Static Website or Blog? For Authority Site...

fin

13 years ago

It REALLY depends what kind of site it's going to be.

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Pasquach 13 years ago

It really depends on what you want.

With that said, sounds like the theme is geared for static, so go that route if it makes things easier.
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MarketingMinded

13 years ago

A blog is essential.

Check this research out and then make your decision Study Shows Business Blogging Leads to 55% More Website Visitors

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hhitch

13 years ago

Hi Nicole,

Static websites are nice because they are like written in stone and if all goes well will be indexed forever. However, they might not be able to compete with all the other new, dynamic content that is generated every second of every day.

If you are trying to set up an authority site, you should continually add new content. A Blog is ok, but there are so many other ways that you can enhance your internet marketing presence if you use some system like Wordpress, which allows you to create a blog and also allows you to create pages, which you should also add regularly -- with titles based on long-tail keywords in your niche.

And, Wordpress has a seemingly infinite number of not only themes to choose from, but programmed plugins, which help automate your marketing and SEO capabilities. You also get a lot of cool options to get extra content items in each post, like nice graphics and share buttons and social signals. And it's all automated so you don't have to insert codes every time you create a new post or page.

If anyone asks me, I say Wordpress is definitely the way to go at this time simply because of the complete extendability of the platform, including processes that work on the back end to both market and protect your website -- and literally just about anything else you could imagine can be created and plugged into a wordpress site, if it doesn't already exist.

Wordpress's back end system makes it extremely easy to manage not just your website content, but also all the plugins and themes, and you can selectively set up your layout and color scheme, including menus and adsense widgets and other things with a drag and drop functionality.

I wouldn't go any other way if I were you! My $0.02

I hope this helps!

best,
Hugh

Originally Posted by npaige

hi folks-

i am wondering about static website vs blog.
i am looking at a custom theme called "u design" from theme forest.
it appears to be a static site with an integrated blog.
this looks like a good way to go!
what are your thoughts?

thanks much,
nicole

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CBusiness

13 years ago

All of my static sites have taken priority ranking but they are in HTML templates I can edit with Dreamweaver with ease.

Just my opinion... static rules... if you give them same backlinks and same content, static will be more profitable long-term

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winsoar

13 years ago

Google likes large regularly updated websites. Have a look at the top sites for the same keyword and then see if you can do better.

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Alexa Smith

Banned 13 years ago

Originally Posted by winsoar

Google likes large regularly updated websites.

This. Exactly.

People who say "Google like blogs" (and research studies that purport to show that) are missing the point.

It's the fact that a site is regularly updated that search engines tend to like. Not the fact that it's a "blog" (whatever that means, these days). "Static" sites can also be regularly updated. Whether something becomes an authority site does not intrinsically depend on the software from which it's constructed.

That said, there are many good and valid observations about Wordpress above, and although I choose not to use it, myself, it's undeniably highly suitable for very many people and for very many different purposes.

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npaige

13 years ago

Originally Posted by Alexa Smith

This. Exactly.

People who say "Google like blogs" (and research studies that purport to show that) are missing the point.

It's the fact that a site is regularly updated that search engines tend to like. Not the fact that it's a "blog" (whatever that means, these days). "Static" sites can also be regularly updated. Whether something becomes an authority site does not intrinsically depend on the software from which it's constructed.

That said, there are many good and valid observations about Wordpress above, and although I choose not to use it, myself, it's undeniably highly suitable for very many people and for very many different purposes.

thanks alexa -

i am seeing more websites that have a "blog" in the menu.
this seems smart to me... the integration.
then let's say either the home page or blog page can be marketed.
this way, i can post to the blog often if i like and the site is being updated.

yes?

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ArielT

13 years ago

Originally Posted by Alexa Smith

there are many good and valid observations about Wordpress above, and although I choose not to use it, myself, it's undeniably highly suitable for very many people and for very many different purposes.

Why Alexa you has chosen not to use it? Are you using another cms or you built static page sites?

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Alexa Smith Banned 13 years ago

Originally Posted by ArielT

Why Alexa you has chosen not to use it? Are you using another cms or you built static page sites?

Some of each. Mostly, I use TypePad. It has almost all the flexibility of Wordpress and almost all the ease of use of Blogger. I don't know how to use Wordpress. (I do have some HTML sites, too, but I haven't made those myself.)

It does seem to me that very many of the things I can do so easily in TypePad seem to cause people great problems when using Wordpress, and most of the time I read threads here about Wordpress questions/problems, I really find myself thinking "I'm so pleased I never used it".

But my real, original, reason is that I'm technophobic and incompetent and it's too difficult for me.
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Kurt

13 years ago

It doesn't have to be either/or, and should probably be "both".

Install the blog into a subfolder and have the best of both worlds.

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winsoar

13 years ago

If you analyse the top sites on Google I think it was Wordpress that came out as the most popular CMS.

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Frank Donovan 13 years ago

Originally Posted by winsoar

If you analyse the top sites on Google I think it was Wordpress that came out as the most popular CMS.

Yep. And if you analyse the bottom sites on Google, you'd probably get the same results. Nobody's saying that WordPress isn't popular.

As has been said upthread, the content of an intended authority site is what counts, not the platform.

Frank
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Mike Roncone

13 years ago

Personally, I like having the option of having a static landing page, with a blog built into another page.

It gives you the opportunity to measure your landing page more accurately, as well as any changes you make to it. Of course, that's a split test in itself, between having the landing page a static page or having it as a blog.

Best,
-Mike Roncone