How to turn as little as $1.00 into $10.00 over and over again

Whoooaaa!!! That is one heck of a deal you got. Congrats on finding that.

Rodger, I think I can offer a counter-point to this.

Everyone points to infoproducts as the best way of running an online business, and it's easy to see why: low (if any) overhead costs, no S&H costs, no manufacturing costs, etc. It's easy to sell an unlimited number of a single infoproduct, making it highly scalable.

However, the main advantage (sell an unlimited number of products) is also a disadvantage, especially for newbies. Since the sky is the limit in terms of how much product you can sell, the focus on marketing shifts to getting as much traffic as you possibly can. This can become overwhelming when you have high expectations (as many newbies do). Plus, it can be harder for a newbie to sell a digital product. You need to be able to write good sales copy, since customers tend to be more leery of digital products than physical ones.

On the other hand, with a physical product, it's limitation (having only a limited number of products to sell) can actually become an advantage. Since you know you only have X number of product to sell, your focus shifts from getting traffic to just getting customers. This is really what the focus of all new business should be: getting your first 3 or so customers. When you're limited in what quantity you can sell, it's easy to keep this focus. When you can suddenly sell unlimited products and therefore make "unlimited" profit, a newbie tries to get as much traffic (not customers) as possible, and quickly gets overwhelmed with the whole thing.

Plus, the fact that you only have X number of Y product serves as a valuable selling point. Any copywriter worth their salt knows how powerful scarcity is. It can be difficult to create legitimate scarcity for a digital product (another weakness of having unlimited product to sell). However, it isn't difficult to say you only have five (5) 1TB computer hard drives.

In other words, it's usually easier to sell a physical product than a digital product, because A) people are more inclined to trust physical products (they usually know what it does and what it's for, so no need to sell them on its benefits) and B) natural scarcity.

Quite honestly, I think the newbies to IM within our community would be better served if we taught them about selling physical products online than digital products. When you switch to teaching about physical products, they'll be more likely to treat it like a real business, as opposed to the "get-rich-quick-scheme" mentality they have with infoproducts.

I have quite a lot of experience with selling physical-digital products (fancy way of saying video game items) within a popular online game for game money. I became quite good at it, and to this day, it's still my favorite way of making money.

I've often wondered if I've done myself a disservice by jumping into the infoproduct biz instead of focusing on selling physical products, either online or offline. I would have learned far more, and would have actually been making money while I learned.

My $0.02.

Hi fluffythewondercat,

How will this pay off?

I didn't say it was. In fact I left it open and broad. Why take what I said and put it in a pigeon-hole? (Rhetorical)

I'm not suggesting that there's not any value in the activities mentioned in the OP. I started out using similar techniques. But it was purely educational as opposed to noticeably profitable, because the person who owns the selling platform sucks out all of the profit.

If the OP had stated that it might be a purely educational stepping-stone, fair enough, but it was presented as a way to use leverage, which inspired me to point out a better way to use leverage which is in front of/available to all of us.

If they're considering putting time and energy into these type of activities (mentioned in the OP) then in my opinion, they should be thinking about info-products, lists etc as a better, more productive and more logical use of their time and energy that is really creating leverage.

But if they choose not to, fine - I don't mind. I'm just adding a suggestion/opinion.