my friend can be very rewarding..

    Take care
    Jeff Casmer
    Signature
    Why Dont You Join My Inner Circle?

    IMPho

    30DTS Challenge | IM Training | IM Community | AFF Program
    {{ DiscussionBoard.errors[6686600].message }}
  • Profile picture of the author therichb
    Jeff,

    Great supportive reply to the community.

    (Long time vision my friend can be very rewarding..)

    Building a list will make your plans to be utilized more effectively generating more $$$ & definitely that will remain for very long time & got long term sustainability. So better go with this way & optionally you can opt for selling stuff too...
    {{ DiscussionBoard.errors[6689482].message }}
    • Profile picture of the author Lance K
      I've seen time and time again where people give away the first chapter (or few chapters) in order to build their list. At the end, they give their pitch for purchasing the book.

      That said, JohnMcCabe gave you a great answer above.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
      {{ DiscussionBoard.errors[6689615].message }}
    • Profile picture of the author joefizz
      Hey Mike!

      The question is... where are you in the IM spectrum?

      If you are a Newbie...your total focus must be building your list...so give it away! In addition, if it contains good relevant content, then imagine the impact it will have on your prospects when they read it. This will build a good reputation because you simply gave it away.

      If you are a seasoned marketer...You can use it to earn the dough....however there are times when I would give it away free:
      • If you are doing a launch, I would use it as the spratt to catch the mackerel (that's a UK phrase...sorry!)
      • Special thank you for your subscribers.
      • When part of a membership site
      • Numerous others...when you want to create some spark!

      Hope that helps?

      Llwyddiant!

      Joe
      Signature
      I am an Internet Marketing coach. Accelerate your performance here:
      FREE RESOURCES to help you...

      {{ DiscussionBoard.errors[6689646].message }}
  • Profile picture of the author afin
    The second option is nice to try all of your friends.
    {{ DiscussionBoard.errors[6707438].message }}
  • Profile picture of the author Ryan Even
    It depends upon what the rest of your sales funnel in the niche looks like?

    If you don't have one yet than you may be better off building the list so you can survey them and find out what they want (so you can create it and add it to your sales funnel).
    Signature
    {{ DiscussionBoard.errors[6707522].message }}
  • Profile picture of the author Sabrina001
    I would like to suggest you can sell it and then build your list.
    {{ DiscussionBoard.errors[6707696].message }}
  • Profile picture of the author JeffreyBenson
    You should sell it..

    Why? If the same thing would happen to me, I would rather sell it. Because that's the only way, I will be able to know that I have the capacity to write something worthy and means a lot of money.
    Signature
    ***BREAKING NEWS***
    Learn How To Save Up To 90% Off Your Facebook
    Advertising Costs While Getting More Targeted
    Traffic And Converting More Leads And Sales Fast!

    Click Here To Watch The Video Now
    {{ DiscussionBoard.errors[6707917].message }}
  • On my opinion, you can do both. You may give some of the important thing that can get the attention of your readers. And to get the full copy of your e-book they would have to purchase it. Just a thought.
    {{ DiscussionBoard.errors[6707966].message }}
  • Profile picture of the author think more
    I'll build my list with it...
    Signature
    =======================================
    I Can Deliver You 2 Whiteboard Animation Video for $5
    =======================================
    ======= 6 Tips to Boost Your Email
    Marketing Campaign ========

    {{ DiscussionBoard.errors[6708014].message }}
  • I would perhaps base a short report on it on take parts of it and use that to give away to the list.
    I would keep the longer substantial ebook and try to sell it to your list or publish it on Kindle.
    {{ DiscussionBoard.errors[6708677].message }}
  • Profile picture of the author MichaelNech
    I think you should also consider this fact: how much traffic are you personally able to generate?

    Both methods are valid (giving it away for free to build your list or selling it), but in the end it all comes down to how many people will see your offer.

    And this is something that only you can know obviously.

    If you're able to generate a large number of visitors on your own, then I would advice you to give it away for free. If it's a quality ebook, then your list will appreciate it and your subs will be more inclined to open your emails in the future.

    If you go with this option, one thing you could test is this: have a membership setup. Nothing complicated, nothing expensive (you can even use free scripts), but doing it this way (versus having a simple download page) will increase the number of genuine email addresses.

    Also, in this way, you'll be able to promote your upsells more efficiently.

    On the other hand, if you're not able to drive a significant amount of traffic yourself, then your best option is to sell it as a cheap front end product and give 100% commissions to your affiliates since they're the ones who will be bringing in the traffic.

    In this case (the affiliates route), it's a must to have an upsell in place. Think about it, put yourself into your affiliates' shoes: if you have the option of promotion two products, both having the same degree of quality and both offering 100%commissions, but one of these two products also has an upsell in place, thus earning you more money, which one will you promote?

    Good luck.
    Mike
    {{ DiscussionBoard.errors[6708887].message }}
  • Profile picture of the author Bill Hugall
    It all depends what niche it is in and how much value there is. I have found that free products are not meant to the big show only some advice that works as a way of introducing yourself to people.

    So I might consider giving away a small taste and offer a link at the bottom to buy. Also give it away in one of your marketing efforts and sell it in the other. This makes your product have value and interest when giving it away free. Not to mention you could get some highly coveted testimonials out of it.
    {{ DiscussionBoard.errors[6708915].message }}
  • Profile picture of the author Patrick_Loh
    Giving away or selling your ebook also depends on what niche your ebook is in.

    If you are writing in a niche where there are not much existing backend products for you to market, then you might as well sell it.

    But if you are writing in a niche where you can easily find related affliate products to market at the backend, then you can choose to give it away to build a bigger list or to sell it at a real low price to build a buyer list.

    You just have to think it through.
    {{ DiscussionBoard.errors[6733582].message }}
  • Profile picture of the author JayParker
    I would say it depends on the backend potential of the niche. If the backend potential is big I would give it away and build the largest list I can and then sell them high ticket products and make more profit than selling an eBook for 99 cents.
    {{ DiscussionBoard.errors[6733759].message }}
  • Profile picture of the author Walter Parrish
    Originally Posted by Maui Mike View Post

    Suppose you created a decent sized e-book in a good niche.

    You know it is a great value to the readers and it provides tons of quality info on the subject.


    What would you do?


    A: Give it away free to build your list


    B: Sell it via Kindle or another similar platform


    I've heard good points from both of these options, however I'm still undecided on which path I would take.

    What are your thoughts?
    I guess you didn't hear about the kindle scams. Where folks are taking authors books and selling them with plr and the folks who purchased the rights get caught holding the bag.

    I would use it to build some list's if those are the only two options.
    Signature
    Use Feeder Sites, Articles, And Social Media Sites To Generate Unstoppable Traffic, FREE! Click Here Now To Get It For FREE
    {{ DiscussionBoard.errors[6734830].message }}
  • Profile picture of the author Randall Magwood
    Sell it via Kindle, Tradebit, Payloadz, and your own website.
    Signature

    {{ DiscussionBoard.errors[6735050].message }}
    • Profile picture of the author Samujaol
      You can combine the two methods.
      {{ DiscussionBoard.errors[6735211].message }}
  • Profile picture of the author Chris Cole
    I would give it away in return for building my list. In fact this is what I am doing right now with some of my offers.
    {{ DiscussionBoard.errors[6735266].message }}

Trending Topics